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Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting several new capabilities within AI Max, its creative and targeting tool suite that first debuted about a year ago.AI Max is Google’s “fastest-growing AI search product,” Brendon Kraham, VP of search and commerce global ads solutions, told reporters during a…
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A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active relationship with the NFL. But the home improvement retailer has never taken a shot at…
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified humans a way to purchase concert tickets—would first roll out on Bruno Mars’ world tour…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background. It looks so serene, so relaxing. How could you not want to go there?That’s not…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on insider trading. One of the candidates, Mark Moran, a former investment banker and contestant on…
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AI Tools Are Helping Mediocre North Korean Hackers Steal Millions
The advent of AI hacking tools has raised fears of a near future in which anyone can use automated tools…
Polymarket and Kalshi are turning TV programming into one big casino
When entertainment enthusiasts tune into TV and movie awards shows, there’s no way to tell who might take home the…
The Online Fiction Boom Reimagining China’s History
If you could travel back in time, what year would you choose? What would you change about history? For a…
How Grant & Ash are rewriting the rules of creator brand safety
If you don’t know Grant & Ash, they have a song for you.Since 2022, creators Grant Gibbs and Ashley Gill,…
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At ‘AI Coachella,’ Stanford Students Line Up to Learn From Silicon Valley Royalty
As thousands of influencers descended on southern California earlier this month for the annual Coachella Music Festival, a very Silicon Valley program dubbed “AI Coachella” was taking shape a few hundred miles north in Palo Alto. The class, CS 153, is one of Stanford’s buzziest offerings this semester, and like…
How marketers are making experiences worth clipping
You might not watch an entire 72-hour live stream. But you might watch clips of it.That’s something TBWAChiatDay Chicago’s Skittles team understood when planning a content strategy around a recent effort involving the “Skittles Gaming Flute,” a branded flute video game controller. The candy brand sent the controller to gamers…
5 AI Models Tried to Scam Me. Some of Them Were Scary Good
I recently witnessed how scary-good artificial intelligence is getting at the human side of computer hacking, when the following message popped up on my laptop screen:Hi Will,I’ve been following your AI Lab newsletter and really appreciate your insights on open-source AI and agent-based learning—especially your recent piece on emergent behaviors…
Ad spend on YouTube, Google Search, Amazon Sponsored Products is growing: report
Meta’s push into vertical video continues to seem like it’s paying off. Reels now account for a third of all Instagram ad impressions, although the push has driven down pricing growth on the platform, according to a new report from the marketing agency Tinuiti.Across Facebook, Instagram, YouTube, Google Search, and…
AI Drafting My Stories? Over My Dead Body
Sportswriting legend Red Smith once said that writing a column is easy: “All you do is sit down at a typewriter and bleed.” In 2026, though, no blood is required. All you do is sit down at a laptop and have Claude or ChatGPT write the story for you.That seems…
Advertisers are optimistic about Netflix’s dynamic ad options
World Cup season hasn’t started yet, but Netflix is already looking ahead to 2027. The streamer is offering advertisers the option to buy dynamically inserted ads during its broadcast of the Women’s World Cup next summer, the company confirmed to Marketing Brew.Since debuting an ad tier in 2022, Netflix has…
‘Marketing Brew Weekly’ won a Webby!
Last year, my colleagues Jennimai Nguyen, Katie Hicks, and I embarked on a major challenge: hosting a weekly marketing podcast that captured the same ethos and sensibility of our long-running Marketing Brew newsletter.There are plenty of podcasts for listeners to choose from, including in the marketing and media space. But…
Nobody Knows How to File Taxes on Prediction Market Wins
How do you file taxes on prediction market profits? It seems like the type of straightforward question any halfway decent bookkeeper should be able to answer. Right now, though, it’s a conundrum for tax experts across the country. “You have a vacuum of guidance,” says Patrick Camuso, an accountant who…
Inside the making of Peloton’s viral Hudson Williams ad
Jumping on a Peloton for a workout is a great way to get the heart pumping. But you can get the same effect from watching its newest ad campaign.The brand’s latest ad, which dropped last Tuesday, a continuation of its “Let Yourself Go” marketing platform, stars Heated Rivalry actor Hudson…
With One Million Displaced, Lebanon Turns to Digital Wallets for Aid
Since March, Israeli attacks on Beirut and the occupation of southern Lebanon have displaced over 1 million people. Families are sheltering with relatives, renting if they can, or sleeping in cars and out in the open, placing immense strain on already fragile infrastructure. Over 130,000 people have also crossed into…
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Axe asks soccer fans to go out on a limb for World Cup tickets
What would you do for a pair of World Cup tickets? Put on a ridiculous…
“Uncanny Valley”: OpenAI and Musk Fight Again; DOJ Mishandles Voter Data; Artemis II Comes Home
This week, our hosts discuss why OpenAI and Elon Musk’s legal feud is heating up…
How Gen Alpha is changing the in-store experience
For years, malls have been on the verge of death. Could online fatigue change that?Older…
AI Agents Are Coming for Your Dating Life
On a Monday afternoon in March, I watched a pixel-art avatar prowl the corridors of…
What’s up with those Museum of Sex bus ads?
If you’ve walked down any street in New York City recently, chances are high that…