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At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark Marshall, NBCU’s chairman, global advertising and partnerships, NBCU, told attendees…
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Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on people’s ability to think and problem-solve, according to a new study from researchers at Carnegie Mellon, MIT, Oxford, and UCLA.Researchers…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as fans and sponsors rushed the league.The 29th season in 2025, though, was even bigger. There…
How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company as a member due to concerns about the company’s handling of fraudulent advertisements, Meta did not appeal the decision at…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1, ending a membership that began in 1967—four years before the UAE was founded as a country. This signals a turning…
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Good Luck Getting a Mac Mini for the Next ‘Several Months’
Apple CEO Tim Cook said on the company’s earnings call on Thursday that it could take “several months” to meet…
All things creator marketing with Mae Karwowski
Mae Karwowski is founder and CEO of influencer marketing agency Obviously. She’s set to speak at Marketing Brew’s upcoming event,…
Rednote Draws a Line Between China and the World
Some Rednote users have reported that their accounts were automatically converted from the Chinese to the international version of the…
Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting…
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How Shivon Zilis Operated as Elon Musk’s OpenAI Insider
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a critical behind-the-scenes manager of communications and egos in OpenAI’s early years: Shivon Zilis.A longtime employee of Musk and the mother to four of his children, Zilis joined OpenAI as an…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick for the next season.The WNBA’s Dallas Wings have capitalized on that opportunity. Although the team finished last in the standings in 2025 and was second-to-last the year before, it turned…
A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at basketball.That changed today when Lowe’s announced its first-ever basketball campaign, which includes partnerships with Las…
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified humans a way to purchase concert tickets—would first roll out on Bruno Mars’ world tour of his latest studio album, The Romantic.However, Bruno Mars Management and Live Nation, the producer…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not the kind of marketing that Expedia is doing with creator IShowSpeed.On Wednesday, the company kicked…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on insider trading. One of the candidates, Mark Moran, a former investment banker and contestant on the reality dating show FBoy Island, is running a long-shot campaign for US Senate in…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane as its chief creative officer. And the NFL dubbed Dhar Mann its chief kindness officer for the Super Bowl.As influencers take on founder roles at their own companies and business…
Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking giant handles scammers on its platforms violates Washington, DC’s consumer protection laws.While many online scams involve direct outreach to victims by scammers (who are often themselves human trafficking victims trapped…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from Adobe.That’s not all: “What’s also caught the attention of brands is the conversion of that…
Join Our Livestream: Musk v. Altman and the Future of OpenAI
Two of Big Tech’s most influential billionaires, Sam Altman and Elon Musk, will go head-to-head in a highly anticipated trial beginning April 27. In Musk v. Altman, a judge, advised by a jury, will ultimately determine whether OpenAI has strayed from its founding mission to ensure that artificial general intelligence…
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All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing…
AI Tools Are Helping Mediocre North Korean Hackers Steal Millions
The advent of AI hacking tools has raised fears of a near future in which…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell…
The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators…