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How Figs pivoted its Lindsey Vonn Winter Olympics campaign
When the marketers at Figs first started planning their Winter Olympics campaign, the story of alpine skiing legend Lindsey Vonn jumped out.The mission behind the scrubs and medical apparel brand, which is the official outfitter of Team USA’s medical staff, is about supporting healthcare professionals, CMO Bené Eaton told us, and Vonn is certainly familiar with the medical space. The…
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Mark Zuckerberg Tries to Play It Safe in Social Media Addiction Trial Testimony
Zuckerberg repeatedly fell back on accusing Lanier of "mischaracterizing" his previous statements. When it came to emails, Zuckerberg typically objected based on how old the message was or his lack of familiarity with the Meta…
All things AI with Dipin Oberoi
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the…
Inside the Rolling Layoffs at Jack Dorsey’s Block
After hundreds of workers were laid off in early February from Jack Dorsey’s Block, some of the people remaining at the company say the internal culture has devolved to a point where performance anxiety is…
Around half of consumers don’t mind AI-made ads: report
Remember that movie Her, where a man falls in love with an AI operating system voiced by Scarlett Johansson? Yeah, that movie was ahead of its time. Nearly half of Gen Z reported creating a…
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Zillow Has Gone Wild—for AI
This will not be a banner year for the real estate app Zillow. “We describe the home market as bouncing…
Budweiser clocks another Super Bowl ad win in recall report
In the days immediately following the Super Bowl, ad industry chatter is all about which ads people loved—or hated—the most.…
OpenAI’s President Gave Millions to Trump. He Says It’s for Humanity
OpenAI’s president and cofounder Greg Brockman doesn’t consider himself political, which is surprising, because he was one of President Trump’s…
Amid Super Bowl and Olympic season, some brands go all in on NBA All-Star
Some NBA fans may be less than thrilled with the league’s All-Star Game in recent years, but even though viewership…
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Cyclical events to boost 2026 ad spend, but recession, tariff concerns remain: IAB
The economy isn’t exactly humming along, but marketers in the US are set to keep spending.US marketers are expected to spend 9.5% more in 2026 than in 2025, according to projections from the Interactive Advertising Bureau (IAB). The growth, which is projected through polling domestic buy-side ad investment decision-makers primarily…
Meta Goes to Trial in a New Mexico Child Safety Case. Here’s What’s at Stake
Today, Meta went to trial in the state of New Mexico for allegedly failing to protect minors from sexual exploitation on its apps, including Facebook and Instagram. The state claims that Meta violated New Mexico’s Unfair Practices Act by implementing design features and algorithms that created dangerous conditions for users.…
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.Who wants to be a millionaire?In the last month, coconut-water brand…
Salesforce Workers Circulate Open Letter Urging CEO Marc Benioff to Denounce ICE
Employees at Salesforce are circulating an internal letter to chief executive Marc Benioff calling on him to denounce recent actions by US Immigration and Customs Enforcement, prohibit the use of Salesforce software by immigration agents, and back federal legislation that would significantly reform the agency.The letter specifically cites the “recent…
Getting in the game for a ‘bargain’: How brands hacked the Super Bowl
The Super Bowl is a high-stakes gamble for attention.For marketers, typical buy-in requires a media buy to the tune of at least $7 million, creative production costs, talent fees, and the faith that, in spite of the intense competition for 125 million viewers’ attention, your ad will stand out to…
Jeffrey Epstein Advised an Elon Musk Associate on Taking Tesla Private
For Elon Musk, the US Justice Department’s release of 3 million additional files related to criminal investigations of Jeffrey Epstein last month was immediately embarrassing. Attention in particular fell on emails Musk sent the financier several years after he pleaded guilty to solicitation of prostitution and of procurement of minors…
Ford and Carhartt partner to support skilled trades
Two companies, similar stories: Carhartt was founded in Detroit in 1889. Fourteen years later, so was Ford. Carhartt has made apparel for Ford factory workers for over a century.Today, the two companies both call Dearborn, Michigan, home. They cater to similar segments of the workforce: Skilled trades workers make up…
AI Industry Rivals Are Teaming Up on a Startup Accelerator
The largest western AI labs are taking a break from sniping at one another to partner on a new accelerator program for European startups building applications on top of their models. Paris-based incubator Station F will run the program, named F/ai.On Tuesday, Station F announced it had partnered with Meta,…
Creators showed up at this year’s Super Bowl ‘more than ever’
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars of partner sophistication, shows how top teams measure creator performance with precision, and explains what actually drives revenue beyond the first click. Read the report.There was no shortage of celebrity talent in this year’s Super…
Budweiser won the Super Bowl
Budweiser made like the Seattle Seahawks on Super Bowl Sunday and decisively declared victory over its rivals.The AB InBev beer brand scored a record 10th win on the USA Today Ad Meter, and its second in a row. Budweiser’s patriotic spot, called “American Icons,” celebrates the brand’s 150th anniversary with…
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‘Uncanny Valley’: Tech Elites in the Epstein Files, Musk’s Mega Merger, and a Crypto Scam Compound
Leah Feiger: Talking about him. Yeah. Absolutely.Brian Barrett: Yeah. It's just this web. It fills…
OpenAI’s CMO on the brand’s Super Bowl spot, the AI Bowl, and Anthropic’s ads
Each Super Bowl there are typically a few dominant themes. Some are questionable (ahem, Toilet…
How iPhones Made a Surprising Comeback in China
After a prolonged slump, Apple’s business is suddenly thriving again in China. The tech giant…
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Film producer Andrew Panay is currently shooting Somedays, a feature film about an unusual friendship…
Loyalty Is Dead in Silicon Valley
Since the middle of last year, there have been at least three major AI “acqui-hires”…