Marketing

YouTube scraps some creator ad controls, builds out livestream ad capabilities

Marketing 3 Min Read

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,

Wake up with our popular morning roundup of the day's top military and defense stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
- Advertisement -
Ad imageAd image

More Stories

Marketing 3 Min Read

Maryland passes pair of strong privacy bills

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Wu Tang Clan ain’t nothing to mess with. And when it comes to online privacy, neither is

Marketing 2 Min Read

The real WrestleMania winner? Peacock

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Cody Rhodes held his newly won WWE Universal Championship belt in his hands and fell to his

Marketing 5 Min Read

Muscle Milk’s pitch to the masses

Protein shakes are stereotypically found in the hands and ’grams of gym and fitness influencers. Muscle Milk is out to put an end to that.The PepsiCo brand has been using the tagline “Own Your Strength” for years and primarily targeting people with “intense weight-lifting regimens,” according to Marissa Pines, senior

Marketing 5 Min Read

Inside Citi’s big bet on Paralympic athletes

You probably won’t see a Citi Bike used to win any cycling championships, but Citi’s going to the 2024 Olympics in Paris, anyway.More specifically, the Paralympics: Citi sponsored Team USA in the 2012, 2014, and 2016 Olympics and Paralympics, after which the banking company pivoted away from the official sponsorship

Marketing 4 Min Read

NBCU nets $1.2 billion in Paris 2024 Olympics ad sales

NBCUniversal is sold out of ad inventory for the opening and closing ceremonies of the 2024 Paris Olympics on both digital and linear platforms, according to Dan Lovinger, NBCU’s president of Olympic and Paralympic partnerships.With just over 100 days to go until the Summer Games, NBCU has so far netted

Marketing 6 Min Read

Beauty brand Merit went viral twice. It’s not counting on a third time

In some ways, beauty brand Merit delivered the Gossip Girl revival that HBO didn’t.A recent “get ready with me” video featuring actress Kelly Rutherford—known for playing Lily van der Woodsen on the mid-aughts CW show—is now Merit’s most-watched, most-liked TikTok video to date, with over 9 million views and more

Marketing 3 Min Read

Coworking with Naomi Troni

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,

Marketing 5 Min Read

Why Adidas is betting on Hailey Van Lith and women’s college basketball

Nike has Jordan, but Adidas has Hailey Van Lith.College basketball has been on fire—especially in recent weeks, and especially on the women’s side. This year’s Elite Eight matchup between Van Lith and LSU and Caitlin Clark and the University of Iowa was the most-watched college basketball game ever on ESPN,

Marketing 3 Min Read

Cricket Wireless creates ‘chair phone’ for WrestleMania ad campaign

Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Every year, WWE fans around the world make a pilgrimage to WrestleMania, where its host city, brimming

Marketing 7 Min Read

In New York, cannabis is legal—but obstacles remain for marketers

New York City is a city of many aromas. Pizza. Garbage. Urine. And, in increasing frequency, an odor whose source has been more traditionally found in college dorms: marijuana smoke.Storefronts selling cannabis products in the city have become nearly as ubiquitous as bodegas and pizza joints since the state legalized

Most Popular

Creative Ways Startups Can Earn Funding in Tough Economic Times

In a declining economy, startups face an uphill battle when it comes to securing funding.

I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think

With all of the recent news about artificial intelligence (AI), it got me thinking about

Ideas To Transform You From Good To Better To Best

A while back, I took a couple of my grandchildren on a tour of the

5 Crucial Challenges Startups Must Overcome

Startups face numerous challenges on their journey to success, and failing to overcome any one