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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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Modelo’s TV ad spend lends new meaning to the term ‘beer money’
It takes a big budget to be the most popular beer brand in the country.Modelo Especial, the No. 1 beer brand in America, is also the category’s biggest TV advertiser, according to ad spend data from measurement firm iSpot provided to Marketing Brew.The imported Mexican beer, which dethroned Bud Light…
Meet the artist behind those viral paintings of your favorite foods
Vincent Van Gogh had his stars, Claude Monet had his lilies, and Noah Verrier has his snacks.Verrier’s still-life oil paintings often center around everyday food and beverage items, like burgers and light beers, and posts of his paintings frequently go viral on platforms like X, Instagram, and Reddit. In recent…
Google is leaving the fate of cookies up to users. What now?
In early 2021, Apple upended the mobile app ecosystem with a simple prompt: would users allow an app to track their mobile behavior across apps and websites or not? Called App-Tracking Transparency (ATT), the feature allows users to, with the tap of a button, request to not be tracked, a…
What advertisers need to know about the 2024 Paris Olympics
Hurry—the world only has a few more days to bone up on water polo and fencing.The 2024 Paris Olympics Opening Ceremony, airing Friday, will kick off two weeks of international competition, and advertisements and brands will be squeezed in between national anthems and slow-motion shots of athletic melodrama.We at Marketing…
Netflix hits 278 million member households amid ad tier growth
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Fresh off its 107 Emmy nominations, Netflix has another big number to brag about.The platform has 278…
Early reports find Google’s Privacy Sandbox isn’t ready for prime time
Now that Google’s Privacy Sandbox initiative is starting to take shape, ad-tech companies have a few notes for the digital giant.So far, there are a few kinks to be worked out, ranging from latency issues to falling prices, according to three recent reports from platforms on both the supply and…
Video spending to grow to $63 billion in 2024, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Advertisers haven’t yet killed the video star. Digital video ad spend is projected to grow 16% to…
Why Topgolf picked puppets, not people, for its latest campaign
Golf announcers aren’t really known for being the loudest or most energetic.That doesn’t quite match the vibe of Topgolf, the high-tech sports entertainment chain that’s been part of the push in recent years to modernize the game of golf and make it less stuffy. So instead of tapping any human…
Inside Prime Video’s consumer products licensing strategy
If you really love a TV show, why wouldn’t you want to deck yourself out in branded clothes, eat limited-edition snacks, and buy collectibles based on your favorite characters?Take Prime Video’s smash-hit TV show Fallout, which debuted earlier this year. Beyond marketing the series to get audiences tuned in, Amazon…
Brands are turning to alternative platforms for Olympic activations
The Olympics is expected to be one of the biggest broadcast events of the summer. But for many younger viewers, they might spend more time watching the competition and the content that surrounds it on social platforms like TikTok than on the TV screen.That means that the organizing committee itself,…
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