Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 8 Min Read

Maximize Your ROI at Live Conferences With These 5 Strategies

Conferences are among the most important marketing avenues for my consultancy, and I'm not alone. The global live event industry (which includes live sports and concerts, corporate events, and conference and exhibitions) surpassed $650 billion last year and is projected to reach $1.2 trillion by 2032.Of course, it's worth mentioning

Growing a Business 1 Min Read

Is There a Mathematical Formula to Successful Networking?

Decades ago, I went to a breakout session at a BNI conference that was called "The Mathematical Formula for Networking Success." Well, as the founder of the organization, I absolutely had to see this presentation to learn the working formula for successful business networking.The speaker began his presentation by writing

Growing a Business 8 Min Read

How to Create a Brand Worth Your Customers’ Loyalty

Storytelling has been an inherent part of human culture since the dawn of time. We both share our stories with the world and take in the stories of others. Either way, stories shape our perspectives and, thus, our shared reality. Furthermore, a compelling story is provocative and emotionally resonant. Frankly,

Growing a Business 1 Min Read

How Google Attracts Top Talent With This Counterintuitive Strategy

Everyone knows the exasperation of unnecessary friction.We've all navigated systems that create maddening ordeals rather than give us simple answers, services, or refunds. We've sat through endless meetings with blabbermouths and ill-defined agendas. We've pulled our hair out over rules, procedures, traditions, and technologies that once made sense, but are

Growing a Business 2 Min Read

How to Avoid the Pitfalls of Collaboration – and When to Skip It

Olympic relay races are the apex of collaboration. If one person falters, it impacts the whole team.When it comes to order, there's no hard-and-fast rule. Some teams put their fastest runner first, but others opt to put them last. According to USC's director of track and field, Caryl Smith Gilbert,

Growing a Business 8 Min Read

How Leaders Can Nurture a Healthier, Happier Workforce

One of my favorite documentary series is Live to 100: Secrets of the Blue Zones with Dan Buettner. I enjoyed it so much, I recommended it to all my friends and colleagues. I love how it helped uncover proven formulas that have been used for centuries for cultivating longer, healthier

Growing a Business 6 Min Read

How to Harness AI for a Competitive Edge in Marketing

Have you ever wondered how your favorite local spots seem to know exactly what you're craving or what book you'd love to read next? This isn't luck — it's the power of artificial intelligence (AI) at work. The digital era has ushered in a revolutionary shift, particularly for small businesses,

Growing a Business 8 Min Read

How to Create a Dynamic, Innovative and Resilient Work Environment

Diversity, Equity and Inclusion (DEI) is crucial for promoting innovation, satisfaction and success. To build a dynamic and resilient work environment, it is important to embrace different points of view and encourage inclusivity because such actions foster a positive culture, improve teamwork and draw in top talent.A change-proof mindset, on

Growing a Business 7 Min Read

How to Become a Sustainable Business in 6 Easy Steps

Why is it essential to create a sustainable business? According to Alibaba's 2023 Sustainability Trends Report, 73% of consumers across 14 markets in Europe, Asia, and the Middle East desire to lead more sustainable lives. The 2023 Global Consumer Insights Pulse Survey suggests that 70% of respondents were willing to

Growing a Business 2 Min Read

Free Webinar | April 25: How to Launch a Business For Creative Minded People

From creative design to the bottom line, entrepreneur and former Disney and Mattel executive Launi King will share everything you need to know to turn your artistic vision into a viable money-making venture.Launi King is an accomplished global creative executive with over 15 years of experience in licensing and entertainment

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