Our Third Place, a networking group, is courting women in media and advertising

Marketing 8 Min Read

Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest in team-building or career development, which can lead to stale,

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Marketing 4 Min Read

Exclusive: Comscore rolls out expanded social reporting and streaming audio measurement

Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network,

Startups 3 Min Read

So Long, GPT-5. Hello, Qwen

On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in Hangzhou, China. As I chatted with engineers, their words were swiftly translated from Mandarin to

Marketing 4 Min Read

Coworking with Michael Daum

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Daum is SVP, CMO at Golden 1 Credit Union, a Sacramento-based financial institution. He’s also

Marketing 15 Min Read

Some of the most popular sports posts of 2025

In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of

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Special Features

Pinterest Users Are Tired of All the AI Slop

For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September,

Goodbye, Upside Down: Marketers are mourning the end of ‘Stranger Things’

As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show,

NBCU plans expanded ad offerings ahead of ‘legendary’ winter sports lineup

While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation,

How Elon Musk Won His No Good, Very Bad Year

What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to

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Marketing 9 Min Read

Simple sampling and being OK with haters: CMOs on 2025’s most overlooked marketing strategies

It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint

Startups 3 Min Read

WIRED Roundup: The 5 Tech and Politics Trends That Shaped 2025

Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating data silos. Another thing that on its surface sounds good: data silos, inefficient, sounds bad, but there's a really good reason to keep a lot of this information separate. You

Marketing 6 Min Read

Zoom looks to reshape its story with its biggest brand campaign yet

The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI,

Marketing 9 Min Read

Chasing trends and AI as a strategy: CMOs on 2025’s most overhyped marketing trends

A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025 comes to a close, we asked CMOs and other top marketers from brands like Chili’s,

Startups 4 Min Read

AMD CEO Lisa Su Says Concerns About an AI Bubble Are Overblown

Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still small compared to the juggernaut that is Nvidia—their market caps are $353 billion and $4.4 trillion, respectively—but Su’s company is gaining steam. Today, when Su took the stage at WIRED’s

Marketing 6 Min Read

Coworking with Keisha Taylor Starr

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha Taylor Starr is CMO of The E.W. Scripps Company and GM of Scripps Networks. She’s also held high-level marketing roles at media companies including Recount Media, Turner Broadcasting, and CNN.How

Startups 4 Min Read

6 Scary Predictions for AI in 2026

When OpenAI declared a “code red” this month to refocus its teams on competing with Google, I couldn’t help but think back to December three years ago when the companies’ roles were reversed. Google was the one blasting the sirens to catch up to OpenAI. What followed the next month,

Marketing 6 Min Read

What happens when the ragebait marketing machine runs its course?

Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look at Oxford University Press’s word of the year. That’s right. It’s “ragebait.”Throughout the year, brands like American Eagle, Skims, e.l.f., Dunkin’, Swatch, and The Ordinary, to name a few, made

Startups 3 Min Read

Terrifying New Photos Emerge From the Jeffrey Epstein Estate

A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and important business leaders to inform his columns” and that Brooks had no contact with Epstein before or after attending the 2011 dinner where the photo was taken.A representative for the

Marketing 2 Min Read

TikTok signs deal to spin off US operations

A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi Chew informed employees on Thursday in a memo that as of next month, the company’s

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OpenAI Rolls Back ChatGPT’s Model Router System for Most Users

OpenAI has quietly reversed a major change to how hundreds of millions of people use

Coworking with Irina Katsnelson

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to

Our favorite (and least favorite) brand collaborations of 2025

Marketing may not be a math-heavy field, but there sure are a lot of Xs.From

Why SpaceX Is Finally Gearing Up to Go Public

SpaceX is planning to raise tens of billions of dollars through an initial public offering

‘Something super bingeable’: why Maybelline released a holiday microdrama

Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is