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How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of an old man’s sport. That’s been changing in recent years, and as a result of the sport’s evolving image, some institutional golf brands have undertaken efforts to connect with newer and younger fans.Good Good Golf, the golf apparel, equipment, and content brand born on YouTube…
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Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of cartilaginous fish, sharks are collectively not guilty of most, if not all, charges of biting, chomping, chewing, or otherwise attacking…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix’s bid for the company was announced late last year.In a message to shareholders Thursday,…
‘Uncanny Valley’: Pentagon vs. ‘Woke’ Anthropic, Agentic vs. Mimetic, and Trump vs. State of the Union
Guys, before we go to break, there's something very near and dear to my heart that WIRED wrote about this week. It's something I love even more than biathlon. It is undersea internet cables.Leah Feiger:…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that retail media outgrew its original moniker and instead became known as commerce media.Why not try…
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Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some of the people remaining at…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system voiced by Scarlett Johansson? Yeah,…
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Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI
Code Metal, a Boston-based startup that uses AI to write code and translate it into other programming languages, just closed a $125 million Series B funding round from new and existing investors. The news comes just a few months after the startup raised $36 million in series A financing led…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally put together, in part thanks to Unrivaled sponsor Sephora’s glam room at the league’s headquarters…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how to order flowers. Sweethearts Candies updated the phrases on its heart-shaped candy with realisms like…
Senators Urge Top Regulator to Stay Out of Prediction Market Lawsuits
A group of 23 Democratic US senators sent a letter Friday to the top federal regulator overseeing prediction markets, urging the agency to avoid weighing in on pending court cases over the legality of offerings on the platforms tied to “sports, war, and other prohibited events.”Prediction markets, which sell contracts…
Behind the scenes of the Washington Spirit’s Trinity Rodman campaign
It wasn’t easy for the Washington Spirit to re-sign star forward Trinity Rodman heading into this year’s NWSL season.Late last year, Rodman’s contract negotiations led to a back-and-forth over league salary caps, which had previously come under scrutiny after several USWNT stars left the NWSL to play overseas for massive…
Zillow Has Gone Wild—for AI
This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing along the bottom,” CEO Jeremy Wacksman said in our conversation this week. Last year was dismal for the real estate market, and he expects things to improve only marginally in…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which ads people loved—or hated—the most. But as time goes on, marketers start to get a sense of whether or not their $8-million-plus campaigns are actually driving business impact.Just over a week after the Big Game,…
OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity
OpenAI’s president and cofounder Greg Brockman doesn’t consider himself political, which is surprising, because he was one of President Trump’s biggest individual donors of 2025.Greg and his wife, Anna Brockman, gave $25 million to MAGA Inc—a super PAC that supports President Trump—in September of last year. The pair also gave…
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
Some NBA fans may be less than thrilled with the league’s All-Star Game in recent years, but even though viewership has been trending downward, brand presence seems to be heading in the opposite direction.There will be more than 60 brands activating at this year’s All-Star Weekend at Intuit Dome in…
Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
The economy isn’t exactly humming along, but marketers in the US are set to keep spending.US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising Bureau (IAB). The growth, which is projected through polling domestic buy-side ad investment decision-makers primarily…
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Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE
Employees at Salesforce are circulating an internal letter to chief executive Marc Benioff calling on…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media…
Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to…