By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
BrandiaryBrandiary
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
Brandiary > Startups > The Lords of Silicon Valley Are Thrilled to Present a ‘Handheld Iron Dome’

The Lords of Silicon Valley Are Thrilled to Present a ‘Handheld Iron Dome’

News Room By News Room June 8, 2024 4 Min Read
Share

Drones have changed war. Small, cheap, and deadly robots buzz in the skies high above the world’s battlefields, taking pictures and dropping explosives. They’re hard to counter. ZeroMark, a defense startup based in the United States, thinks it has a solution. It wants to turn the rifles of frontline soldiers into “handheld Iron Domes.”

The idea is simple: Make it easier to shoot a drone out of the sky with a bullet. The problem is that drones are fast and maneuverable, making them hard for even a skilled marksman to hit. ZeroMark’s system would add aim assistance to existing rifles, ostensibly helping soldiers put a bullet in just the right place.

“We’re mostly a software company,” ZeroMark CEO Joel Anderson tells WIRED. He says that the way it works is by placing a sensor on the rail mount at the front of a rifle, the same place you might put a scope. The sensor interacts with an actuator either in the stock or the foregrip of the rifle that makes adjustments to the soldier’s aim while they’re pointing the rifle at a target.

A soldier beset by a drone would point their rifle at the target, turn on the system, and let the actuators solidify their aim before pulling the trigger. “So there’s a machine perception, computer vision component. We use lidar and electro-optical sensors to detect drones, classify them, and determine what they’re doing,” Anderson says. “The part that is ballistics is actually quite trivial … It’s numerical regression, it’s ballistic physics.”

According to Anderson, ZeroMarks’ system is able to do things a human can’t. “For them to be able to calculate things like the bullet drop and trajectory and windage … It’s a very difficult thing to do for a person, but for a computer, it’s pretty easy,” he says. “And so we predetermined where the shot needs to land so that when they pull the trigger, it’s going to have a high likelihood of intersecting the path of the drone.”

ZeroMark makes a tantalizing pitch—one so attractive that venture capital firm Andreesen Horowitz invested $7 million in the project. The reasons why are obvious for anyone paying attention to modern war. Cheap and deadly flying robots define the conflict between Russia and Ukraine. Every month, both sides send thousands of small drones to drop explosives, take pictures, and generate propaganda.

With the world’s militaries looking for a way to fight back, counter-drone systems are a growth industry. There are hundreds of solutions, many of them not worth the PowerPoint slide they’re pitched from.

Can a machine-learning aim-assist system like what ZeroMark is pitching work? It remains to be seen. According to Anderson, ZeroMark isn’t on the battlefield anywhere, but the company has “partners in Ukraine that are doing evaluations. We’re hoping to change that by the end of the summer.”

There’s good reason to be skeptical. “I’d love a demonstration. If it works, show us. Till that happens, there are a lot of question marks around a technology like this,” Arthur Holland Michel, a counter-drone expert and senior fellow at the Carnegie Council for Ethics in International Affairs, tells WIRED. “There’s the question of the inherent unpredictability and brittleness of machine-learning-based systems that are trained on data that is, at best, only a small slice of what the system is likely to encounter in the field.”

Read the full article here

News Room June 8, 2024 June 8, 2024
Share This Article
Facebook Twitter Copy Link Print
Previous Article How This Unique Coffee Cafe Is Brewing Success
Next Article A Former Starbucks Employee’s Side Hustle Earns $70k Monthly
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

Disney nearly sold out of ad inventory for college football championship
January 11, 2026
Billion-Dollar Data Centers Are Taking Over the World
January 11, 2026
Disney details vertical video efforts and AI-aided media planning for 2026
January 10, 2026
AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?
January 10, 2026
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
January 9, 2026

You Might Also Like

Billion-Dollar Data Centers Are Taking Over the World

Startups

AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?

Startups

Google Gemini Is Taking Control of Humanoid Robots on Auto Factory Floors

Startups

AI Labor Is Boring. AI Lust Is Big Business

Startups

© 2023 Brandiary. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
Google Gemini Is Taking Control of Humanoid Robots on Auto Factory Floors
Under the hood of the Williams F1 team’s 2026 rebrand

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?