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How TGL’s game stays on par with golf’s changing demographics
What do you get when you combine PGA Tour golfers with screens, mics, a rotating green, and a handful of other twists? TGL, aka TMRW Golf League, the new-age golf competition founded by Tiger Woods, Rory McIlroy, and sports exec Mike McCarley in tandem with the Tour.Golf has long been associated with an older audience. A 2017 Sports Business Journal…
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Mira Murati Wants Her AI to ‘Keep Humans in the Loop’
Mira Murati still wants to build AI superintelligence. But the ex-CTO of OpenAI sees human intelligence as a critical part of the equation.At a time of rising worry over AI eliminating jobs and increasing the…
Inside One/Size’s oily F1-driven campaign
Formula 1 cars need oil to function, but Formula 1 audiences might not want it on their faces.At least, that’s what the beauty brand One/Size by Patrick Starr is betting on. To promote the brand’s…
The Chinese App That Puts Instagram to Shame
I'm writing to you from Dali, a city in China’s Yunnan province nicknamed “Dalifornia” because of its reputation as a haven for burned-out tech workers, artists, and wanderers looking to disappear for a while.I couldn’t…
How do holding companies decide which agency brands to sunset?
Madison Avenue continues to contract.As of last month, two more agency brands are gone after 180 and adam&eveDDB NY were subsumed by Lola USA, a new division of the Lola agency brand, as Omnicom continues…
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The highs and lows from this year’s upfronts
Upfronts week only comes once a year, but the memories will last forever.Our team once again had the pleasure of…
The best jokes from this year’s upfronts
Ah, the upfronts. The best week of the year to miss your family’s Mother’s Day celebrations, have a cocktail or…
A Kid With a Fake Mustache Tricked an Online Age-Verification Tool
Meta is beefing up its age-verification mechanisms with an AI system that analyzes images and videos on Instagram and Facebook…
Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie…
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Google DeepMind Workers Vote to Unionize Over Military AI Deals
Employees at Google DeepMind in London have voted to unionize as part of a bid to block the AI lab from providing its technology to the US and Israeli militaries.In a letter addressed to Google’s managing director for the UK and Ireland, Debbie Weinstein, the workers asked the company to…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch time, and YouTube executives gathered at Lincoln Center in NYC to host Brandcast, where they once again made the case to advertisers that YouTube is everything TV is and more.At…
Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that helped erase $600 billion from Tesla’s market cap early last year.SpaceX’s IPO is poised to be the largest ever, raising tens of billions of dollars for the Musk-founded company and…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present topic throughout the presentation—not unexpected for the company that owns ESPN and the rights to…
How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing, but if you didn't know about it and don't want it, there's a way to…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company’s careers page. The listings, which signal an effort to brand-build and find…
ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes, and “it’s not A; it’s B” sentence constructions. But what you might not know is that the chatbot also has plenty of strange phrases it loves to say in Chinese,…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark…
Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he tried to recruit Sam Altman to join a “world-class AI lab” within Tesla. Musk went as far as offering the OpenAI CEO a Tesla board seat, according to emails and testimony presented in federal court…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother’s Day coming up Sunday, the company is in the midst of a marketing push.The campaign highlights Gorjana’s recent move into athlete partnerships, with Portland Thorns FC forward Reilyn Turner…
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Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1,…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a…