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Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie Tetrick is president and CEO of WTA, a Kansas City-based advertising agency.How would you describe your job to someone who doesn’t work in marketing? I’ve run a 140-person advertising agency for the past 30+ years. Lately, our role has gone…
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Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that helped erase $600 billion from Tesla’s market cap early last year.SpaceX’s IPO is poised to…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present…
How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing,…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings…
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How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1, ending a membership that began…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a recent 30-second spot for Archer…
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US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The Department of Justice announced Thursday that it arrested Gannon Ken Van Dyke, an enlisted member of the US Army’s special forces, for allegedly using “classified, nonpublic” information about the capture of Venezuelan president Nicolás Maduro to notch more than $400,000 in profits on Polymarket trades. A grand jury indicted…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion teams, and one that Kimberly Veale, SVP of marketing and communications for the WNBA’s Portland Fire, has had to answer twice in the past couple of years—she joined the Fire from 2025 expansion team the…
This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?
When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of 7 million people was under Russian control for a century until 1991, but Kyrgyz (pronounced…
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
Marketers have long relied on Hollywood’s leading men for endorsements. Think Daniel Craig for Loewe, Robert Pattinson for Dior, or Matthew McConaughey for Lincoln.Now, the Swedish legal AI startup Legora has Jude Law.Last month, Legora debuted a campaign centered around the idea that “law just got more attractive.” Law, for…
Good Luck Getting a Mac Mini for the Next ‘Several Months’
Apple CEO Tim Cook said on the company’s earnings call on Thursday that it could take “several months” to meet skyrocketing demand for the Mac Mini, the company’s compact but mighty, screen-free desktop computer. Cook’s remarks come after coders determined in recent months that the Mac Mini was the perfect…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up with her to hear why she’s so bullish on creator marketing.This interview has…
Rednote Draws a Line Between China and the World
Some Rednote users have reported that their accounts were automatically converted from the Chinese to the international version of the website recently. One American user, who asked to remain anonymous to avoid being punished by the platform, shared a screenshot with WIRED showing that when he logged into the platform…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting several new capabilities within AI Max, its creative and targeting tool suite that first debuted about a year ago.AI Max is Google’s “fastest-growing AI search product,” Brendon Kraham, VP of…
How Shivon Zilis Operated as Elon Musk’s OpenAI Insider
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA’s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned…
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A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement…
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy…