Your #1 guide to start a business and grow it the right way…
Search
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign.The brand’s latest ad, which dropped last Tuesday, a continuation of its “Let Yourself Go” marketing platform, stars Heated Rivalry actor Hudson Williams dancing, strutting, and working out to David Bowie’s “Fame”…
Wake up with our popular morning roundup of the day's top startup and business stories
Stay Updated
Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
“Uncanny Valley”: OpenAI and Musk Fight Again; DOJ Mishandles Voter Data; Artemis II Comes Home
This week, our hosts discuss why OpenAI and Elon Musk’s legal feud is heating up once again—and happening alongside SpaceX’s IPO filing. They also dive into how a Department of Justice lawyer misled a judge…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search…
AI Agents Are Coming for Your Dating Life
On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of a virtual office campus looking for a buddy. With dark brown hair and stubbled chin, the sprite was a representation…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000…
Top Picks
Special Features
Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked back. Approximately 26 years back.The…
This Startup Wants You to Pay Up to Talk With AI Versions of Human Experts
The company isn’t exactly breaking new ground. The idea of a chatbot standing in for a human is fairly common.…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the insurance company announced a collaboration…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking…
More Stories
Robotaxi Outage in China Leaves Passengers Stranded on Highways
An unknown technical problem caused a number of robotaxis owned by the Chinese tech giant Baidu to freeze on Tuesday in the middle of traffic, trapping some passengers in the vehicles for more than an hour.In Wuhan, a city in central China where Baidu has deployed hundreds of its Apollo…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social and Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear how she is advising her nonprofit clients,…
Duolingo’s Luis von Ahn Wants to Delete the Blockchain
Luis von Ahn could have retired to a beach somewhere years ago. Best known as the CEO of the learning app Duolingo, von Ahn in the 2000s invented the captcha, those infuriating little online tests that force people to prove they’re not robots. But after selling his creation to Google…
How soccer orgs and sponsors are putting local spins on World Cup campaigns
With 16 host cities across three countries, it’s safe to say there’s no one-size-fits-all marketing plan for this summer’s FIFA Men’s World Cup.Given the scope of the tournament, the leagues, host committees, media rights partners, and sponsors seeking to contribute to the growth of soccer fandom in the US while…
California Suspends Enforcement of Law Requiring VCs to Report Diversity Data
Under a new state regulation, venture capital firms operating in California were supposed to submit demographic data about their portfolio companies, including the gender and race of startup founders they backed. But amid public criticism from some tech leaders, the California agency administering the new requirement suspended it just before…
How The Trade Desk is aiming to remain ‘king of the open web’
It’s been more than 10 years since The Trade Desk was named to Forbes’s list of America’s Most Promising Companies. This year, despite industry-wide challenges and a belief among some in the industry of a widespread contraction of the open web, the largest independent demand-side platform in the world is…
Iran Threatens to Start Attacking Major US Tech Firms on April 1
Iran’s Islamic Revolutionary Guard Corps warned Tuesday that it plans to begin attacking more than a dozen American companies across the Middle East on Wednesday in retaliation for the killing of Iranian citizens in the ongoing war with the US and Israel. The list of companies includes Apple, Google, IBM,…
‘This famous butt’: How Verizon created that ad with Connor Storrie
Great glutes never killed anybody…Except, perhaps, in Verizon’s latest ad campaign.The spot, a four-and-a-half minute short film directed by filmmaker Nia DaCosta, has all the hallmarks of a horror story: low lighting, a house in the woods, jump scares, knives, and ominous phone calls to—gasp—a landline.The film, titled “Look Behind…
OpenAI Acquires Tech Talk Show ‘TBPN’—and Buys Itself Some Positive News
OpenAI announced Thursday that it had acquired the online business talk show TBPN for an undisclosed sum. The move comes as OpenAI struggles with its public image, which has taken a significant hit in recent months.Since launching in 2024, TBPN has risen in popularity among Silicon Valley circles by offering…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for violating state consumer protection laws and ordered the company to pay $375 million in damages in a case related to child safety on its apps. The next day, a California…
Most Popular
AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as…
Coworking with Fintan Gillespie
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Cursor Launches a New AI Agent Experience to Take On Claude Code and Codex
Cursor announced Thursday the launch of Cursor 3, a new product interface that allows users…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media…
AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial…