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YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just fine, too: Subscription revenue makes up a third of YouTube’s total revenue, CEO Neal Mohan said onstage at this month’s MoffettNathanson Media, Internet, and Communications Conference in New York.The company has been investing significantly in YouTube TV and YouTube Premium…
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Companies Keep Slashing Employees’ Benefits for the Worst Reasons
Employee benefits are in the spotlight this week, and that’s because of three recent stories about US companies cutting back on non-wage compensations for workers.A Texas tech consulting firm with a forgettable name—TTEC—suddenly became a…
The highs and lows from this year’s upfronts
Upfronts week only comes once a year, but the memories will last forever.Our team once again had the pleasure of covering media companies’ biggest pitches to the advertising world, and there were plenty of highlights—and…
The best jokes from this year’s upfronts
Ah, the upfronts. The best week of the year to miss your family’s Mother’s Day celebrations, have a cocktail or thirty, and hear some of the most iconic comedians on television pretend to understand what…
A Kid With a Fake Mustache Tricked an Online Age-Verification Tool
Meta is beefing up its age-verification mechanisms with an AI system that analyzes images and videos on Instagram and Facebook for “visual cues,” such as height and bone structure, to identify and delete accounts of…
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How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders…
ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes,…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week…
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Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he tried to recruit Sam Altman to join a “world-class AI lab” within Tesla. Musk went as far as offering the OpenAI CEO a Tesla board seat, according to emails and testimony presented in federal court…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother’s Day coming up Sunday, the company is in the midst of a marketing push.The campaign highlights Gorjana’s recent move into athlete partnerships, with Portland Thorns FC forward Reilyn Turner…
Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on people’s ability to think and problem-solve, according to a new study from researchers at Carnegie Mellon, MIT, Oxford, and UCLA.Researchers tasked people with solving various problems, including simple fractions and reading comprehension, through an online…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as fans and sponsors rushed the league.The 29th season in 2025, though, was even bigger. There was more record-breaking viewership and further sponsorship changes, with brands signing bigger deals with longer…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to concerns about the company’s handling of fraudulent advertisements, Meta did not appeal the decision at an April 15 meeting.The decision to boot Meta from the group was more than a…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1, ending a membership that began in 1967—four years before the UAE was founded as a country. This signals a turning point in the UAE's role in global energy.The government statement, published on state news agency…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer Jerky and The Mandalorian and Grogu, Disney’s latest feature film installment in the Star Wars franchise, Baby Yoda’s penchant for snacking powers the marketing message for the individually packaged jerky.…
US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The Department of Justice announced Thursday that it arrested Gannon Ken Van Dyke, an enlisted member of the US Army’s special forces, for allegedly using “classified, nonpublic” information about the capture of Venezuelan president Nicolás Maduro to notch more than $400,000 in profits on Polymarket trades. A grand jury indicted…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly Veale, SVP of marketing and communications for the WNBA’s Portland Fire, has had to answer twice in the past couple of years—she joined the Fire from 2025 expansion team the…
This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?
When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of 7 million people was under Russian control for a century until 1991, but Kyrgyz (pronounced…
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Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe,…
Good Luck Getting a Mac Mini for the Next ‘Several Months’
Apple CEO Tim Cook said on the company’s earnings call on Thursday that it could…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak…
Rednote Draws a Line Between China and the World
Some Rednote users have reported that their accounts were automatically converted from the Chinese to…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead…