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LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
At their second-ever NewFront on Monday evening, the execs at LinkedIn attempted to do the (nearly) impossible: make B2B marketing cool.“LinkedIn is showing up with some swagger in the market,” Matthew Derella, VP of LinkedIn Marketing Solutions, told Marketing Brew the day after the presentation, which was closed to the press.As part of the effort, his team is emphasizing LinkedIn’s…
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Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences.…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global semiconductor supply chain if it disrupts the flow of critical industrial materials from the Middle East.South Korea’s semiconductor sector, led…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies on Monday, challenging its designation of the AI company as a “supply-chain risk.”The Pentagon formally sanctioned Anthropic last week, capping…
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Iran Warns US Tech Firms Could Become Targets as War Expands
Major US technology companies have been named as potential targets as the war between Iran, Israel, and the United States…
NWSL kicks off 14th season with new marketing strategy
The NWSL season kicked off on Friday with two new teams and a new approach to marketing.The league’s fourth annual…
‘Uncanny Valley’: Anthropic’s DOD Lawsuit, War Memes, and AI Coming for VC Jobs
Brian Barrett: The irony is my favorite part because I feel like venture capitalists have largely positioned themselves as immune…
Creators were all over SXSW. What does that mean for the industry?
The line between creators and traditional Hollywood is so blurry these days that even those with perfect vision are squinting.At…
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Google Is Not Ruling Out Ads in Gemini
Second is advertiser tools. If you’re a small business, you’re not thinking about all the queries people are going to type in. AI is great at figuring out which keywords to use, what’s the optimal creative, and generating all of that.The third piece is the most nascent: ads in new…
Coworking with Shane Norris
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shane Norris is head of sales at Fyllo, a contextual targeting platform. He has also worked at M3, Roku, and Funny or Die.How would you describe your job to someone who…
Nvidia Will Spend $26 Billion to Build Open-Weight AI Models, Filings Show
Nvidia will spend $26 billion over the next five years to build open source artificial intelligence models, according to a 2025 financial filing. Executives confirmed the news, which has not been previously reported, in interviews with WIRED.The sizable investment could see Nvidia evolve from a chipmaker with an impressive software…
Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and…
When AI Companies Go to War, Safety Gets Left Behind
I’ve spent the past few days asking AI companies to convince me that the prospects for AI safety have not dimmed. Just a few years ago, it seemed that there was universal agreement among companies, legislators, and the general public that serious regulation and oversight of AI was not just…
How Togethxr helped change women’s sports in its first five years
Everyone knows the “Everyone Watches Women’s Sports” T-shirt.The original was introduced by media and e-commerce company Togethxr in December 2023, just in time for a revolutionary women’s March Madness. In 2024, “Everyone Watches Women’s Sports” merch brought in more than $6 million in revenue for Togethxr, and as of this…
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out “Your Bravoverse,” a vertical video product featuring an AI avatar of Andy Cohen, host of…
A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's won a poker tournament in Las Vegas,” he tells WIRED. When he was representing South Carolina in the US House of Representatives, he pushed for the state to allow sports…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s Gravity SUV in the action movie-style commercial that highlights the vehicle’s performance, technology, and range.“Holy…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App Store for users in the United States starting January 19, 2025,” the archived webpage reads.As…
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Inside Major League Soccer’s World Cup year marketing playbook
This year, Major League Soccer has a rare marketing opportunity. When the FIFA World Cup…
Missile Attacks Are Overwhelming the Gulf. Delivery Drivers Are Still on the Roads
Uber’s delivery service, which is not operational in the region but reflects common payment schemes,…
Pulling back the curtain: Expert tips on sharing brand backstories
In 2023, fast-fashion company Shein invited a group of creators to tour its manufacturing facilities…
The Data Centers Have Arrived at the Edge of the Arctic Circle
On the bank of the river that runs through the Swedish town of Borlänge, construction…
ESPN never had one official brand identity—until now
Everyone knows the ESPN logo: Bright red color, slightly angled uppercase letters, and a horizontal…