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An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out “Your Bravoverse,” a vertical video product featuring an AI avatar of Andy Cohen, host of the eponymous Watch What Happens Live with Andy Cohen, that…
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Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over the summer, soccer fandom, which has been growing in the US for years, has the…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities in Guangzhou, China, in response to allegations of employees dealing with long hours, low wages, and other potential labor abuses.“I…
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Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during…
Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech…
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NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For your right to be curious,” by Mischief @ No Fixed Address. In the campaign, NPR’s…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the United States, following a Supreme Court ruling that overturned most of the levies imposed by the US government last year.In an executive order signed Friday evening, Trump outlined a few exceptions, including imports of critical…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it’s hard not to feel like that nightmare is a reality.But the reality isn’t…
Why Sierra the Supercomputer Had to Die
Supercomputers can be measured in several ways, but the vital statistic is their ability to perform floating-point operations per second, or flops. Flopping as fast as possible is what makes you successful. At her peak, Sierra could hit 94.64 petaflops—94.64 quadrillion floating-point operations—per second. El Capitan, at 1.809 exaflops, is…
Coworking with Amanda Bailey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amanda Bailey is chief client officer of VML. She’s also worked at IN Marketing and Saatchi & Saatchi X.How would you describe your job to someone who doesn’t work in marketing?…
Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber have been kicked off Kalshi’s platform for alleged violations related to insider trading, the popular prediction market revealed Wednesday.In a blog post detailing the cases, Kalshi’s head of enforcement, Robert DeNault, noted that the company’s…
How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of an old man’s sport. That’s been changing in recent years, and as a result of the sport’s evolving image, some institutional golf brands have undertaken efforts to connect with newer and younger fans.Good Good Golf,…
AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government for classified use—including military applications—the news didn’t make a major splash. But this week a second development hit like a cannonball: The Pentagon is reconsidering its relationship with the company, including a $200 million contract,…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.If there’s one thing David Protein is going to do, it’s…
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Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a…
‘Uncanny Valley’: Pentagon vs. ‘Woke’ Anthropic, Agentic vs. Mimetic, and Trump vs. State of the Union
Guys, before we go to break, there's something very near and dear to my heart…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…