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Coinbase’s product-focused marketing
Security footage of traders leaving to go home at the end of the workday is punctuated by a score that would be at home in a thriller and a voice-over that questions the traders’ schedule: “Why do they get to decide when you can trade?”It’s a question that’s designed to make viewers think about how the financial world works—and whether…
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WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private
WhatsApp said on Wednesday it is launching an AI chat function known as Incognito Chat that is built to allow users to converse privately with Meta AI—such that Meta itself cannot access the questions or…
Coworking with Christy Roach
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christy Roach is CMO of AirOps, a platform designed to help brands create marketing content using…
Mira Murati Wants Her AI to ‘Keep Humans in the Loop’
Mira Murati still wants to build AI superintelligence. But the ex-CTO of OpenAI sees human intelligence as a critical part of the equation.At a time of rising worry over AI eliminating jobs and increasing the…
Inside One/Size’s oily F1-driven campaign
Formula 1 cars need oil to function, but Formula 1 audiences might not want it on their faces.At least, that’s what the beauty brand One/Size by Patrick Starr is betting on. To promote the brand’s…
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Why Pinterest’s is encouraging people to get off their phones
“How did they live their lives without posting about it? How did they know they liked something if the thing…
Companies Keep Slashing Employees’ Benefits for the Worst Reasons
Employee benefits are in the spotlight this week, and that’s because of three recent stories about US companies cutting back…
The highs and lows from this year’s upfronts
Upfronts week only comes once a year, but the memories will last forever.Our team once again had the pleasure of…
The best jokes from this year’s upfronts
Ah, the upfronts. The best week of the year to miss your family’s Mother’s Day celebrations, have a cocktail or…
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A Kid With a Fake Mustache Tricked an Online Age-Verification Tool
Meta is beefing up its age-verification mechanisms with an AI system that analyzes images and videos on Instagram and Facebook for “visual cues,” such as height and bone structure, to identify and delete accounts of users under the age of 13. The company announced the move amid a wave of…
Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency.How would you describe your job to someone who doesn’t work in marketing? I’ve run a 140-person advertising agency…
Google DeepMind Workers Vote to Unionize Over Military AI Deals
Employees at Google DeepMind in London have voted to unionize as part of a bid to block the AI lab from providing its technology to the US and Israeli militaries.In a letter addressed to Google’s managing director for the UK and Ireland, Debbie Weinstein, the workers asked the company to…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch time, and YouTube executives gathered at Lincoln Center in NYC to host Brandcast, where they once again made the case to advertisers that YouTube is everything TV is and more.At…
Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that helped erase $600 billion from Tesla’s market cap early last year.SpaceX’s IPO is poised to be the largest ever, raising tens of billions of dollars for the Musk-founded company and…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present topic throughout the presentation—not unexpected for the company that owns ESPN and the rights to…
How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing, but if you didn't know about it and don't want it, there's a way to…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company’s careers page. The listings, which signal an effort to brand-build and find…
ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes, and “it’s not A; it’s B” sentence constructions. But what you might not know is that the chatbot also has plenty of strange phrases it loves to say in Chinese,…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark…
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Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part…
Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company…