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How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At Marketing Brew’s The Art & Science of AI in Marketing event in New York last month, marketers from brands including JPMorgan Chase, Getty Images, and Booking Holdings dove into the nitty gritty.During the event, brand marketers discussed how exactly they’ve…
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What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building advanced AI specifically for military applications.Smack Technologies, which announced a $32 million funding round this…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport…
Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech entrepreneur had spent the past two decades working in relative obscurity. Then last weekend he…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For…
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Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber have been kicked off Kalshi’s…
How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of an old man’s sport. That’s…
AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government for classified use—including military applications—the…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how…
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Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of cartilaginous fish, sharks are collectively not guilty of most, if not all, charges of biting, chomping, chewing, or otherwise attacking the underwater network of fiber-optic cables. The people who build and maintain the nearly 600 subsea…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a stunning turn of events after Netflix’s bid for the company was announced late last year.In a message to shareholders Thursday, WBD announced that Paramount Skydance’s latest offer to acquire the storied studio and TV company…
‘Uncanny Valley’: Pentagon vs. ‘Woke’ Anthropic, Agentic vs. Mimetic, and Trump vs. State of the Union
Guys, before we go to break, there's something very near and dear to my heart that WIRED wrote about this week. It's something I love even more than biathlon. It is undersea internet cables.Leah Feiger: I love when you talk about this. I think that the first time you brought…
‘Data is what we do’: Why Mastercard entered the commerce media race
For a few years, it seemed like every company that could create a retail media network would—so much so that retail media outgrew its original moniker and instead became known as commerce media.Why not try to get a bigger piece of the pie when, per WPP’s 2025 forecast, commerce media…
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Why settle for prestige beauty products when the hunt for an…
An FBI ‘Asset’ Helped Run a Dark Web Site That Sold Fentanyl-Laced Drugs for Years
“Lin cannot seriously dispute that the decision to allow opioid sales on Incognito was his own,” the prosecution's filing reads. “And, Lin made that decision knowing full well that encouraging opioids is tantamount to welcoming fentanyl poisonings.”Yet portions of the defense's memos related to Lin's sentencing point to several specific…
How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us,…
Supreme Court Rules Most of Donald Trump’s Tariffs Are Illegal
The US Supreme Court on Friday overturned most of President Donald Trump’s tariffs, which could lead to more than $175 billion in tariff refunds for American companies. In a 6-3 decision, the justices ruled that the International Emergency Economic Powers Act (IEEPA)—the law that the Trump administration used to justify…
All things AI with Dan Gardner
Dan Gardner is the co-founder of Code and Theory. He’s set to speak at Marketing Brew’s upcoming event, The Art and Science of AI in Marketing, on February 25.Ahead of the event, we caught up with him over email to hear how he and his teams use AI for social…
Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected based on how old the message was or his lack of familiarity with the Meta employees involved. “I don’t think so, no,” he replied when directed to clarify whether he…
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All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system…
Code Metal Raises $125 Million to Rewrite the Defense Industry’s Code With AI
Code Metal, a Boston-based startup that uses AI to write code and translate it into…
TNT Sports, Sephora partner on Unrivaled ‘glam room’ experience
Several days a week, the women of Unrivaled—the player-founded, 3-on-3 basketball league—sweat it out in…