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How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother’s Day coming up Sunday, the company is in the midst of a marketing push.The campaign highlights Gorjana’s recent move into athlete partnerships, with Portland Thorns FC forward Reilyn Turner and her family making an appearance. The brand’s growing roster…
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How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to concerns about the company’s handling of fraudulent advertisements, Meta did not appeal the decision at…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1, ending a membership that began in 1967—four years before the UAE was founded as a country. This signals a turning…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer Jerky and The Mandalorian and Grogu, Disney’s latest feature film installment in the Star Wars…
US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The Department of Justice announced Thursday that it arrested Gannon Ken Van Dyke, an enlisted member of the US Army’s special forces, for allegedly using “classified, nonpublic” information about the capture of Venezuelan president Nicolás…
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Rednote Draws a Line Between China and the World
Some Rednote users have reported that their accounts were automatically converted from the Chinese to the international version of the…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting…
How Shivon Zilis Operated as Elon Musk’s OpenAI Insider
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick…
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A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at basketball.That changed today when Lowe’s announced its first-ever basketball campaign, which includes partnerships with Las…
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified humans a way to purchase concert tickets—would first roll out on Bruno Mars’ world tour of his latest studio album, The Romantic.However, Bruno Mars Management and Live Nation, the producer…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not the kind of marketing that Expedia is doing with creator IShowSpeed.On Wednesday, the company kicked…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on insider trading. One of the candidates, Mark Moran, a former investment banker and contestant on the reality dating show FBoy Island, is running a long-shot campaign for US Senate in…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane as its chief creative officer. And the NFL dubbed Dhar Mann its chief kindness officer for the Super Bowl.As influencers take on founder roles at their own companies and business…
Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking giant handles scammers on its platforms violates Washington, DC’s consumer protection laws.While many online scams involve direct outreach to victims by scammers (who are often themselves human trafficking victims trapped…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from Adobe.That’s not all: “What’s also caught the attention of brands is the conversion of that…
Join Our Livestream: Musk v. Altman and the Future of OpenAI
Two of Big Tech’s most influential billionaires, Sam Altman and Elon Musk, will go head-to-head in a highly anticipated trial beginning April 27. In Musk v. Altman, a judge, advised by a jury, will ultimately determine whether OpenAI has strayed from its founding mission to ensure that artificial general intelligence…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear what she believes are the biggest growth drivers of creator marketing.This…
AI Tools Are Helping Mediocre North Korean Hackers Steal Millions
The advent of AI hacking tools has raised fears of a near future in which anyone can use automated tools to dig up exploitable vulnerabilities in any piece of software, like a kind of digital intrusion superpower. Here in the present, however, AI seems to be playing a more mundane,…
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Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell…
The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators…
At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of…