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Why Sun Cruiser tapped its first athlete partner during her offseason
Nothing says “offseason” quite like cracking open a cold drink. That’s why, for its first athlete partnership, vodka iced tea brand Sun Cruiser chose to work with a player who’s not currently on the court.The brand, which was introduced by owner Boston Beer Company last year, tapped Indiana Fever guard Sophie Cunningham as its first athlete partner, and according to…
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Operation Bluebird Wants to Bring ‘Twitter’ Back to Life
A Virginia startup calling itself Operation Bluebird announced this week that it has filed a formal petition with the US Patent and Trademark Office, asking the federal agency to cancel X Corporation’s trademarks of the…
The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the…
Trump Signs Executive Order That Threatens to Punish States for Passing AI Laws
President Donald Trump signed a highly anticipated executive order on Thursday that sets in motion a plan to establish a national regulatory framework for artificial intelligence while undercutting states’ abilities to enact their own rules.The…
As Omnicom subsumes IPG, a new, stratified reality for Madison Avenue emerges
The makeover of Madison Avenue continues apace.In case you somehow missed it: Omnicom’s deal to buy IPG closed late last month, meaning that two of the biggest ad agency holding companies have now, finally, become…
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How MotoGP plans to rev up US motorcycle racing fandom in 2026
Is Formula 1 fueling fandom for all kinds of motorsports in the US?For MotoGP, the motorcycle racing series that’s primarily…
It’s Time to Save Silicon Valley From Itself
Alex Komoroske has always been at odds with Big Tech’s darker side. Though he cut his product-management teeth at Google…
‘Search is everywhere’: How JBL is retooling its search efforts for AI
Gaining “algorithmic trust” is top of mind for many marketers, especially as shoppers turn to AI for assistance in their…
Anthropic’s Daniela Amodei Believes the Market Will Reward Safe AI
The Trump administration may think regulation is crippling the AI industry, but one of the industry’s biggest players doesn’t agree.At…
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Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming service in the world is set to acquire Warner Bros. Discovery’s film and TV studio, streaming business (including HBO Max), and HBO, in a deal valued at $82.7 billion, it announced Friday morning.The deal, which…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read for filth by Spotify Wrapped—and that’s not just true for listeners, but the app’s advertisers, too.This week, the audio streamer released its annual user data year-in-review alongside a version for…
Ruby Is Not a Serious Programming Language
My little theory is that the concept of “imprinting” in psychology can just as easily be applied to programming: Much as a baby goose decides that the first moving life-form it encounters is its parent, embryonic programmers form ineradicable attachments to the patterns and quiddities of their first formative language.For…
What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may be wondering where they—or their audiences—will soon be able to post or not post. Here’s the latest.What’s going on with the US TikTok ban? It’s been a couple of months since President Trump ordered the…
The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in the corridors of the aerospace industry, in microchip laboratories, and in government offices. For months, an element almost invisible to the world—yttrium—has become the silent center of a new global dispute. Supplies are thinning, prices…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could they name their top movie theater trailer? And no, the in-theater AMC ad starring Nicole Kidman doesn’t count!Outside of the physical cinema itself, where perks of membership or a message about the theater chain may…
Flock Uses Overseas Gig Workers to Build Its Surveillance AI
Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork to train its machine learning algorithms, with training material telling workers how to review and categorize footage including images people and vehicles in the United States, according to material reviewed by 404 Media that was…
Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in 2021 with influencers like Christina Najjar, who is known online as Tinx, and Marianna Hewitt, co-founder of skin-care brand Summer Fridays. But it was Hailey Bieber who really kickstarted Erewhon’s…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it…
Sam Bankman-Fried Goes on the Offensive
“It’s a PR campaign, obviously,” claims Joshua Naftalis, a former prosecutor, now a partner at law firm Pallas Partners. “It’s a no-stone-left-unturned strategy.”To date, Bankman-Fried has not filed a formal pardon application, a White House spokesperson tells WIRED. “We do not discuss speculation about sensitive issues, such as pardons, on-record,”…
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Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies…
WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life…
Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets…