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How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer Jerky and The Mandalorian and Grogu, Disney’s latest feature film installment in the Star Wars franchise, Baby Yoda’s penchant for snacking powers the marketing message for the individually packaged jerky. It’s part of a larger campaign from the meat-stick brand…
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This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?
When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or Matthew McConaughey for Lincoln.Now, the Swedish legal AI startup Legora has Jude Law.Last month, Legora…
Good Luck Getting a Mac Mini for the Next ‘Several Months’
Apple CEO Tim Cook said on the company’s earnings call on Thursday that it could take “several months” to meet skyrocketing demand for the Mac Mini, the company’s compact but mighty, screen-free desktop computer. Cook’s…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we…
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Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background.…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane…
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Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking giant handles scammers on its platforms violates Washington, DC’s consumer protection laws.While many online scams involve direct outreach to victims by scammers (who are often themselves human trafficking victims trapped…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from Adobe.That’s not all: “What’s also caught the attention of brands is the conversion of that…
Join Our Livestream: Musk v. Altman and the Future of OpenAI
Two of Big Tech’s most influential billionaires, Sam Altman and Elon Musk, will go head-to-head in a highly anticipated trial beginning April 27. In Musk v. Altman, a judge, advised by a jury, will ultimately determine whether OpenAI has strayed from its founding mission to ensure that artificial general intelligence…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear what she believes are the biggest growth drivers of creator marketing.This…
AI Tools Are Helping Mediocre North Korean Hackers Steal Millions
The advent of AI hacking tools has raised fears of a near future in which anyone can use automated tools to dig up exploitable vulnerabilities in any piece of software, like a kind of digital intrusion superpower. Here in the present, however, AI seems to be playing a more mundane,…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the biggest prizes of the night. But during this year’s Golden Globes red-carpet preshow, hosted by Variety, Timothée Chalamet’s best actor award was essentially spoiled hours before the official Timmy win…
The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you change about history? For a surprising number of Chinese people, their answer turns out to be the same: Use what they know today to save China from its unglorious past.In a new book titled Make…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill, also known as A Twink and a Redhead, have amassed more than 900,000 followers across TikTok and Instagram, where they post comedy skits and music videos. They’re currently on a…
At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella Music Festival, a very Silicon Valley program dubbed “AI Coachella” was taking shape a few hundred miles north in Palo Alto. The class, CS 153, is one of Stanford’s buzziest offerings this semester, and like…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming Flute,” a branded flute video game controller. The candy brand sent the controller to gamers…
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5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account…
AI Drafting My Stories? Over My Dead Body
Sportswriting legend Red Smith once said that writing a column is easy: “All you do…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge:…