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All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Dipin Oberoi is a social listening expert who has had stints at Walgreens, Ava Labs, and Microsoft and who recently joined…
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Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI
Code Metal, a Boston-based startup that uses AI to write code and translate it into other programming languages, just closed a $125 million Series B funding round from new and existing investors. The news comes…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in intense competition on the court. As is the way of pro athletes, they manage to do it while looking totally…
Realism over romance: Why some brands weren’t lovey-dovey for Valentine’s Day
Romance isn’t dead, but for some of the brands marketing around Valentine’s Day this year, it got something of a reality check.DoorDash created a “Bad Boyfriend Bootcamp” ad where low-effort partners were instructed on how…
Senators Urge Top Regulator to Stay Out of Prediction Market Lawsuits
A group of 23 Democratic US senators sent a letter Friday to the top federal regulator overseeing prediction markets, urging the agency to avoid weighing in on pending court cases over the legality of offerings…
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Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
The economy isn’t exactly humming along, but marketers in the US are set to keep spending.US marketers are expected to…
Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE
Employees at Salesforce are circulating an internal letter to chief executive Marc Benioff calling on him to denounce recent actions…
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Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of at least $7 million, creative production costs, talent fees, and the faith that, in spite of the intense competition for 125 million viewers’ attention, your ad will stand out to…
Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to criminal investigations of Jeffrey Epstein last month was immediately embarrassing. Attention in particular fell on emails Musk sent the financier several years after he pleaded guilty to solicitation of prostitution and of procurement of minors…
Ford and Carhartt partner to support skilled trades
Two companies, similar stories: Carhartt was founded in Detroit in 1889. Fourteen years later, so was Ford. Carhartt has made apparel for Ford factory workers for over a century.Today, the two companies both call Dearborn, Michigan, home. They cater to similar segments of the workforce: Skilled trades workers make up…
AI Industry Rivals Are Teaming Up on a Startup Accelerator
The largest western AI labs are taking a break from sniping at one another to partner on a new accelerator program for European startups building applications on top of their models. Paris-based incubator Station F will run the program, named F/ai.On Tuesday, Station F announced it had partnered with Meta,…
Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.There was no shortage of celebrity talent in this year’s Super…
Budweiser won the Super Bowl
Budweiser made like the Seattle Seahawks on Super Bowl Sunday and decisively declared victory over its rivals.The AB InBev beer brand scored a record 10th win on the USA Today Ad Meter, and its second in a row. Budweiser’s patriotic spot, called “American Icons,” celebrates the brand’s 150th anniversary with…
‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound
Leah Feiger: Talking about him. Yeah. Absolutely.Brian Barrett: Yeah. It's just this web. It fills out this web.Leah Feiger: Larry Page, Sergey Brin, Mark Zuckerberg, Eric Schmidt, these are the tech titans.Brian Barrett: Yeah. Up until as recently as 2019, I think some of these people were actively in touch.Leah…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected (the Beverage Bowl and, maybe, the Wellness Bowl).It’s no surprise that this year could also be called the AI Bowl, as companies like Google, Amazon (with spots for Alexa+ and…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant said in its latest earnings report last week that revenue from the country rose 38 percent year over year in the last quarter, primarily driven by surging demand for iPhones. The rebound came after Apple’s…
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Film producer Andrew Panay is currently shooting Somedays, a feature film about an unusual friendship between a delivery driver and a teenage girl starring Billy Bob Thornton, Pamela Anderson, and Ariana Greenblatt. At the same time—and sometimes on the same set—he also hammered out the details for a Super Bowl…
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Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires”…
This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year,…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set…
Epstein Files Reveal Peter Thiel’s Elaborate Dietary Restrictions
Peter Thiel—the billionaire venture capitalist, PayPal, and Palantir cofounder, and outspoken commentator on all matters…
How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and…