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Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Who wants to be a millionaire?In the last month, coconut-water brand Vita Coco hit 1 million TikTok followers, marking a significant…
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Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to criminal investigations of Jeffrey Epstein last month was immediately embarrassing. Attention in particular fell on emails Musk sent the financier…
Ford and Carhartt partner to support skilled trades
Two companies, similar stories: Carhartt was founded in Detroit in 1889. Fourteen years later, so was Ford. Carhartt has made apparel for Ford factory workers for over a century.Today, the two companies both call Dearborn,…
AI Industry Rivals Are Teaming Up on a Startup Accelerator
The largest western AI labs are taking a break from sniping at one another to partner on a new accelerator program for European startups building applications on top of their models. Paris-based incubator Station F…
Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the…
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Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires” in Silicon Valley. Meta invested…
This Super Bowl, the ads are in the toilet. Literally
During the Super Bowl, advertisers aim to leave a lasting impression with viewers. This year, some hope to do it…
Why the Cadillac F1 team is unveiling its race-car livery in a Super Bowl ad
Crossover Formula 1 and NFL fans, fasten your seatbelts.The Cadillac F1 team, which is set to make its debut on…
Epstein Files Reveal Peter Thiel’s Elaborate Dietary Restrictions
Peter Thiel—the billionaire venture capitalist, PayPal, and Palantir cofounder, and outspoken commentator on all matters relating to the “Antichrist”—appears at…
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How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and a Drivers’ Championship this year. Through it all, brand partner Deloitte has had a seat in the car.The consultancy’s yearslong relationship with McLaren dates back to 2017, when McLaren was a Deloitte client and the…
The Tech Elites in the Epstein Files
“I had very little correspondence with Epstein and declined repeated invitations to go to his island or fly on his ‘Lolita Express,’ but was well aware that some email correspondence with him could be misinterpreted and used by detractors to smear my name,” Musk said in a post on X…
‘He Gets Us’ wants to be more than ‘the Super Bowl ad about Jesus’
Every Super Bowl there are a few advertiser wild cards—the ads or brands that make you go, “Huh, why’d they do that?” And then there are the Super Bowl staples—often the beer, beverage, and snack brands that show up every year without fail.Sometimes, though, an advertiser makes the jump from…
Elon Musk Is Rolling xAI Into SpaceX—Creating the World’s Most Valuable Private Company
Elon Musk’s rocket and satellite company SpaceX is acquiring his AI startup xAI, the centibillionaire announced on Monday. In a blog post, Musk said the acquisition was warranted because global electricity demand for AI cannot be met with “terrestrial solutions,” and Silicon Valley will soon need to build data centers…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics and the Olympic Games.Samsung has been involved with the Games since 1988, when it served as a local partner the year the event was hosted in Seoul, South Korea. A decade later, the tech giant…
Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jim Freeze is the chief marketing officer of Anaplan, a scenario planning and analysis software platform. Prior to joining Anaplan, he was the chief commercial officer of Vetro FiberMap, and he’s…
TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions of users only a few days after the company officially transferred control of its American business to a group of majority-US investors.The technical issues led many TikTok users to speculate about whether the app’s new…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of course, to take a pause between campaigns when the brand in question is already a household name. That’s the case for Hershey’s, which is rolling out its first new brand campaign since 2018 this month,…
No Phone, No Social Safety Net: Welcome to the ‘Offline Club’
On cue, the room fell silent. A man seated to my left at a long wooden table began to scratch at a piece of paper with a coloring pencil. To my right, another guy picked up a book. Across the way, someone buried themselves in a puzzle. We had gathered…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad should probably be, well, bananas.That’s what the team behind Instacart’s second consecutive Super Bowl ad was thinking when they cooked up a 30-second spot that will air during the first…
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Moltbot Is Taking Over Silicon Valley
Dan Peguine, a tech entrepreneur and marketing consultant based in Lisbon, lets a precocious, lobster-themed…
Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1…
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy…