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Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans in the city had a hometown team to root for.With a record-setting crowd of more than 30,000 at its debut game last weekend, it’s safe to say that fans are excited to welcome Boston Legacy FC to the NWSL. And sponsors are, too, if Hyundai’s…
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‘Uncanny Valley’: Anthropic’s DOD Lawsuit, War Memes, and AI Coming for VC Jobs
Brian Barrett: The irony is my favorite part because I feel like venture capitalists have largely positioned themselves as immune to the effects of AI because they're very special and surely a machine can—Zoë Schiffer:…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At SXSW this year, creator chat wasn’t hard to come by. Whether it was at the…
Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane Norris is head of sales at Fyllo, a contextual targeting platform. He has also worked…
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A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok,…
Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup comes to North America over…
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Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes, pays for every pickup and drop-off as well as a per-mile rate, along with any tips given by customers. In some cities, drivers also get a per-minute rate. This means that refusing to take an…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities in Guangzhou, China, in response to allegations of employees dealing with long hours, low wages, and other potential labor abuses.“I went in there not expecting the best conditions for the workers,” Destene Sudduth, a lifestyle…
The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction is underway on a sprawling new data center. The site previously housed a paper mill. When the developer, EcoDataCenter, broke ground in September, its CEO Peter Michelson declared, “The facility once produced paper, the raw…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal line cutting through the middle.But the legacy sports media company has never actually had official brand identity guidelines down on paper—until now.After several months of work, the ESPN Creative Studio team officially introduced its identity…
ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February, ByteDance unveiled Seedance 2.0, a major upgrade to its flagship video model, which had previously remained fairly obscure. Its powerful capabilities immediately shocked the AI ecosystem in China, even among audiences who had once been…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At Marketing Brew’s The Art & Science of AI in Marketing event in New York last month, marketers from brands including JPMorgan Chase, Getty Images, and Booking Holdings dove into the…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company signed a deal with the US military. OpenAI employees have criticized the move, which came after Anthropic’s roughly $200 million contract with the Pentagon imploded, and asked Altman to release more information about the agreement.…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are just as diligent about their pets’ diets—at least according to pet food company Nulo’s latest Olympics campaign.The brand, which was founded by dog dad and former competitive swimmer and biomedical…
What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building advanced AI specifically for military applications.Smack Technologies, which announced a $32 million funding round this week, is developing models that it says will soon surpass Claude’s capabilities when it comes…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport seems to have suddenly become part of everyone’s daily conversations.The NHL wants to seize the…
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Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy…