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How Women-Owned Businesses Can Set Themselves Apart From the Competition By Taking This One Simple Step
Running a business is a huge undertaking, especially if you are a woman entrepreneur. Despite progress in gender equality among most sectors of society, women-owned businesses still face unique challenges in the marketplace.A 2023 Bank of America survey found that 31% of women business owners said they have had difficulty accessing capital, while 31% felt they do not have the…
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Google exec claimed company’s ‘goal’ was ‘to crush other networks’
At an antitrust trial, it’s probably not great when there’s evidence shown in court of company executives talking about crushing the competition.On the third day of the United States vs. Google, though, lawyers for the…
How to Use Webinars to Boost Credibility and Your Bottom Line
Webinars have become a popular presentation tool for many businesses. They allow a company to educate clients and promote products or services to an online audience. However, some businesses do not use webinars to their…
5 Ways Leaders Can Encourage Employees to Be Themselves
Competition for top talent is a priority for CEOs everywhere. The news is filled with various approaches companies take to attract and retain the best employees, but I believe it comes down to culture. Increasingly,…
Elon Musk Has Backed Himself Into a Corner in Brazil
Less than two years after taking over Twitter, now X, Elon Musk has managed to lose the company access to its third largest market and reportedly more than 40 million users. And despite his bravado…
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Inside CAA’s media and entertainment partnerships department
When it comes to pop culture, CAA sometimes finds itself at the center of it. Charli XCX, who was the…
What Your Clients Aren’t Telling You — and How to Address Their Unspoken Concerns
I recently completed an expensive integrative health and wellness coaching protocol. While the quality of care was outstanding, it became…
The Three Blind Spots Preventing You From Growth
In an effort to expand a business, it's easy to miss the less obvious elements that can hold things down.…
Customers Are Changing – Is Your Business Ready?
In the fast-paced world of beauty, Glamnetic transformed a simple idea — better eyelash extensions — into a $50 million…
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A Q&A with the head of Hartbeat’s marketing
Hartbeat, the entertainment company created by comedian Kevin Hart, may be in the business of comedy, but representation is one thing it doesn’t take lightly.“We are diverse by design. We are a Black-owned company,” Janina Lundy, global head of marketing and brand strategy at Hartbeat, told Marketing Brew. “We have…
Want to Scale? Streamline Your Decision-Making
Scaling a business requires agility, and one of the most critical components of that agility is a streamlined decision-making process.Through my years of experience working with thousands of business leaders and CEOs, I've found that many struggle to take even a three-month vacation without fearing their company won't survive without…
The Internet Archive Loses Its Appeal of a Major Copyright Case
The Internet Archive has lost a major legal battle—in a decision that could have a significant impact on the future of internet history. Today, the US Court of Appeals for the Second Circuit ruled against the long-running digital archive, upholding an earlier ruling in Hachette v. Internet Archive that found…
She Took Her Creative Side Hustle From Nothing to Over $30M
This Side Hustle Spotlight Q&A features Melinda Spigel, the designer and founder behind the jewelry brand Melinda Maria. Nearly two decades ago, Spigel was hand-beading pieces at her local Starbucks and competing on game shows for seed money. Now, her side hustle turned full-time business sees multimillion-dollar sales each year,…
When it comes to podcast audiences, quality trumps quantity
Big media companies are paying big bucks for big podcasts. But what, exactly, makes shows like The Joe Rogan Experience, Call Her Daddy, and New Heights worth millions of dollars?It could be the quality, not just the size, of the podcast audience that justifies the high price tags for companies…
How to Make Sure Your Business Is Prepared For Any Disaster
In today's modern world, the rules of the game are changing faster than ever. The risks that businesses face are no longer just financial or operational — they've become a tangled web of uncertainties driven by tech breakthroughs, new regulations and unpredictable global events. If you're leading a business today,…
How to Enhance Collaboration and Communication With Workflow Automation
Effective collaboration and communication is essential for any organization. Poor communication can lead to misunderstandings, errors, duplicated efforts and lack of clarity on a project's status. This often leads to infighting between company departments that become frustrated with one another. Companies that fail to form a collaborative and transparent environment…
Why It’s So Hard to Fully Block X in Brazil
The social network X has been largely inaccessible in Brazil since Saturday, after the country's Supreme Court ordered all mobile and internet service providers to block the platform. The court order followed a months-long dispute between Judge Alexandre de Moraes and X CEO Elon Musk over the company's misinformation, hate…
How to Start a Business, Even When You’re Afraid: Gary Vee
Starting a business can be risky, especially because half of them fail within the first five years.But Gary Vaynerchuk, CEO of VaynerMedia, a global company with over 1,200 employees, says that waiting to begin can be worse than failing. Vaynerchuk is a serial entrepreneur worth over $200 million who recently…
How Smokey Bear comes to life online
Contrary to the song popularized in the ’50s, the character known for letting you know that only you can prevent wildfires is “Smokey Bear,” not “Smokey the Bear.”“There’s no ‘the,’” Michael Bellavia, CEO of marketing and communications agency HelpGood, told Marketing Brew. “That will make the Forest Service go nutty.”For…
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Start and Grow a Business: Salt & Straw Enters New York City
In 1996, Kim Malek, CEO and co-founder with her cousin Tyler Malek of craft ice…
This Could Be the Start of Amazon’s Next Robot Revolution
In 2012, Amazon quietly acquired a robotics startup called Kiva Systems, a move that dramatically…
Why European soccer clubs are expanding into Manhattan
Manhattan’s Sixth Avenue, home to iconic institutions like Radio City Music Hall and NBC Studios,…
The 3 Biggest Hiring Mistakes Leaders Make
I recall interviewing someone for a position at Square years ago when I was an…
Don’t Wait to Fire That Toxic Client — It’s Vital For Your Business Health
I'm someone who either goes all in or not at all, whether in business or…