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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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This Quiet Shift Is Helping Founders Build Fierce Customer Loyalty
Earlier this year, I asked a flight attendant for an extra graham cracker. She came back with three. A small, inexpensive gesture for the airline, but one that stuck with me.A few weeks later, at my local grocery store, I asked where to find Dijon mustard. Instead of pointing, the…
4 Things I Wish I Knew Before Starting My Own Business
No matter how gifted or driven you are, starting a business is hard, taxing work. In 2021, I left my 21-year career in finance and became a success coach, leadership consultant and author. I'd heard the statistic that 90% of all small businesses fail, but I thought starting my business…
How to Handle Bad Press Before It Burns Your Brand
Today's digital landscape — with multiple platforms disseminating information (whether true or not) — can ignite a firestorm of negative press that damages your company's or personal brand. An incident report that doesn't lay out all the facts can find its way into the local and national press and at…
Why Your Business Isn’t Getting Traffic From Google Anymore
Your content is solid. You're ranking on Google. But your traffic? It's not where it should be.What gives? Here's the truth: A major shift has quietly taken over Google, and most businesses aren't prepared for it.Related: This Is What a $300 Million TikTok Strategy Looks Like Join Entrepreneur+ today for…
What to Know Before Investing in a Pre-IPO Company
Late-stage private companies once flew under the radar. Today, they're at the center of investor attention. As companies stay private longer — often reaching $1 billion to $10 billion valuations before ever touching public markets — the opportunities in pre-IPO investing have become not only more visible but also more…
If You’re Using ChatGPT This Way, You’re Doing It Wrong
By now, most marketers have experimented with ChatGPT. You've probably asked it to write a blog outline, draft a few email subject lines or generate some Instagram captions. But if you're still treating it like a vending machine — insert prompt, get content — you're leaving a ton of value…
Founders Are Missing This One Investment — But It Could Be the Most Profitable One You Make
In today's high-stakes business climate, being a founder isn't just ambitious — it's brutal.You're managing more capital, facing fiercer competition, navigating tighter fundraising criteria, and are expected not only to win the initial success sprint but also to continue to complete the marathon at record pace.The truth? Founders today are…
How to Avoid the Perils of Short-Term Thinking For Long-Term Success
At my company, Jotform, our intern program is serious business.When a new class of interns signs on to work with us, their first week is spent in training, getting them up to speed on who we are, what we do and how we do it. Then, we team them up…
Avoid Getting Left Behind in a Market That’s Always Changing
Trends these days can spell the difference between a thriving enterprise and a stagnant operation. Leaders often get caught up in deciding whether to embrace emerging developments or just watch from the sidelines.I believe that when approached with strategic intent, jumping into these shifts becomes less of a gamble and…
15 DIY SEO Strategies That Boosted My Startup’s Visibility
As a solo founder bootstrapping PitchBob.io, an AI-powered platform that helps early-stage entrepreneurs structure their startup ideas, craft compelling pitches and generate documents for accelerators and investors, I quickly realized that building a company without external funding means learning how to do nearly everything yourself — from product development to…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…