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Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not the kind of marketing that Expedia is doing with creator IShowSpeed.On Wednesday, the company kicked off a yearlong partnership with the creator, who has some…
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Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking giant handles scammers on its platforms violates Washington, DC’s consumer protection laws.While many online scams…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393% year over year in the first three months of 2026, according to recent data from…
Join Our Livestream: Musk v. Altman and the Future of OpenAI
Two of Big Tech’s most influential billionaires, Sam Altman and Elon Musk, will go head-to-head in a highly anticipated trial beginning April 27. In Musk v. Altman, a judge, advised by a jury, will ultimately…
All things creator marketing with Kay Hsu
Kay Hsu is global head of Spotify’s creative lab. She’s set to speak at Marketing Brew’s upcoming event, The Next Phase of Social & Creator Marketing, on May 12.Ahead of the event, we caught up…
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How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles…
5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer hacking, when the following message…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all…
AI Drafting My Stories? Over My Dead Body
Sportswriting legend Red Smith once said that writing a column is easy: “All you do is sit down at a…
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Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast that captured the same ethos and sensibility of our long-running Marketing Brew newsletter.There are plenty of podcasts for listeners to choose from, including in the marketing and media space. But…
Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of straightforward question any halfway decent bookkeeper should be able to answer. Right now, though, it’s a conundrum for tax experts across the country. “You have a vacuum of guidance,” says Patrick Camuso, an accountant who…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign.The brand’s latest ad, which dropped last Tuesday, a continuation of its “Let Yourself Go” marketing platform, stars Heated Rivalry actor Hudson…
With One Million Displaced, Lebanon Turns to Digital Wallets for Aid
Since March, Israeli attacks on Beirut and the occupation of southern Lebanon have displaced over 1 million people. Families are sheltering with relatives, renting if they can, or sleeping in cars and out in the open, placing immense strain on already fragile infrastructure. Over 130,000 people have also crossed into…
Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous outfit and ask someone out on a date, the marketing team at Axe is hoping.The men’s grooming brand, owned by FIFA sponsor Unilever, is activating against the tournament with a campaign encouraging soccer fans to…
“Uncanny Valley”: OpenAI and Musk Fight Again; DOJ Mishandles Voter Data; Artemis II Comes Home
This week, our hosts discuss why OpenAI and Elon Musk’s legal feud is heating up once again—and happening alongside SpaceX’s IPO filing. They also dive into how a Department of Justice lawyer misled a judge about how they’re handling voter data, and why the Artemis II’s launch captured all of…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older generations grew up watching many facets of life shift from IRL to online, including shopping. But as younger generations search for places outside of home and school to hang out and watch as creators encourage…
AI Agents Are Coming for Your Dating Life
On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of a virtual office campus looking for a buddy. With dark brown hair and stubbled chin, the sprite was a representation of me—an AI agent instructed to converse with other people’s agents to see if we…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that you’ve seen an MTA bus and, with it, an ad for the Museum of Sex.Across the city, more than 3,000 buses are running with the museum’s logo plastered across the front, which has led to…
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China Is Cracking Down on Scams. Just Not the Ones Hitting Americans
Governments around the world have been struggling to address the rise of industrial-scale scamming operations…
How New York City FC got its pigeon mascot
On a Sunday in late March, MLS fans packed into Yankee Stadium—the temporary home of…
The 70-Person AI Image Startup Taking on Silicon Valley’s Giants
Standing inside the HumanX conference in San Francisco’s Moscone Center, it’s hard not to feel…
Mondelēz taps soccer stars to get people snacking during World Cup
Sports and snacks go hand in hand, and Mondelēz International has a wealth of experience…
The US Army Is Building Its Own Chatbot for Combat
The US Army is developing AI models trained on data from real missions, with the…