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A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at basketball.That changed today when Lowe’s announced its first-ever basketball campaign, which includes partnerships with Las Vegas Aces center A’ja Wilson and New York Knicks guard…
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US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on insider trading. One of the candidates, Mark Moran, a former investment banker and contestant on…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane as its chief creative officer. And the NFL dubbed Dhar Mann its chief kindness officer…
Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking giant handles scammers on its platforms violates Washington, DC’s consumer protection laws.While many online scams…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from…
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How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill,…
At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella Music Festival, a very Silicon…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles…
5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer hacking, when the following message…
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Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according to a new report from the marketing agency Tinuiti.Across Facebook, Instagram, YouTube, Google Search, and…
AI Drafting My Stories? Over My Dead Body
Sportswriting legend Red Smith once said that writing a column is easy: “All you do is sit down at a typewriter and bleed.” In 2026, though, no blood is required. All you do is sit down at a laptop and have Claude or ChatGPT write the story for you.That seems…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast that captured the same ethos and sensibility of our long-running Marketing Brew newsletter.There are plenty of podcasts for listeners to choose from, including in the marketing and media space. But…
Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of straightforward question any halfway decent bookkeeper should be able to answer. Right now, though, it’s a conundrum for tax experts across the country. “You have a vacuum of guidance,” says Patrick Camuso, an accountant who…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign.The brand’s latest ad, which dropped last Tuesday, a continuation of its “Let Yourself Go” marketing platform, stars Heated Rivalry actor Hudson…
With One Million Displaced, Lebanon Turns to Digital Wallets for Aid
Since March, Israeli attacks on Beirut and the occupation of southern Lebanon have displaced over 1 million people. Families are sheltering with relatives, renting if they can, or sleeping in cars and out in the open, placing immense strain on already fragile infrastructure. Over 130,000 people have also crossed into…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to…
“Uncanny Valley”: OpenAI and Musk Fight Again; DOJ Mishandles Voter Data; Artemis II Comes Home
This week, our hosts discuss why OpenAI and Elon Musk’s legal feud is heating up once again—and happening alongside SpaceX’s IPO filing. They also dive into how a Department of Justice lawyer misled a judge about how they’re handling voter data, and why the Artemis II’s launch captured all of…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
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AI Agents Are Coming for Your Dating Life
On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that…
China Is Cracking Down on Scams. Just Not the Ones Hitting Americans
Governments around the world have been struggling to address the rise of industrial-scale scamming operations…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of…
The 70-Person AI Image Startup Taking on Silicon Valley’s Giants
Standing inside the HumanX conference in San Francisco’s Moscone Center, it’s hard not to feel…