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Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or Matthew McConaughey for Lincoln.Now, the Swedish legal AI startup Legora has Jude Law.Last month, Legora debuted a campaign centered around the idea that “law just got more attractive.” Law, for anyone unfamiliar, was crowned Sexiest Man Alive by People magazine…
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Rednote Draws a Line Between China and the World
Some Rednote users have reported that their accounts were automatically converted from the Chinese to the international version of the website recently. One American user, who asked to remain anonymous to avoid being punished by…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting several new capabilities within AI Max, its creative and targeting tool suite that first debuted…
How Shivon Zilis Operated as Elon Musk’s OpenAI Insider
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.A longtime employee…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA’s Dallas Wings have capitalized on that opportunity. Although the team…
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Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393%…
Join Our Livestream: Musk v. Altman and the Future of OpenAI
Two of Big Tech’s most influential billionaires, Sam Altman and Elon Musk, will go head-to-head in a highly anticipated trial…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next…
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AI Tools Are Helping Mediocre North Korean Hackers Steal Millions
The advent of AI hacking tools has raised fears of a near future in which anyone can use automated tools to dig up exploitable vulnerabilities in any piece of software, like a kind of digital intrusion superpower. Here in the present, however, AI seems to be playing a more mundane,…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the biggest prizes of the night. But during this year’s Golden Globes red-carpet preshow, hosted by Variety, Timothée Chalamet’s best actor award was essentially spoiled hours before the official Timmy win…
The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you change about history? For a surprising number of Chinese people, their answer turns out to be the same: Use what they know today to save China from its unglorious past.In a new book titled Make…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill, also known as A Twink and a Redhead, have amassed more than 900,000 followers across TikTok and Instagram, where they post comedy skits and music videos. They’re currently on a…
At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella Music Festival, a very Silicon Valley program dubbed “AI Coachella” was taking shape a few hundred miles north in Palo Alto. The class, CS 153, is one of Stanford’s buzziest offerings this semester, and like…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming Flute,” a branded flute video game controller. The candy brand sent the controller to gamers…
5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer hacking, when the following message popped up on my laptop screen:Hi Will,I’ve been following your AI Lab newsletter and really appreciate your insights on open-source AI and agent-based learning—especially your recent piece on emergent behaviors…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according to a new report from the marketing agency Tinuiti.Across Facebook, Instagram, YouTube, Google Search, and…
AI Drafting My Stories? Over My Dead Body
Sportswriting legend Red Smith once said that writing a column is easy: “All you do is sit down at a typewriter and bleed.” In 2026, though, no blood is required. All you do is sit down at a laptop and have Claude or ChatGPT write the story for you.That seems…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has…
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‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge:…
Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart…
With One Million Displaced, Lebanon Turns to Digital Wallets for Aid
Since March, Israeli attacks on Beirut and the occupation of southern Lebanon have displaced over…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous…