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Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences. She has also served in senior marketing roles at Ellucian, Qlik, and SAP.How would you describe your job to someone who doesn’t work in marketing?…
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Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies on Monday, challenging its designation of the AI company as a “supply-chain risk.”The Pentagon formally sanctioned Anthropic last week, capping…
Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary purpose of winning industry awards. What if taking home a prize became the ad itself?Consider the Guinness World Record, which…
Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account protections on Wednesday aimed at flagging potentially suspicious activity to users as early in a scam interaction as possible. The…
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy to think so. Last month, as WPP revealed restructuring plans, CEO Cindy Rose stated that WPP was “no longer a…
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Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At…
Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane…
Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a…
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Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and…
When AI Companies Go to War, Safety Gets Left Behind
I’ve spent the past few days asking AI companies to convince me that the prospects for AI safety have not dimmed. Just a few years ago, it seemed that there was universal agreement among companies, legislators, and the general public that serious regulation and oversight of AI was not just…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports” merch brought in more than $6 million in revenue for Togethxr, and as of this…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out “Your Bravoverse,” a vertical video product featuring an AI avatar of Andy Cohen, host of…
A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's won a poker tournament in Las Vegas,” he tells WIRED. When he was representing South Carolina in the US House of Representatives, he pushed for the state to allow sports…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App Store for users in the United States starting January 19, 2025,” the archived webpage reads.As…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over the summer, soccer fandom, which has been growing in the US for years, has the potential to hit peak levels.The league, which kicked off its 31st season last month, is…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In some cities, drivers also get a per-minute rate. This means that refusing to take an…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities in Guangzhou, China, in response to allegations of employees dealing with long hours, low wages, and other potential labor abuses.“I went in there not expecting the best conditions for the workers,” Destene Sudduth, a lifestyle…
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The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal…
ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February,…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company…