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Coworking with Fintan Gillespie
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Fintan Gillespie is global director, ad partnerships at Snap Inc. He previously worked at Google.Favorite project you’ve worked on? A recent favorite has been launching our integration with WooCommerce. It’s a big step forward in making Snapchat’s ad tools more accessible…
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AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting…
Apple Still Plans to Sell iPhones When It Turns 100
Apple is allergic to nostalgia. In 2008, when the Macintosh was about to turn 25, I mentioned it to Steve Jobs and he instantly shut down the discussion. “If you look backward in this business,…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL)…
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‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in business casual doing push-ups on…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Grace…
Livestream Replay: The War Machine
The defense tech industry has been supercharged under President Trump. Our panel of experts will help make sense of Big…
To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others
Ay yi yi…or shall we say, AI, AI, AI?That’s how pervasive artificial intelligence was at South by Southwest this year—and…
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Arm Is Now Making Its Own Chips
Arm, one of the world’s leading chip design firms, announced Tuesday that it is producing its own semiconductors. The move is a departure from its long-standing model of licensing intellectual property to companies that manufacture and sell chips themselves. Speaking to a live audience in San Francisco, Arm CEO Rene…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it down to this: creators, creators, and creators. Which is not to be confused with last year’s YouTube NewFronts which were also about…creators.The Rise of the Creator may sound like a new Star War, but it’s…
A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried and failed to do so. Most of them are from China, but the team also intentionally recruited talent from other countries in the hopes of incorporating more diverse immigrant perspectives.“Everybody…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV marketing spend, which only continues to grow.That can make proving performance marketing’s worth a challenge. Many companies at this year’s IAB NewFronts, like Comcast Advertising, DoubleVerify, and Future Today, touted…
Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete tasks on a user’s behalf, WIRED has learned. In recent months, some Google Labs staffers who worked on the research prototype have moved on to higher-priority projects, according to two…
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends, told so many times that it’s impossible to hear a historical figure’s name without thinking of a tale that goes with it. George Washington and the cherry tree myth. Benjamin Franklin and his kite. Others,…
Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal
The chatbot also is intentionally flexible, with the new integrations in mind. “It can take on slight tweaks to the look and feel, to make it feel like a natural part of other environments,” Danker says.Shopping ShiftThe new Walmart experience is part of a broader pivot for OpenAI to focus…
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
At their second-ever NewFront on Monday evening, the execs at LinkedIn attempted to do the (nearly) impossible: make B2B marketing cool.“LinkedIn is showing up with some swagger in the market,” Matthew Derella, VP of LinkedIn Marketing Solutions, told Marketing Brew the day after the presentation, which was closed to the…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s temperatures would hold. A cold rain turns to steady snowfall, and Palantir passes out heavy…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx from the Mets’ Citi Field in Queens. In the Southeast, the Atlanta Braves are the only MLB team for hundreds of miles. That leaves the Braves’ marketers with the Southern-sized task of fostering a hometown…
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Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies…
Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary…