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How Deloitte went from behind the scenes to front and center with McLaren
McLaren has been on a hot streak in Formula 1, winning back-to-back Constructor’ Championships and a Drivers’ Championship this year. Through it all, brand partner Deloitte has had a seat in the car.The consultancy’s yearslong relationship with McLaren dates back to 2017, when McLaren was a Deloitte client and the companies collaborated on tech like race simulators. Over the years,…
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Elon Musk Is Rolling xAI Into SpaceX—Creating the World’s Most Valuable Private Company
Elon Musk’s rocket and satellite company SpaceX is acquiring his AI startup xAI, the centibillionaire announced on Monday. In a blog post, Musk said the acquisition was warranted because global electricity demand for AI cannot…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics and the Olympic Games.Samsung has been involved with the Games since 1988, when it served as a local partner the…
Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jim Freeze is the chief marketing officer of Anaplan, a scenario planning and analysis software platform.…
TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions of users only a few days after the company officially transferred control of its American business to a group of…
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Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most…
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative…
Meta Seeks to Bar Mentions of Mental Health—and Zuckerberg’s Harvard Past—From Child Safety Trial
As Meta heads to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation,…
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How a trade org is using a conservation icon to promote battery recycling
The year is 1971. John Lennon’s “Imagine” was taking over the airwaves and NPR had just started broadcasting when Secretary of Agriculture Clifford Hardin introduced Woodsy Owl, a new conservation mascot aimed at encouraging Americans to curb pollution. Hardin hoped that Woodsy would educate the masses about the consequences of…
The Math on AI Agents Doesn’t Add Up
The big AI companies promised us that 2025 would be “the year of the AI agents.” It turned out to be the year of talking about AI agents, and kicking the can for that transformational moment to 2026 or maybe later. But what if the answer to the question “When…
New York Road Runners rebrands amid a swelling interest in running
New York Road Runners, the nonprofit that puts on the TCS New York City Marathon and dozens of other races every year, is hitting the ground running with a new look.This week, the organization rolled out a new logo and brand platform, its first rebrand in 15 years. The new…
How Claude Code Is Reshaping Software—and Anthropic
Engineers in Silicon Valley have been raving about Anthropic’s AI coding tool, Claude Code, for months. But recently, the buzz feels as if it’s reached a fever pitch.Earlier this week, I sat down with Boris Cherny, head of Claude Code, to try to understand how the company is meeting this…
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Hollywood has been in a frenzy about the potential demise of the theatrical business if Netflix acquires Warner Bros. Discovery, but during the streamer’s Q4 2025 earnings call on Tuesday, Netflix co-CEO Ted Sarandos sought to put some of those fears to rest.“When this deal closes, we will be in…
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until Feb. 1, has drawn the film industry and marketers keen on branded entertainment opportunities to the ski destination for years. As the festival prepares to take its last bow in…
China’s Renewable Energy Revolution Is a Huge Mess That Might Save the World
Indeed, the greatest beneficiaries of China’s renewables revolution may, in fact, be consumers, both inside and outside of China. In sun-blessed Australia, where rooftop solar panels sit atop nearly a third of all households, the country’s energy minister, Chris Bowen, proposed a “solar sharer program” to offer three hours of…
TikTok’s US operations sale is official
After a yearslong saga, TikTok’s US operations are now under new management.The $14 billion deal that was signed last month to form the TikTok USDS Joint Venture was finalized late Thursday night after the US and Chinese governments gave it the green light. Moving forward, Oracle, Silver Lake investing, and…
How China’s ‘Crystal Capital’ Cornered the Market on a Western Obsession
Villages looked for niches they could fill in the global market. The town of Xuchang, for instance, capitalized on its legacy of making hairpieces for opera performers—and on the willingness of rural women to sell their black ponytails—and turned itself into a hub for wigs. Zhuangzhai became the largest supplier…
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Hair has always been a big deal in men’s hockey, if the timeless “hockey flow” style of many players’ tresses is any indication. But beauty and hair brand sponsorships haven’t always been common in men’s professional sports.That tide is starting to turn, including in South Florida, where back-to-back Stanley Cup…
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Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed
Elon Musk’s X has introduced new restrictions stopping people from editing and generating images of…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more…
Former USDS Leaders Launch Tech Reform Project to Fix What DOGE Broke
The past year has been traumatic for many of the volunteer tech warriors of what…
Why brands are hitting the slopes for the 2026 Winter Games
Nothing beats the feeling of taking off ski boots after a day on the slopes.…
The Race to Build the DeepSeek of Europe Is On
Against that backdrop, Europe’s reliance on American-made AI begins to look more and more like…