Marketing

Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 3 Min Read

128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox

Turns out people will tune into the Super Bowl even if it’s a blowout.Sunday’s game on Fox between the Philadelphia Eagles and Kansas City Chiefs saw an estimated 127.7 million viewers across linear and streaming, according to Nielsen, making it not only the largest big-game audience in TV history but

Marketing 7 Min Read

How brands activated online around this year’s Super Bowl

Little screen continued to be just as important as big screen this year for brand Super Bowl activations.While there didn’t appear to be a singular social moment that compared to Oreo’s “dunk in the dark” tweet, there were certain trends and themes that emerged in how brands activated online around

Marketing 7 Min Read

On Super Bowl Sunday, ads for junk food and dessert bump up against weight-loss drugs

The crack and fizz of a freshly opened bottle of Mountain Dew. Matthew McConaughey wielding a fried chicken wing like a baton. Reese’s Peanut Butter Cups, so decadent and oozing with chocolate that they’re driving people to risk self-immolation at the foot of a volcano.This year’s Super Bowl Sunday was

Marketing 8 Min Read

How Hellmann’s brought Harry and Sally back together

It only took 36 years—36 years and one mayo ad—for Harry to reunite with Sally.Decades after Nora Ephron’s beloved rom-com When Harry Met Sally was released, condiment brand Hellmann’s brought Meg Ryan and Billy Crystal together again for its 2025 Super Bowl ad. The 30-second spot, called “When Sally Met

Marketing 5 Min Read

Why Mercedes-Benz is skipping the Super Bowl broadcast for social

There won’t be many drives in Super Bowl 59. No, not on-field drives. We’re talking auto advertisers.In this year’s Super Bowl, only Ram and Jeep, both Stellantis-owned brands, have confirmed ad buys, and the number of car ads in the Super Bowl has dropped off in recent years.Mercedes-Benz is one

Marketing 4 Min Read

All things AI with Alexia Adana

Alexia Adana is a visual artist and creative director who serves as VP, director of creative technology at Edelman. She’s joining Marketing Brew next week at our event, Tactical Martech: The Future of AI, Attribution, and Privacy.Ahead of the event, we had Adana tell us a little bit about how

Marketing 8 Min Read

From new products to intentional mistakes, marketers are taking Super Bowl teasers to a new level

In November, actor Walton Goggins of The Righteous Gemstones and Fallout fame got into the eyewear game. Alongside a formal press release, Goggins released five futuristic ski goggle–style glasses in bold colors with names like Cumulonimbus and Limoncello. They retail for $150 a pair.The shades—called Walton Goggins Goggle Glasses and

Marketing 6 Min Read

Inside PepsiCo’s Super Bowl marketing playbook

Watching several hours of football in one sitting is thirsty work. Maybe that’s why Super Bowl viewers are nearly guaranteed to see at least one soda ad in the game every year.In recent years, though, the Super Bowl landscape has looked a little different for carbonated beverages. In 2023, Apple

Marketing 5 Min Read

Pringles calls in famous moustaches for a celeb-forward Super Bowl spot

Celebrities are no stranger to the Super Bowl ad stage. This year, Pringles is bringing some famous moustaches in pop culture to the forefront.The stackable chip brand, helmed by its moustachioed mascot, Mr. P, is making its eighth appearance in the Big Game, and this time, he’ll be alongside celebrities

Marketing 5 Min Read

How Doritos ceded Super Bowl control to its fans—again

Why create your own Super Bowl ad when you can have your fans do it for you?For its 25th appearance in the big game, Doritos revived its Crash the Super Bowl contest, challenging fans to create their own 30-second ads to represent the brand on the big stage. The contest

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