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Coworking with Christy Roach
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Christy Roach is CMO of AirOps, a platform designed to help brands create marketing content using generative AI. Before joining AirOps, she was CMO at AssemblyAI, and she has also worked in marketing roles at companies including Airtable, Envoy, and Asana.How…
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The Chinese App That Puts Instagram to Shame
I'm writing to you from Dali, a city in China’s Yunnan province nicknamed “Dalifornia” because of its reputation as a haven for burned-out tech workers, artists, and wanderers looking to disappear for a while.I couldn’t…
How do holding companies decide which agency brands to sunset?
Madison Avenue continues to contract.As of last month, two more agency brands are gone after 180 and adam&eveDDB NY were subsumed by Lola USA, a new division of the Lola agency brand, as Omnicom continues…
The Real Losers of the Musk v. Altman Trial
Attorneys delivered closing arguments in the Musk v. Altman trial on Thursday in a final attempt to convince a judge and jury that their respective clients, Elon Musk and Sam Altman, are the most well-intentioned,…
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
It seems like YouTube’s gargantuan ads business may never stop getting bigger. And its subscription video business is doing just fine, too: Subscription revenue makes up a third of YouTube’s total revenue, CEO Neal Mohan…
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A Kid With a Fake Mustache Tricked an Online Age-Verification Tool
Meta is beefing up its age-verification mechanisms with an AI system that analyzes images and videos on Instagram and Facebook…
Coworking with Charlie Tetrick
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Charlie…
Google DeepMind Workers Vote to Unionize Over Military AI Deals
Employees at Google DeepMind in London have voted to unionize as part of a bid to block the AI lab…
YouTube puts creators of all sorts first at this year’s Brandcast
Call it a three-peat.For the third year in a row, Nielsen dubbed YouTube the No. 1 TV streamer in watch…
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Activists Are Taking On Elon Musk’s SpaceX IPO
Elon Musk’s SpaceX is facing protests against its expected initial public offering from some of the same advocacy groups that helped erase $600 billion from Tesla’s market cap early last year.SpaceX’s IPO is poised to be the largest ever, raising tens of billions of dollars for the Musk-founded company and…
With a new CEO at the helm, Disney maintains its splashy upfront strategy
Upfronts week can be something of a slog. On Tuesday evening at the Javits Center, the Walt Disney Company did its best to get advertisers singing instead of slumping in their seats.Sports was a hyper-present topic throughout the presentation—not unexpected for the company that owns ESPN and the rights to…
How to Disable Google’s Gemini in Chrome
If you use Google's Chrome browser for desktop, there's probably a Gemini Nano AI model running on your computer right now and taking up about 4 GB of space. That's not necessarily a bad thing, but if you didn't know about it and don't want it, there's a way to…
OpenAI is looking to grow its international marketing exec lineup
OpenAI has plans to beef up its roster of marketing execs.The company is looking to hire creative and partnerships leaders in Latin America and Europe and is expanding marketing hires in Asia, according to listings on the company’s careers page. The listings, which signal an effort to brand-build and find…
ChatGPT Has ‘Goblin’ Mania in the US. In China It Will ‘Catch You Steadily’
Are you even online in 2026 if you haven’t experienced the verbal tics of ChatGPT? It loves goblins, em dashes, and “it’s not A; it’s B” sentence constructions. But what you might not know is that the chatbot also has plenty of strange phrases it loves to say in Chinese,…
At upfronts, NBCUniversal’s legacy is the message
At NBCUniversal, age isn’t just a number.The media giant, which is celebrating 100 years this year, kicked off upfronts week at Radio City Music Hall Monday morning by emphasizing that getting older is its biggest strength in an ever-competitive television and streaming marketplace.“Our legacy is our greatest competitive advantage,” Mark…
Elon Musk’s Last-Ditch Effort to Control OpenAI: Recruit Sam Altman to Tesla
A few months before Elon Musk left OpenAI’s board of directors in February 2018, he tried to recruit Sam Altman to join a “world-class AI lab” within Tesla. Musk went as far as offering the OpenAI CEO a Tesla board seat, according to emails and testimony presented in federal court…
How jewelry brand Gorjana found its place in sports
It’s a big weekend for jewelry brand Gorjana. Mothers and daughters are a major part of its audience, and with Mother’s Day coming up Sunday, the company is in the midst of a marketing push.The campaign highlights Gorjana’s recent move into athlete partnerships, with Portland Thorns FC forward Reilyn Turner…
Using AI for Just 10 Minutes Might Make You Lazy and Dumb, Study Shows
Using AI chatbots for even just 10 minutes may have a shockingly negative impact on people’s ability to think and problem-solve, according to a new study from researchers at Carnegie Mellon, MIT, Oxford, and UCLA.Researchers tasked people with solving various problems, including simple fractions and reading comprehension, through an online…
How the WNBA brought on blue-chip sponsors amid CBA negotiation uncertainty
The WNBA’s 28th season in 2024 was a break-out one, marking the pro debut of several bona fide superstars as fans and sponsors rushed the league.The 29th season in 2025, though, was even bigger. There was more record-breaking viewership and further sponsorship changes, with brands signing bigger deals with longer…
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How IAB Sweden expelled Meta—and why it might not happen in other chapters anytime soon
Meta is officially no longer part of IAB Sweden. After the organization expelled the company…
UAE to Exit OPEC After Nearly 60 Years
The United Arab Emirates has announced it will leave OPEC and OPEC+ effective May 1,…
How meat-snack marketers are meeting the moment
Give Grogu a meat jerky snack, and you get a meat-cute for the ages.In a…
US Special Forces Soldier Arrested for Polymarket Bets on Maduro Raid
The Department of Justice announced Thursday that it arrested Gannon Ken Van Dyke, an enlisted…
How the Portland Fire marketed a basketball team with no players
How do you market a sports team without any players?It’s an age-old question for expansion…