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Google rolls out new tools to automate even more marketing
Google’s annual product event, Google Marketing Live, is less than a month away, and ahead of the event, it’s debuting…
How Shivon Zilis Operated as Elon Musk’s OpenAI Insider
As the first week of trial in Musk v. Altman comes to a close, one person has emerged as a…
How Dallas’ WNBA team is spreading its sponsorship wings this season
In many pro sports leagues, missing out on the postseason comes with at least one perk: a high draft pick…
A’ja Wilson and Jalen Brunson star in Lowe’s debut basketball campaign
Lowe’s has a long history in sports sponsorships, including almost two decades of prior involvement with Nascar and an active…
Sam Altman’s Orb Company Promoted a Bruno Mars Partnership That Doesn’t Exist
Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified…
Inside Expedia’s partnership with IShowSpeed
Travel marketing is full of aspirational content. A beautiful destination. A happy family. A picture-perfect sunset somewhere in the background.…
US Senate Candidate Caught Insider Trading on Kalshi Says He Did It on Purpose
Kalshi announced Wednesday that it had taken action against three US politicians for violating the prediction market platform’s rules on…
Why so many creators are joining the C-suite
Call it the C(reator) suite.This year alone, T-Mobile made Druski its chief switching officer. Candy company Katjes named Jake Shane…
Meta Is Sued Over Scam Ads on Facebook and Instagram
On Tuesday, the nonprofit Consumer Federation of America filed a lawsuit against Meta, alleging that the way the social networking…
How Adobe is building AI and agentic tools for brands
Ready or not, the age of AI-assisted online shopping is here.Traffic to US retail websites coming from AI spiked 393%…