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Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a non-player character (NPC) in a video game world where he realizes he’s a cog in a machine and, ultimately, decides to break out and enter the human world—a retro metaphor for the modern idea of finding financial…
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Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not according to Merrell.The 45-year-old hiking footwear brand, which is owned by Wolverine Worldwide, recently debuted a spot titled “It Starts…
Robotaxi Outage in China Leaves Passengers Stranded on Highways
An unknown technical problem caused a number of robotaxis owned by the Chinese tech giant Baidu to freeze on Tuesday in the middle of traffic, trapping some passengers in the vehicles for more than an…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social and Creator Marketing, on May 12.Ahead of the…
Duolingo’s Luis von Ahn Wants to Delete the Blockchain
Luis von Ahn could have retired to a beach somewhere years ago. Best known as the CEO of the learning app Duolingo, von Ahn in the 2000s invented the captcha, those infuriating little online tests…
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OpenAI Acquires Tech Talk Show ‘TBPN’—and Buys Itself Some Positive News
OpenAI announced Thursday that it had acquired the online business talk show TBPN for an undisclosed sum. The move comes…
Social platforms are facing increased scrutiny. How long will advertisers stick around?
It’s all fines and games for the social media platforms recently.Last month, a New Mexico jury found Meta liable for…
AI Research Is Getting Harder to Separate From Geopolitics
The world’s top AI research conference, the Conference on Neural Information Processing Systems—better known as NeurIPS—became the latest organization this…
Coworking with Fintan Gillespie
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Fintan…
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Cursor Launches a New AI Agent Experience to Take On Claude Code and Codex
Cursor announced Thursday the launch of Cursor 3, a new product interface that allows users to spin up AI coding agents to complete tasks on their behalf. The product, which was developed under the code name Glass, is Cursor’s response to agentic coding tools like Anthropic’s Claude Code and OpenAI’s…
How InStyle is reaching the next gen with its original social series
This story is the latest in a series exploring how brands craft standout social media strategies. If you’d like to chat about how your brand is approaching social, Katie Hicks wants to hear about it. Reach out to her at [email protected] mouse in the office. A fish fillet in the…
AI Models Lie, Cheat, and Steal to Protect Other Models From Being Deleted
In a recent experiment, researchers at UC Berkeley and UC Santa Cruz asked Google’s artificial intelligence model Gemini 3 to help clear up space on a computer system. This involved deleting a bunch of stuff—including a smaller AI model stored on the machine.But Gemini did not want to see the…
Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen…
Apple Still Plans to Sell iPhones When It Turns 100
Apple is allergic to nostalgia. In 2008, when the Macintosh was about to turn 25, I mentioned it to Steve Jobs and he instantly shut down the discussion. “If you look backward in this business, you'll be crushed,” he told me icily. “You have to look forward.” Now that Apple’s…
Hockey-stick growth: The year of the PWHL
Women’s hockey found massive success on the international stage this year, with record-breaking viewership of the overtime Olympic gold-medal game between Team USA and Team Canada.But until last weekend, the Professional Women’s Hockey League (PWHL) had never had a nationally televised game in the US.PWHL games air on regional sports…
Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that one— a lot of them were from AI companies.With 125 million people tuning into the…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus, Meta’s initial decision to shut down Horizon Worlds VR on the Quest headset signals the…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch, a Taylor Sheridan-helmed Yellowstone spinoff that stars Kelly Reilly and Cole Hauser as Beth Dutton…
Kalshi Has Been Temporarily Banned in Nevada
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory war over prediction markets. The First Judicial District Court of Nevada issued a 14-day restraining order, effective immediately, barring the company from “offering a derivatives exchange and prediction market which offers event-based contracts relating to…
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Geico plans to stake its claim in women’s sports, starting with March Madness
If anyone picked their March Madness brackets based on the talent in Geico’s campaign for…
‘A Rigged and Dangerous Product’: The Wildest Week for Prediction Markets Yet
Kalshi CEO Tarek Mansour posted a video on Wednesday of six men decked out in…
Coworking with Grace Teng
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Livestream Replay: The War Machine
The defense tech industry has been supercharged under President Trump. Our panel of experts will…
To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others
Ay yi yi…or shall we say, AI, AI, AI?That’s how pervasive artificial intelligence was at…