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Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously come under scrutiny after several USWNT stars left the NWSL to play overseas for massive transfer fees.For Rodman and the Spirit, the story has a…
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OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity
OpenAI’s president and cofounder Greg Brockman doesn’t consider himself political, which is surprising, because he was one of President Trump’s biggest individual donors of 2025.Greg and his wife, Anna Brockman, gave $25 million to MAGA…
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
Some NBA fans may be less than thrilled with the league’s All-Star Game in recent years, but even though viewership has been trending downward, brand presence seems to be heading in the opposite direction.There will…
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
The economy isn’t exactly humming along, but marketers in the US are set to keep spending.US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising…
Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation on its apps, including Facebook and Instagram. The state claims that Meta violated New Mexico’s…
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AI Industry Rivals Are Teaming Up on a Startup Accelerator
The largest western AI labs are taking a break from sniping at one another to partner on a new accelerator…
Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
Budweiser won the Super Bowl
Budweiser made like the Seattle Seahawks on Super Bowl Sunday and decisively declared victory over its rivals.The AB InBev beer…
‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound
Leah Feiger: Talking about him. Yeah. Absolutely.Brian Barrett: Yeah. It's just this web. It fills out this web.Leah Feiger: Larry…
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OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected (the Beverage Bowl and, maybe, the Wellness Bowl).It’s no surprise that this year could also be called the AI Bowl, as companies like Google, Amazon (with spots for Alexa+ and…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant said in its latest earnings report last week that revenue from the country rose 38 percent year over year in the last quarter, primarily driven by surging demand for iPhones. The rebound came after Apple’s…
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Film producer Andrew Panay is currently shooting Somedays, a feature film about an unusual friendship between a delivery driver and a teenage girl starring Billy Bob Thornton, Pamela Anderson, and Ariana Greenblatt. At the same time—and sometimes on the same set—he also hammered out the details for a Super Bowl…
Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires” in Silicon Valley. Meta invested more than $14 billion in Scale AI and brought on its CEO, Alexandr Wang; Google spent a cool $2.4 billion to license Windsurf’s technology and fold its cofounders and research…
This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year, some hope to do it by grossing them out.During the commercial breaks of this year’s game between the New England Patriots and Seattle Seahawks, potty humor will abound. Liquid I.V. is slated to run a…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set to make its debut on the grid when the 2026 F1 season gets up and running in Australia in March, is releasing its car livery this weekend on marketing’s biggest stage: the Super Bowl.Standing up…
Epstein Files Reveal Peter Thiel’s Elaborate Dietary Restrictions
Peter Thiel—the billionaire venture capitalist, PayPal, and Palantir cofounder, and outspoken commentator on all matters relating to the “Antichrist”—appears at least 2,200 times in the latest batch of files released by the Department of Justice related to convicted sex offender and disgraced financier Jeffrey Epstein.The tranche of records demonstrate how…
How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and a Drivers’ Championship this year. Through it all, brand partner Deloitte has had a seat in the car.The consultancy’s yearslong relationship with McLaren dates back to 2017, when McLaren was a Deloitte client and the…
The Tech Elites in the Epstein Files
“I had very little correspondence with Epstein and declined repeated invitations to go to his island or fly on his ‘Lolita Express,’ but was well aware that some email correspondence with him could be misinterpreted and used by detractors to smear my name,” Musk said in a post on X…
‘He Gets Us’ wants to be more than ‘the Super Bowl ad about Jesus’
Every Super Bowl there are a few advertiser wild cards—the ads or brands that make you go, “Huh, why’d they do that?” And then there are the Super Bowl staples—often the beer, beverage, and snack brands that show up every year without fail.Sometimes, though, an advertiser makes the jump from…
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Elon Musk Is Rolling xAI Into SpaceX—Creating the World’s Most Valuable Private Company
Elon Musk’s rocket and satellite company SpaceX is acquiring his AI startup xAI, the centibillionaire…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics…
Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of…