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Where should retail media networks make their pitch for ad dollars?
Retail media is in a liminal space.WPP’s 2025 forecast has retail media accounting for almost a fifth of total ad revenue by 2030, and the channel has outgrown retail, with financial and travel businesses getting into the space under the broader umbrella of commerce media. Still, the exponential growth seen in recent years may be hard to maintain.At the same…
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Tech companies are churning out agentic AI tools, but agencies are still scratching their heads
Super Bowl viewers who were able to peel their eyes away from the spectacle of a brunette Guy Fieri in the Bosch ad may have noticed a trend in the commercials this year. Not that…
‘Uncanny Valley’: Nvidia’s ‘Super Bowl of AI,’ Tesla Disappoints, and Meta’s VR Metaverse ‘Shutdown’
This week on Uncanny Valley, hosts Brian Barrett and Zoë Schiffer discuss the highlights from Nvidia’s annual developer conference, and why Tesla recently got in trouble with some of its most loyal fans online. Plus,…
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
Since 2023, Paramount+ has taken up residence at South by Southwest with The Lodge, an interactive, multilevel popup that shows off its latest titles. This year, one particular show got an extra special treatment.Dutton Ranch,…
Kalshi Has Been Temporarily Banned in Nevada
Kalshi has been temporarily banned in Nevada, marking the latest escalation in the widening regulatory war over prediction markets. The First Judicial District Court of Nevada issued a 14-day restraining order, effective immediately, barring the…
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Arm Is Now Making Its Own Chips
Arm, one of the world’s leading chip design firms, announced Tuesday that it is producing its own semiconductors. The move…
YouTube touts Gemini-infused creator tools suite at NewFronts
If there were three takeaways from YouTube’s 2026 NewFronts announcements this year, we’d boil it down to this: creators, creators,…
A New Game Turns the H-1B Visa System Into a Surreal Simulation
More than half of the nine developers who worked on the game have either obtained a US visa or tried…
NewFronts leaned into CTV performance offerings this year
While performance marketing is being souped up with generative AI, it’s suffering from a lack of robust measurement of CTV…
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Google Shakes Up Its Browser Agent Team Amid OpenClaw Craze
Google is shaking up the team behind Project Mariner, its AI agent that can navigate the Chrome browser and complete tasks on a user’s behalf, WIRED has learned. In recent months, some Google Labs staffers who worked on the research prototype have moved on to higher-priority projects, according to two…
How Ancestry is using America’s 250th birthday as a ‘backdrop’ to tell lesser-known stories
American history is rife with stories of important figures. Some of those stories are legends, told so many times that it’s impossible to hear a historical figure’s name without thinking of a tale that goes with it. George Washington and the cherry tree myth. Benjamin Franklin and his kite. Others,…
Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal
The chatbot also is intentionally flexible, with the new integrations in mind. “It can take on slight tweaks to the look and feel, to make it feel like a natural part of other environments,” Danker says.Shopping ShiftThe new Walmart experience is part of a broader pivot for OpenAI to focus…
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
At their second-ever NewFront on Monday evening, the execs at LinkedIn attempted to do the (nearly) impossible: make B2B marketing cool.“LinkedIn is showing up with some swagger in the market,” Matthew Derella, VP of LinkedIn Marketing Solutions, told Marketing Brew the day after the presentation, which was closed to the…
At Palantir’s Developer Conference, AI Is Built to Win Wars
It’s a chilly March morning in the undisclosed mid-Atlantic hotel hosting Palantir’s developer conference. The defense contractors, military officers, and corporate executives in attendance are unprepared for the weather; they’d assumed the previous day’s mid-70s temperatures would hold. A cold rain turns to steady snowfall, and Palantir passes out heavy…
How the Atlanta Braves are fostering fandom across six states
In New York, there are only about 10 miles separating Yankee Stadium in the Bronx from the Mets’ Citi Field in Queens. In the Southeast, the Atlanta Braves are the only MLB team for hundreds of miles. That leaves the Braves’ marketers with the Southern-sized task of fostering a hometown…
Coworking with Tara Corey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Tara Corey is SVP of marketing at Optimizely, a software company that provides AI-powered digital experiences. She has also served in senior marketing roles at Ellucian, Qlik, and SAP.How would you…
The War on Iran Puts Global Chip Supplies and AI Expansion at Risk
South Korean officials have warned that the US-Israel war with Iran could hit the global semiconductor supply chain if it disrupts the flow of critical industrial materials from the Middle East.South Korea’s semiconductor sector, led by giants like Samsung Electronics and SK Hynix, produces about two-thirds of the world’s memory…
Is creator TV the next era of television?
TV has transformed before our eyes: A medium that was first dominated by networks and then cable companies has fast become streaming-centric. Could it now be time for the age of creator TV?According to the creator platform Spotter, that new age is already here. At its second annual Showcase event…
Anthropic Sues Department of Defense Over Supply-Chain-Risk Designation
Anthropic filed a federal lawsuit against the US Department of Defense and other federal agencies on Monday, challenging its designation of the AI company as a “supply-chain risk.”The Pentagon formally sanctioned Anthropic last week, capping a weeks-long, publicly aired disagreement over limits on use of its generative AI technology for…
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Want your brand to stand out? Consider breaking a world record
It’s generally frowned upon to create ad campaigns or fudge campaign numbers with the primary…
Meta Ramps Up Efforts to Disrupt Industrialized Scamming
With organized, industrial-scale scamming causing a multibillion-dollar crisis around the world, Meta announced new account…
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
Is it time to ring the death knell for the holding company model?It’d be easy…
Yann LeCun Raises $1 Billion to Build AI That Understands the Physical World
Advanced Machine Intelligence (AMI), a new Paris-based startup cofounded by Meta’s former chief AI scientist…
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
Boston sports fandom is legendary, but it’s been almost a decade since women’s soccer fans…