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What to Know Before Investing in a Pre-IPO Company
Late-stage private companies once flew under the radar. Today, they're at the center of investor attention. As companies stay private longer — often reaching $1 billion to $10 billion valuations before ever touching public markets — the opportunities in pre-IPO investing have become not only more visible but also more accessible.Yet, with more access comes more noise. And for investors…
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Why Sales, Marketing and Procurement Are SMBs’ 2025 Power Moves
Small and midsize business owners and decision makers will have a strong focus on growth in 2025. Nearly 50% of SMB owners and nonprofit decision-makers plan to increase their investments in sales and marketing this…
The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t been the case for indie band Bon Iver—until now.For SABLE, fABLE, the latest album from…
Why ‘If You Build It, They Will Come’ Is Terrible Startup Advice
"If you build it, they will come."That's the famous phrase whispered by mysterious, disembodied voices to Ray Kinsella, an Iowa farmer played by Kevin Costner in the 1989 film "Field of Dreams," urging him to…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis Vuitton” bags. But Jhara Valentini has been prepping her luxury clients on how to market…
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Founders Are Missing This One Investment — But It Could Be the Most Profitable One You Make
In today's high-stakes business climate, being a founder isn't just ambitious — it's brutal.You're managing more capital, facing fiercer competition,…
3 Game-Changing Business Insights from My 25-Year Journey
This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both…
The US Is Turning a Blind Eye to Crypto Crimes
Meanwhile, the Trump family’s crypto empire continues to expand. In late March, Eric Trump and Donald Trump Jr., the president’s…
Couple’s Sustainable Side Hustle Earns Over $3M a Year Now
For Lisa Schulner-Fine and Michael Fine, the journey to business ownership began more than a decade ago in New York…
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Foot Locker teams with Flau’jae Johnson in Gen Z marketing push
Gen Z is taking their sneakers out of the box.For some sneakerheads, kicks are collectors items, and the value drops as soon as they touch the ground. But Foot Locker’s latest campaign is rooted in the knowledge that for some Gen Zers, sneakers are most valuable as part of an…
How to Avoid the Perils of Short-Term Thinking For Long-Term Success
At my company, Jotform, our intern program is serious business.When a new class of interns signs on to work with us, their first week is spent in training, getting them up to speed on who we are, what we do and how we do it. Then, we team them up…
Why Paychecks Aren’t Enough Anymore — And What Your Team Really Wants Instead
I've had countless conversations with colleagues, friends and fellow leaders about the main driver of their employees' satisfaction. Over and over, they essentially talk about "the paycheck."No doubt, everyone would agree that solid compensation is non-negotiable. Still, for me, employees these days are increasingly seeking personalized, holistic benefits packages that…
What Trump’s Tariffs Mean for Tech—and You
Katie Drummond: Very exciting promise by Howard Lutnick. I can't wait to talk about whether any of that is actually possible.Michael Calore: Certainly not in the short term.Lauren Goode: Was this the same moment where he talked about the army of millions using tiny screws?Katie Drummond: Oh, yes. The teeny…
Agencies are quietly backing away from DEI initiatives
As the Trump administration continues to target DEI efforts across the country, at least two major advertising holding companies have quietly dialed back some of their DEI pledges.In recent months, both WPP and IPG have removed language on their websites emphasizing diversity, according to website captures from the Wayback Machine…
Here’s What It Takes to Make the Leap From Founder to CEO
Behind every successful business is a founder who saw an opportunity and had the right skills to execute their vision. Before they know it, they're building a team, increasing their revenue and expanding their empire. The problem is that over half of all businesses fail in the first five years.…
New Jersey Sues Discord for Allegedly Failing to Protect Children
Discord is facing a new lawsuit from the state of New Jersey, which claims that the chat app is engaged in “deceptive and unconscionable business practices” that put its younger users in danger.The lawsuit, filed on Thursday, comes after a multiyear investigation by the New Jersey Office of Attorney General.…
Stop Trying to Be the Next Unicorn — and Start Doing This
Entrepreneurship today is suffering from an inflated expectation problem. While social media is flooded with content about disruptive startups, billion-dollar valuations and pitches for the next unicorn, fewer people are actually starting real, sustainable businesses. The fantasy has overtaken the fundamentals.The modern entrepreneur is often trapped not by a lack…
Advertisers are still knocking on Netflix’s door, co-CEO says
Global economic turbulence has thrown advertisers a curveball, and there are widespread expectations of a spending slowdown on the horizon. But not at Netflix—yet.“We aren’t currently seeing any signs of softness from our direct interactions with buyers,” co-CEO Greg Peters told investors Thursday during the company’s quarterly earnings call. “Actually,…
Avoid Getting Left Behind in a Market That’s Always Changing
Trends these days can spell the difference between a thriving enterprise and a stagnant operation. Leaders often get caught up in deciding whether to embrace emerging developments or just watch from the sidelines.I believe that when approached with strategic intent, jumping into these shifts becomes less of a gamble and…
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Meet The AI Agent With Multiple Personalities
In the coming years, agents are widely expected to take over more and more chores…
I Didn’t Realize The Money Advice My Parents Taught Me Was Sabotaging Me — Until I Started a Business
When I started my first business, I had everything going for me. To be sure,…
Google’s ad-tech business is an illegal monopoly, judge rules
Google’s days of playing Monopoly could be coming to an end.On Thursday, a federal judge…
15 DIY SEO Strategies That Boosted My Startup’s Visibility
As a solo founder bootstrapping PitchBob.io, an AI-powered platform that helps early-stage entrepreneurs structure their…
AI Bans in the Workplace Aren’t Effective — Do This Instead
Your employees aren't waiting for permission to use AI. Across industries, AI is already embedded…