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10 Effective Growth Marketing Strategies for Your Startup
Growing a startup is both an exciting and challenging journey. However, the path to scaling your business is often fraught with competition, limited resources and the constant need to innovate.When I founded ButterflyMX in 2014, it felt like we were building a plane while trying to take off. Fortunately, with the right growth marketing strategies, we've navigated these hurdles and…
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Modelo’s TV ad spend lends new meaning to the term ‘beer money’
It takes a big budget to be the most popular beer brand in the country.Modelo Especial, the No. 1 beer brand in America, is also the category’s biggest TV advertiser, according to ad spend data…
The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity
Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive…
How to Be a Leader in the Modern Workplace
For a long time, the picture of a leader was one of a single, powerful person barking directives atop an ivory tower — someone who determines direction, controls every action and insists on pure compliance.…
Meet the artist behind those viral paintings of your favorite foods
Vincent Van Gogh had his stars, Claude Monet had his lilies, and Noah Verrier has his snacks.Verrier’s still-life oil paintings often center around everyday food and beverage items, like burgers and light beers, and posts…
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How Mental Toughness Sets Great Leaders Apart
They say the mirror never lies, but I would add a qualifier — people can lie to themselves about what…
What Every Entrepreneur Needs to Know About Raising Capital
For any entrepreneur looking to build a successful business, a grasp of the types of capital available to enterprises is…
Elon Musk Says He’s Moving X and SpaceX Headquarters to Texas
Elon Musk said he is moving more of his business empire to Texas. Musk-run X and SpaceX will shift their…
When He Immigrated, Math Was the Only Language He Understood. Now He’s Built That Knowledge Into a Franchise Making $30 Million a Year.
Mo Khalil worked in sales, but he had the entrepreneurial bug. In 2003, he moved to Florida and opened a…
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What advertisers need to know about the 2024 Paris Olympics
Hurry—the world only has a few more days to bone up on water polo and fencing.The 2024 Paris Olympics Opening Ceremony, airing Friday, will kick off two weeks of international competition, and advertisements and brands will be squeezed in between national anthems and slow-motion shots of athletic melodrama.We at Marketing…
How She Grew a Side Hustle to $45M With Tony Robbins’ Advice
This Side Hustle Spotlight Q&A features Cathryn Lavery, founder of BestSelf Co., a planner and conversation card deck company that sold $45 million in product before it was acquired in 2022. Responses have been edited for length and clarity. Image Credit: Courtesy of BestSelf Co. Cathryn Lavery.When did you move…
Spotify, Stop Trying to Become a Social Media App
Spotify’s decision to introduce comment sections under podcasts should surprise no one. For years now, apps have been ripping off each other’s most popular features. Where once apps adhered to their respective “things,” today they want to do it all: You can post Stories on YouTube, use AI search tools…
These 4 Insider Tips Are the Key to Securing Loyal Investors
A solid network of investors is indispensable for any entrepreneur. These connections can open doors and write checks for you when you need them the most. If you get it right, investors might even continue to back you far beyond your current venture. However, mastering investor relations is a complex…
Netflix hits 278 million member households amid ad tier growth
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Fresh off its 107 Emmy nominations, Netflix has another big number to brag about.The platform has 278…
I Used This One Hack to Turn My Overwhelming Tasks into Light Work
Starting a new venture comes with its own challenges, one of which is managing the overwhelming list of things to do. Traditional to-do lists, while helpful, can often feel endless and unstructured. Many friends have told me on multiple occasions that even if they dedicated ten hours a day working…
The AI-Powered Future of Coding Is Near
I am by no means a skilled coder, but thanks to a free program called SWE-agent, I was just able to debug and fix a gnarly problem involving a misnamed file within different code repositories on the software-hosting site GitHub.I pointed SWE-agent at an issue on GitHub and watched as…
How To Be Rich By 25, According to a 29-Year-Old Billionaire
Austin Russell is a Stanford University dropout who became the world's youngest self-made billionaire in 2020 at the age of 25 when his startup Luminar went public. Luminar creates sensing technology to help cars navigate their surroundings; Volvo, Toyota, and Mercedes-Benz use the sensors.Russell, now 29, spoke on the Masters…
Early reports find Google’s Privacy Sandbox isn’t ready for prime time
Now that Google’s Privacy Sandbox initiative is starting to take shape, ad-tech companies have a few notes for the digital giant.So far, there are a few kinks to be worked out, ranging from latency issues to falling prices, according to three recent reports from platforms on both the supply and…
How to Seamlessly Relocate Your Business to Another State
Starting and establishing a business is challenging, but the endeavor seems almost impossible when you decide to start over again in another state.I don't mean opening an out-of-state location but moving your business from one state to another. My company has helped scores of business owners who want to relocate.…
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David Cross on Touring and If ‘Arrested Development’ Should Come Back
David Cross is a self-described "professional talker," but let's go ahead and expand on that…
Your Business Will Never Succeed If You Overlook This Key Step
If you hope to establish your startup in your industry, you must find a product-market…
Video spending to grow to $63 billion in 2024, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest…
5 Insights I Learned While Growing My Business from a Startup to a 500-person Company
Expanding from a small team to a company with hundreds of employees is a challenging…
There’s No Margin for Error in Cybersecurity — Here’s How to Build a Strong Online Defense through Everyday Habits
An average employee uses around 2.5 devices for work. So, imagine an organization with a…