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Why Coca-Cola made March Madness a moment for BodyArmor
Powerade has been a sponsor of the NCAA for nearly every year since 2010. This year, though, that sponsorship, including the designation as the official sports drink of March Madness, is going to a sister brand instead.It’s a unique year in the world of sports, with both the Olympics and Paralympics and the World Cup, and as a result, some…
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An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
If your TikTok feed isn’t inundated with videos of Rob Rausch from the Traitors finale last month, there will soon be another place to see America’s favorite snake-catching overalls-wearer.Beginning this summer, Peacock is rolling out…
A Former Top Trump Official Is Going After Prediction Markets
Mick Mulvaney wants to be clear: He really likes gambling. “You're talking to the only former member of Congress who's won a poker tournament in Las Vegas,” he tells WIRED. When he was representing South…
In a tougher market, the auto industry may need to change EV marketing messages
Actors Timothée Chalamet and Larsen Thompson are stranded on the side of a highway with a broken-down motorcycle in EV startup Lucid’s 2025 “Driven” ad campaign.They sneak into a nearby warehouse and abscond with Lucid’s…
Apple Blocks US Users From Downloading ByteDance’s Chinese Apps
“Pursuant to the Protecting Americans from Foreign Adversary Controlled Applications Act, apps developed by ByteDance Ltd. and its subsidiaries—including TikTok, CapCut, Lemon8, and others—will no longer be available for download or updates on the App…
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ByteDance’s AI Ambitions Are Being Hampered by Compute Restraints and Copyright Concerns
Move over Sora 2, there’s a hot new AI video model in town.In early February, ByteDance unveiled Seedance 2.0, a…
How marketers are using AI beyond buzzwords
It’s no secret that brands have grown their investment in AI and are now experimenting with agentic use cases. At…
OpenAI Had Banned Military Use. The Pentagon Tested Its Models Through Microsoft Anyway
OpenAI CEO Sam Altman is still in the hot seat this week after his company signed a deal with the…
Why a pet food company went all-in on the Olympics and Paralympics
Athletes are known for being meticulous about their health, whether that’s counting calories, tracking macros, or skipping spirits. Some are…
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What AI Models for War Actually Look Like
Anthropic might have misgivings about giving the US military unfettered access to its AI models, but some startups are building advanced AI specifically for military applications.Smack Technologies, which announced a $32 million funding round this week, is developing models that it says will soon surpass Claude’s capabilities when it comes…
How the NHL plans keep Olympic fans hooked through the Stanley Cup
It’s been one heck of a year for hockey fandom. Whether it’s longtime NHL fans, anyone glued to games during Team USA’s dual gold medal run during the Olympics, or Heated Rivalry die-hards, the sport seems to have suddenly become part of everyone’s daily conversations.The NHL wants to seize the…
Wall Street Has AI Psychosis
Before last week the name Alap Shah didn’t ring a bell for many people. The 45-year-old financial analyst and tech entrepreneur had spent the past two decades working in relative obscurity. Then last weekend he coauthored a blog with the research firm Citrini titled “The 2028 Global Intelligence Crisis.” It…
NPR’s new brand campaign wants you to ask questions
Everyone has questions. Few get to spend their days seeking answers.That’s where National Public Radio comes in: The nonprofit news organization has answers people want.At least, that’s the conceit for NPR’s new brand campaign, “For your right to be curious,” by Mischief @ No Fixed Address. In the campaign, NPR’s…
Is ‘Bridgerton’ set to become the next ‘Stranger Things’?
This social season’s most swoon-worthy pairing? My dear reader, it simply must be Bridgerton and its roster of brand collaborations.Late last month, the hit Netflix and Shondaland-produced show dropped the second half of Season 4’s episodes, finishing the tale of Benedict Bridgerton’s journey to finding love with housemaid-turned-Cinderella Sophie Baek.…
Trump Imposes New Tariffs to Sidestep Supreme Court Ruling
President Trump is adding a new 10 percent tariff on nearly all imports to the United States, following a Supreme Court ruling that overturned most of the levies imposed by the US government last year.In an executive order signed Friday evening, Trump outlined a few exceptions, including imports of critical…
Can humans and robots coexist in harmony? TD Bank thinks so
Sometimes 2026 feels like a dystopian nightmare. When tech leaders make remarks comparing the energy it takes to “train” a human compared to LLMs and Amazon reportedly has plans to use robots over 600,000 human hires, it’s hard not to feel like that nightmare is a reality.But the reality isn’t…
Why Sierra the Supercomputer Had to Die
Supercomputers can be measured in several ways, but the vital statistic is their ability to perform floating-point operations per second, or flops. Flopping as fast as possible is what makes you successful. At her peak, Sierra could hit 94.64 petaflops—94.64 quadrillion floating-point operations—per second. El Capitan, at 1.809 exaflops, is…
Coworking with Amanda Bailey
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Amanda Bailey is chief client officer of VML. She’s also worked at IN Marketing and Saatchi & Saatchi X.How would you describe your job to someone who doesn’t work in marketing?…
Kalshi Suspended a California Politician and a YouTuber for Insider Trading
A former candidate in the 2026 race for governor of California and a popular YouTuber have been kicked off Kalshi’s platform for alleged violations related to insider trading, the popular prediction market revealed Wednesday.In a blog post detailing the cases, Kalshi’s head of enforcement, Robert DeNault, noted that the company’s…
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How Good Good Golf is carving out its place in golf history
For much of its recent history, golf has had a reputation for being somewhat of…
AI Safety Meets the War Machine
When Anthropic last year became the first major AI company cleared by the US government…
David Protein isn’t afraid to defy category norms
Affiliate marketing has grown up. The new report from impact.com breaks down the five pillars…
Say Goodbye to the Undersea Cable That Made the Global Internet Possible
Sharks are innocent. Or at least they’re not eating the internet. As a family of…
Paramount set to acquire WBD after Netflix pulls out
That’s all, folks?It appears that Paramount Skydance is poised to acquire Warner Bros. Discovery, a…