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Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.There was no shortage of celebrity talent in this year’s Super Bowl campaigns, but the same could also be said for…
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OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet Bowl), while others are expected (the Beverage Bowl and, maybe, the Wellness Bowl).It’s no surprise that this year could also…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant said in its latest earnings report last week that revenue from the country rose 38 percent year over year in…
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Film producer Andrew Panay is currently shooting Somedays, a feature film about an unusual friendship between a delivery driver and a teenage girl starring Billy Bob Thornton, Pamela Anderson, and Ariana Greenblatt. At the same…
Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires” in Silicon Valley. Meta invested more than $14 billion in Scale AI and brought on its CEO, Alexandr Wang; Google…
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‘He Gets Us’ wants to be more than ‘the Super Bowl ad about Jesus’
Every Super Bowl there are a few advertiser wild cards—the ads or brands that make you go, “Huh, why’d they…
Elon Musk Is Rolling xAI Into SpaceX—Creating the World’s Most Valuable Private Company
Elon Musk’s rocket and satellite company SpaceX is acquiring his AI startup xAI, the centibillionaire announced on Monday. In a…
How longtime Olympic sponsor Samsung keeps its campaigns fresh
How do you keep a relationship exciting after almost four decades? Just ask Samsung Electronics and the Olympic Games.Samsung has…
Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jim…
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TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions of users only a few days after the company officially transferred control of its American business to a group of majority-US investors.The technical issues led many TikTok users to speculate about whether the app’s new…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of course, to take a pause between campaigns when the brand in question is already a household name. That’s the case for Hershey’s, which is rolling out its first new brand campaign since 2018 this month,…
No Phone, No Social Safety Net: Welcome to the ‘Offline Club’
On cue, the room fell silent. A man seated to my left at a long wooden table began to scratch at a piece of paper with a coloring pencil. To my right, another guy picked up a book. Across the way, someone buried themselves in a puzzle. We had gathered…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad should probably be, well, bananas.That’s what the team behind Instacart’s second consecutive Super Bowl ad was thinking when they cooked up a 30-second spot that will air during the first…
Moltbot Is Taking Over Silicon Valley
Dan Peguine, a tech entrepreneur and marketing consultant based in Lisbon, lets a precocious, lobster-themed AI assistant called Moltbot run much of his life.Peguine, a self-professed early adopter and trendspotter, discovered Moltbot several weeks ago—back then it was Clawdbot—after discussing a vibe-coding side project with friends on WhatsApp. He installed…
Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all depends on who you ask.As AI tools continue to drive declines in search traffic to brand and publisher sites, ad-tech executives have indicated publicly that bolstering business is top of mind, even if that means…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most recent quarter, Meta CFO Susan Li told investors Wednesday during the company’s earnings call.That includes an 18% increase YoY in ad impressions delivered across Meta’s family of apps in Q4,…
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that would “directly support investigations activities,” according to a request for information posted on Friday in the Federal Register, the US government’s official journal for agency notices, rulemaking, and other public…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative AI.In recent months, brands like Dollar Shave Club, Almond Breeze, and Equinox have all used AI-generated content while also making fun of AI “slop” in creative campaigns. Almond Breeze and…
Meta Seeks to Bar Mentions of Mental Health—and Zuckerberg’s Harvard Past—From Child Safety Trial
As Meta heads to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation, the company is making an aggressive push to have certain information excluded from the court proceedings.The company has petitioned the judge to exclude certain research studies and articles around social…
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How a trade org is using a conservation icon to promote battery recycling
The year is 1971. John Lennon’s “Imagine” was taking over the airwaves and NPR had…
The Math on AI Agents Doesn’t Add Up
The big AI companies promised us that 2025 would be “the year of the AI…
New York Road Runners rebrands amid a swelling interest in running
New York Road Runners, the nonprofit that puts on the TCS New York City Marathon…
How Claude Code Is Reshaping Software—and Anthropic
Engineers in Silicon Valley have been raving about Anthropic’s AI coding tool, Claude Code, for…
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Hollywood has been in a frenzy about the potential demise of the theatrical business if…