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YouTube scraps some creator ad controls, builds out livestream ad capabilities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.YouTube is shuttering certain ad controls for creators in November, the company announced this week.Creators will still be able to choose if they want ads to run before and after a long-form video,…
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Reddit COO Jen Wong on the platform’s pitch to advertisers
Everything is an advertising business, even Reddit. According to the company’s S-1, 98% of its revenue comes from advertisements, and while the company was founded in 2005, it wasn’t until 2018 that it says it “meaningfully” invested in its ads business.It was around that time that Jen Wong joined the…
Roku is bringing even more brands into Roku City
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s been a year since Roku started courting brands for Roku City, and the flirtation is far…
How Frida found organic success through ‘unfiltered’ content
It takes nine months to make a baby—and, evidently, to turn around a baby brand’s social media strategy.Last year, the team at Frida, which sells products for babies and their parents alike, found that the curated, graphic-centric content that was successful on Instagram 10 years ago just wasn’t resonating with…
‘Oppenheimer,’ sports content boost Peacock viewership
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last summer’s smash hit Oppenheimer keeps paying off.The historical drama made more than $970 million at the…
The NBA’s postseason campaign pokes fun at its star players’ modesty
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.In the NBA, superstar players must walk a fine line. It’s OK to project confidence in your…
Meta reported strong ad revenue in Q1, but AI investments worry investors
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Not even Zuck’s swagged-out rebrand could get Meta investors hyped for the future.Despite exceeding expectations and reporting…
Pause ads pay off on streaming, according to research
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pause ads may be the key to upping consumer engagement, according to new research.Around half of streaming…
Advertising exec Laura Correnti was made for this era of women’s sports
This story is the seventh in a series on women leaders in sports and sports marketing. Read the rest of the profiles here and keep reading Marketing Brew for more profiles to come.In 2019, the US Women’s National Team won its fourth FIFA World Cup title, and as the players…
Powerade’s Olympic campaign encourages athletes to press pause
Powerade is vaulting its way into the Paris 2024 Olympics early.More than 100 days before the start of the games, the brand released a new campaign starring Olympic gymnast Simone Biles. The work is the latest iteration of Powerade’s “Pause is Power” brand platform, which debuted in 2022 and was…
iHeartMedia, Deep Blue introduce women’s sports-centric audio platform
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Deep Blue Sports + Entertainment, a firm dedicated to helping brands build women’s sports marketing strategies, is…
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