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Google announces new AI Mode ad formats and agentic commerce tools at Google Marketing Live
Google had just announced ad testing in AI Mode last year at its annual Google Marketing Live event. At this year’s event, AI Mode ads are front and center.The company announced not only new features in AI Mode, but also expanded agentic tools for advertisers, more campaign setup features in Google Ads and YouTube, and new measurement capabilities around Meridian,…
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The US Is Using AI to Hunt Down Insider Trading on Polymarket
For most of the past year, it looked like prediction markets had kicked off a new golden age of fraud. On Polymarket, traders raked in fortunes from suspiciously timed bets on geopolitical events like the…
How TGL’s game stays on par with golf’s changing demographics
What do you get when you combine PGA Tour golfers with screens, mics, a rotating green, and a handful of other twists? TGL, aka TMRW Golf League, the new-age golf competition founded by Tiger Woods,…
WhatsApp Adds Meta AI Chats That Are Built to Be Fully Private
WhatsApp said on Wednesday it is launching an AI chat function known as Incognito Chat that is built to allow users to converse privately with Meta AI—such that Meta itself cannot access the questions or…
Coworking with Christy Roach
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christy Roach is CMO of AirOps, a platform designed to help brands create marketing content using…
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YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just…
Overworked AI Agents Turn Marxist, Researchers Find
The fact that artificial intelligence is automating away people’s jobs and making a few tech companies absurdly rich is enough…
Why Pinterest’s is encouraging people to get off their phones
“How did they live their lives without posting about it? How did they know they liked something if the thing…
Companies Keep Slashing Employees’ Benefits for the Worst Reasons
Employee benefits are in the spotlight this week, and that’s because of three recent stories about US companies cutting back…
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The highs and lows from this year’s upfronts
Upfronts week only comes once a year, but the memories will last forever.Our team once again had the pleasure of covering media companies’ biggest pitches to the advertising world, and there were plenty of highlights—and lowlights. Across the star-studded performances, stand-up routines, and celebrity appearances, there were plenty of memorable…
The best jokes from this year’s upfronts
Ah, the upfronts. The best week of the year to miss your family’s Mother’s Day celebrations, have a cocktail or thirty, and hear some of the most iconic comedians on television pretend to understand what you do for a living.As is tradition during upfronts week, media companies like NBCUniversal and…
A Kid With a Fake Mustache Tricked an Online Age-Verification Tool
Meta is beefing up its age-verification mechanisms with an AI system that analyzes images and videos on Instagram and Facebook for “visual cues,” such as height and bone structure, to identify and delete accounts of users under the age of 13. The company announced the move amid a wave of…
Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency.How would you describe your job to someone who doesn’t work in marketing? I’ve run a 140-person advertising agency…
Google DeepMind Workers Vote to Unionize Over Military AI Deals
Employees at Google DeepMind in London have voted to unionize as part of a bid to block the AI lab from providing its technology to the US and Israeli militaries.In a letter addressed to Google’s managing director for the UK and Ireland, Debbie Weinstein, the workers asked the company to…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch time, and YouTube executives gathered at Lincoln Center in NYC to host Brandcast, where they once again made the case to advertisers that YouTube is everything TV is and more.At…
Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that helped erase $600 billion from Tesla’s market cap early last year.SpaceX’s IPO is poised to be the largest ever, raising tens of billions of dollars for the Musk-founded company and…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present topic throughout the presentation—not unexpected for the company that owns ESPN and the rights to…
How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing, but if you didn't know about it and don't want it, there's a way to…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company’s careers page. The listings, which signal an effort to brand-build and find…
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ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT?…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this…
Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part…
Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on…