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NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge. Many companies at this year’s IAB NewFronts, like Comcast Advertising, DoubleVerify, and Future Today, touted CTV performance-focused offerings to woo marketers who are obsessed with…
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Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal
The chatbot also is intentionally flexible, with the new integrations in mind. “It can take on slight tweaks to the look and feel, to make it feel like a natural part of other environments,” Danker…
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
At their second-ever NewFront on Monday evening, the execs at LinkedIn attempted to do the (nearly) impossible: make B2B marketing cool.“LinkedIn is showing up with some swagger in the market,” Matthew Derella, VP of LinkedIn…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx from the Mets’ Citi Field in Queens. In the Southeast, the Atlanta Braves are the only MLB team for hundreds…
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Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account protections on Wednesday aimed at…
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy to think so. Last month,…
Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist Yann LeCun, announced Monday it…
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans in the city had a…
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Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran, Israel, and the United States begins to spill into the digital infrastructure that powers modern economies.Iranian state-linked media this week published a list of offices and infrastructure run by US companies with Israeli links whose…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual marketing campaign, “Imagine Missing This,” will be targeted more narrowly than campaigns from previous years, though it’s still geared toward top-of-funnel goals like awareness and brand building as the NWSL…
‘Uncanny Valley’: Anthropic’s DOD Lawsuit, War Memes, and AI Coming for VC Jobs
Brian Barrett: The irony is my favorite part because I feel like venture capitalists have largely positioned themselves as immune to the effects of AI because they're very special and surely a machine can—Zoë Schiffer: It's art, not science.Brian Barrett: Yeah. It's art, not science. Machines can take every job,…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At SXSW this year, creator chat wasn’t hard to come by. Whether it was at the Creator Academy activation hosted by Sam’s Club (a major sponsor of the festival), on a…
Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal creative, and generating all of that.The third piece is the most nascent: ads in new…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane Norris is head of sales at Fyllo, a contextual targeting platform. He has also worked at M3, Roku, and Funny or Die.How would you describe your job to someone who…
Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a 2025 financial filing. Executives confirmed the news, which has not been previously reported, in interviews with WIRED.The sizable investment could see Nvidia evolve from a chipmaker with an impressive software…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and…
When AI Companies Go to War, Safety Gets Left Behind
I’ve spent the past few days asking AI companies to convince me that the prospects for AI safety have not dimmed. Just a few years ago, it seemed that there was universal agreement among companies, legislators, and the general public that serious regulation and oversight of AI was not just…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports” merch brought in more than $6 million in revenue for Togethxr, and as of this…
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An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale…
A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup…