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All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear what she believes are the biggest growth drivers of creator marketing.This interview has been condensed and edited for clarity.US creator ad…
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The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you change about history? For a surprising number of Chinese people, their answer turns out to be the same: Use what…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill, also known as A Twink and a Redhead, have amassed more than 900,000 followers across…
At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella Music Festival, a very Silicon Valley program dubbed “AI Coachella” was taking shape a few hundred miles north in Palo…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming…
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Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of straightforward question any halfway decent…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get…
With One Million Displaced, Lebanon Turns to Digital Wallets for Aid
Since March, Israeli attacks on Beirut and the occupation of southern Lebanon have displaced over 1 million people. Families are…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out…
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“Uncanny Valley”: OpenAI and Musk Fight Again; DOJ Mishandles Voter Data; Artemis II Comes Home
This week, our hosts discuss why OpenAI and Elon Musk’s legal feud is heating up once again—and happening alongside SpaceX’s IPO filing. They also dive into how a Department of Justice lawyer misled a judge about how they’re handling voter data, and why the Artemis II’s launch captured all of…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
AI Agents Are Coming for Your Dating Life
On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of a virtual office campus looking for a buddy. With dark brown hair and stubbled chin, the sprite was a representation of me—an AI agent instructed to converse with other people’s agents to see if we…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000 buses are running with the museum’s logo plastered across the front, which has led to…
China Is Cracking Down on Scams. Just Not the Ones Hitting Americans
Governments around the world have been struggling to address the rise of industrial-scale scamming operations based in countries like Laos, Myanmar, and Cambodia that have cost victims billions of dollars over the past few years. The operations often have ties to Chinese organized crime, use forced labor to carry out…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of New York City FC—to watch Thiago Martins, Aiden O’Neill, and the rest of the home team take on Inter Miami FC and Leo Messi.Before the players took the pitch, though, all eyes were on the…
The 70-Person AI Image Startup Taking on Silicon Valley’s Giants
Standing inside the HumanX conference in San Francisco’s Moscone Center, it’s hard not to feel like you’re at the center of the AI universe. Technology leaders swarm the building, and the headquarters of OpenAI and Anthropic are just down the block. But a 70-person startup headquartered 5,000 miles away in…
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience with both. For the World Cup this summer, the food and beverage giant is leveraging its portfolio of products and its athlete partners to get people snacking.Sports fans are no stranger to Mondelēz snacks: It…
The US Army Is Building Its Own Chatbot for Combat
The US Army is developing AI models trained on data from real missions, with the goal of deploying a chatbot specifically for soldiers.“We have all of these lessons learned from missions like the Ukraine-Russia War and Operation Epic Fury,” says Alex Miller, the Army’s chief technology officer, in an interview…
Why brands are adopting video game aesthetics
When crafting Coinbase’s 60-second ad for last month’s Academy Awards, the team behind it looked back. Approximately 26 years back.The ad follows a non-player character (NPC) in a video game world where he realizes he’s a cog in a machine and, ultimately, decides to break out and enter the human…
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This Startup Wants You to Pay Up to Talk With AI Versions of Human Experts
The company isn’t exactly breaking new ground. The idea of a chatbot standing in for…
Meet the newest ‘Running Point’ character: Jake from State Farm
Like a good neighbor, State Farm is there—“there” being the Netflix show Running Point.Today, the…
Merrell’s pitch to non-outdoorsy consumers: Go outside instead
Touching grass is good for you, and it’s actually not that hard. At least, not…
Robotaxi Outage in China Leaves Passengers Stranded on Highways
An unknown technical problem caused a number of robotaxis owned by the Chinese tech giant…
All things creator marketing with Tiffany Rivers
Tiffany Rivers is VP of emerging media and influencer marketing at Media Cause. She’s set…