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Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports networks across the league’s four US markets and stream on…
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How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch,…
Kalshi Has Been Temporarily Banned in Nevada
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory war over prediction markets. The First Judicial District Court of Nevada issued a 14-day restraining order, effective immediately, barring the…
Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for the tournament, they might find themselves in good shape: Both of the college stars featured in its work, UConn Huskies…
‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in business casual doing push-ups on the sidewalk. “This is how Kalshi Q1 board meeting ended,” he wrote on X. The…
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A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV…
Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete…
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends, told so many times that…
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Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal
The chatbot also is intentionally flexible, with the new integrations in mind. “It can take on slight tweaks to the look and feel, to make it feel like a natural part of other environments,” Danker says.Shopping ShiftThe new Walmart experience is part of a broader pivot for OpenAI to focus…
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
At their second-ever NewFront on Monday evening, the execs at LinkedIn attempted to do the (nearly) impossible: make B2B marketing cool.“LinkedIn is showing up with some swagger in the market,” Matthew Derella, VP of LinkedIn Marketing Solutions, told Marketing Brew the day after the presentation, which was closed to the…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s temperatures would hold. A cold rain turns to steady snowfall, and Palantir passes out heavy…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx from the Mets’ Citi Field in Queens. In the Southeast, the Atlanta Braves are the only MLB team for hundreds of miles. That leaves the Braves’ marketers with the Southern-sized task of fostering a hometown…
Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences. She has also served in senior marketing roles at Ellucian, Qlik, and SAP.How would you…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global semiconductor supply chain if it disrupts the flow of critical industrial materials from the Middle East.South Korea’s semiconductor sector, led by giants like Samsung Electronics and SK Hynix, produces about two-thirds of the world’s memory…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the creator platform Spotter, that new age is already here. At its second annual Showcase event…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies on Monday, challenging its designation of the AI company as a “supply-chain risk.”The Pentagon formally sanctioned Anthropic last week, capping a weeks-long, publicly aired disagreement over limits on use of its generative AI technology for…
Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary purpose of winning industry awards. What if taking home a prize became the ad itself?Consider the Guinness World Record, which allows for people and organizations, including brands, to attempt to go down in history by…
Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account protections on Wednesday aimed at flagging potentially suspicious activity to users as early in a scam interaction as possible. The company also shared details about a recent Thai law enforcement collaboration that resulted in 21…
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‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy…
Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist…
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans…
Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran,…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach…