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Inside One/Size’s oily F1-driven campaign
Formula 1 cars need oil to function, but Formula 1 audiences might not want it on their faces.At least, that’s what the beauty brand One/Size by Patrick Starr is betting on. To promote the brand’s latest product, the Oil Sucker Liquid Blotting Paper Spray, the brand pushed out a social campaign themed around an F1 pit crew and an influencer…
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The Real Losers of the Musk v. Altman Trial
Attorneys delivered closing arguments in the Musk v. Altman trial on Thursday in a final attempt to convince a judge and jury that their respective clients, Elon Musk and Sam Altman, are the most well-intentioned,…
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just fine, too: Subscription revenue makes up a third of YouTube’s total revenue, CEO Neal Mohan…
Overworked AI Agents Turn Marxist, Researchers Find
The fact that artificial intelligence is automating away people’s jobs and making a few tech companies absurdly rich is enough to give anyone socialist tendencies.This might even be true for the very AI agents these…
Why Pinterest’s is encouraging people to get off their phones
“How did they live their lives without posting about it? How did they know they liked something if the thing they thought they liked hadn’t already gotten any likes?”These are questions a young girl asks…
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Google DeepMind Workers Vote to Unionize Over Military AI Deals
Employees at Google DeepMind in London have voted to unionize as part of a bid to block the AI lab…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch…
Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did…
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How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing, but if you didn't know about it and don't want it, there's a way to…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company’s careers page. The listings, which signal an effort to brand-build and find…
ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes, and “it’s not A; it’s B” sentence constructions. But what you might not know is that the chatbot also has plenty of strange phrases it loves to say in Chinese,…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark…
Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he tried to recruit Sam Altman to join a “world-class AI lab” within Tesla. Musk went as far as offering the OpenAI CEO a Tesla board seat, according to emails and testimony presented in federal court…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother’s Day coming up Sunday, the company is in the midst of a marketing push.The campaign highlights Gorjana’s recent move into athlete partnerships, with Portland Thorns FC forward Reilyn Turner…
Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on people’s ability to think and problem-solve, according to a new study from researchers at Carnegie Mellon, MIT, Oxford, and UCLA.Researchers tasked people with solving various problems, including simple fractions and reading comprehension, through an online…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as fans and sponsors rushed the league.The 29th season in 2025, though, was even bigger. There was more record-breaking viewership and further sponsorship changes, with brands signing bigger deals with longer…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to concerns about the company’s handling of fraudulent advertisements, Meta did not appeal the decision at an April 15 meeting.The decision to boot Meta from the group was more than a…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1, ending a membership that began in 1967—four years before the UAE was founded as a country. This signals a turning point in the UAE's role in global energy.The government statement, published on state news agency…
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How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a…
US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The Department of Justice announced Thursday that it arrested Gannon Ken Van Dyke, an enlisted…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion…
This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?
When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe,…