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4 Business Books All Entrepreneurs Should Read
There's no shortage of business books out there, but let's be honest: Not all of them live up to the hype. As an entrepreneur, your time is valuable, and you don't want to waste it on fluffy advice that doesn't stick.Over the years, I've read hundreds of books on entrepreneurship, leadership and strategy. Some offered great ideas but faded from…
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FAST channels continue catching on—and fast
In a bygone era, kids could access children’s educational programming like Mister Rogers’ Neighborhood, Sesame Street, Reading Rainbow, or Arthur through their local PBS affiliate on linear TV. But as kids (and the adults in…
How CRM and Sales Work Together to Drive Small Business Growth
If you have a business, sales automation tools are likely catching your attention. The boom of AI-driven solutions promising to streamline your sales process and boost revenue makes the appeal understandable. But before jumping into…
With a TikTok Ban Looming, Users Flee to Chinese App ‘RedNote’
"Hello everyone, my name is Ryan. I'm a TikTok refugee. The American government is banning TikTok so we are looking for an alternative … We are very sorry to interrupt you here. Hope we don't…
How to Build a Solid Go-to-Market Strategy for 2025
In a 15-year-plus go-to-market (GTM) strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I mentor on. During that time, I…
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Pop culture trends that shaped email marketing in 2024
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How AI is Redefining Content Creation and Search Strategies
A profound transformation has left the SEO landscape completely and irrevocably touched by AI. This technology has an influential hand…
These Are the Top 3 Skills All Leaders Need in 2025
During a recent coffee break with one of my senior managers, the discussion turned to the year ahead: Advances in…
The Investment Market Is More Competitive Than Ever — Here’s How Startups Can Still Secure Funding
The past few years have seemed like a bad TV romance between the U.S. market and the Federal Reserve. There's…
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Coworking with Jeaneen Andrews-Feldman
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Is TikTok Getting Banned? If Yes, Here’s What You Should Do.
A TikTok ban is a scary thought for many of us in the marketing world. I have over 214,000 followers on the platform. It's become an integral part of my business strategy, helping me connect with a younger audience and grow my brand.That said, a potential ban isn't 100% set…
Why Every Entrepreneur Needs a Plan for Inauguration Day
With Election Day in our rearview mirrors and Inauguration Day around the corner, no matter where you sit in the world, I think we can all agree that the showdown between Kamala Harris and Donald Trump, short though it was, ranks up there with one of the most divisive in…
Europe Wanted to Lead the World on EVs. Its Carmakers Can’t Keep Up
With European EV sales and production lagging behind in comparison, a blame game has arisen between car manufacturers and policymakers. “A regulatory framework that ignores customer needs and market realities—and at the same time, is incapable of creating the necessary conditions for alternative technologies—cannot succeed,” a BMW spokesperson said in…
Want to Build a Digital Business? Here’s the Framework You Need to Succeed.
In the age of digital transformation, businesses are reimagining their operations to meet the demands of a tech-driven economy. Entrepreneurs today are not only adapting existing processes but also pioneering entirely digital ventures that operate through integrated technological frameworks. This shift requires a structured approach to design, implement and manage…
HTML Is Actually a Programming Language. Fight Me
To learn any programming language is to learn how to debug it. But a malformed command in Python usually returns an error message that keeps the code from running, not something that fails brilliantly yet monstrously, outpacing its creators’ intentions. With HTML, we are all Doctor Frankenstein.One of my favorite…
Reebok Co-Founder Backs Syntilay’s New AI, 3D-Printed Shoe
In 1958, Joe Foster co-founded Reebok and helped grow the company to be worth $4 billion, he says, before exiting in 1991. (Adidas bought Reebok for $3.8 billion in 2005 before selling it in 2021.)Now the 89-year-old entrepreneur is helping launch a new high-tech shoe brand with slides that are…
2025 won’t be as rosy for US ad spend, analyst predicts
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The advertising industry defied expectations in 2024, but don’t expect 2025 to be as rosy, according to…
What to Expect in Franchising in 2025
From an industry perspective, the past 12 months have largely been positive for franchise development and sales, even as the industry has dealt with a few strategic shifts. Strong consumer demand across several franchising sectors has been particularly robust, especially for business models that align with essential services, technology, and…
The Memecoin Shenanigans Are Just Getting Started
For all the goofiness, memecoin fever has been embraced by some corners of the crypto industry. In search of outsize returns, a small number of hedge funds have invested in memecoins this year. Other investment firms, like Pantera Capital, consider memecoins to be a “Trojan horse” likely to introduce new…
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Raising Capital? How to Build Strategic Investor Partnerships
When I founded my first company, I looked at reports and updates for investors as…
How American Girl got trendy on TikTok
The American Girl brand is, well, all-American. The dolls all come with their own stories,…
Free Webinar | February 26: How to Avoid 3 Costly and Common Marketing Mistakes
Join our webinar with seasoned marketer, business coach, and author Darcy Juarez on Wednesday, February…
How to Evolve From Manager to Mentor and Create a Lasting Impact
Leadership is no longer just about overseeing tasks or meeting short-term goals — it's about…
Meta Now Lets Users Say Gay and Trans People Have ‘Mental Illness’
Meta announced a series of major updates to its content moderation policies today, including ending…