What is crowdfunding?

Funding 10 Min Read

Often one of the biggest hurdles people face when they want to start a business is a lack of funding.Launching a new business doesn’t come cheap and if you don’t have a goldmine of personal savings to use, getting your head around business loans, grants and investors can be tricky.But what about crowdfunding? This innovative new way of funding a

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Startups 5 Min Read

How to Avoid US-Based Digital Services—and Why You Might Want To

Law enforcement requests for user data from Apple, Google, and Meta mean that these companies can decide whether government authorities have access to your personal information, including location data. This means the companies with the

Marketing 3 Min Read

Google and Roblox partner on ad deal

Google is getting deeper into gaming.The ad giant is partnering with the gaming platform Roblox in a deal that will let advertisers more easily buy Roblox gaming inventory, the companies announced Tuesday ahead of the

Funding 9 Min Read

Start Up Loans scheme explained

Desperate to encourage entrepreneurial activity and for the private sector to solve the ills of the UK economy, the government has backed several alternatives to business loans, including the Start Up Loans scheme, in the

Leadership 7 Min Read

5 Mental Health Challenges That Affect Asian Entrepreneurs

Asian entrepreneurs have come far. A professor of entrepreneurship at the Imperial College Business School, Mike Wright, wrote in 2018 that the future of international markets will likely be shaped, "in no small part," by

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How to Fire Bad Clients the Right Way

Building and running a successful business requires a steady flow of revenue and new customers. This is especially true in

How Women Are Shaping the Future of gamma.

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Coworking with Aman Sareen

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Aman

A no-nonsense SEIS guide for start-ups seeking investment

One of the reasons equity investment for start-ups is more available than ever before is that the government has been

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Growing a Business 7 Min Read

How to Better Support Your Employees’ Well-Being

In today's dynamic business environment, creating a vibrant workplace for your employees involves more than just offering attractive salaries. Companies are becoming aware of the vital connection between employee well-being and key factors like productivity, engagement and retention.By supporting employees in various aspects of their well-being — mental, physical and

Start A Business 7 Min Read

Every Business Needs to Solve a Pain Point — Does Yours?

Every successful business I've launched has had one important thing in common: They've solved a pain point.Back in college, when I was building a website for an on-campus association, I needed a membership system that allowed people to create profiles and browse others. That's how, long before social media became

Marketing 3 Min Read

Creators are seeking greater transparency in brand deals

Turns out, many creators want to be more than just mouthpieces. They want to be marketers.But a recent survey from influencer marketing agency Influencer, which sampled 500 creators primarily from the UK and North America, found that there are plenty of perception gaps that exist between brands and creators, including

Funding 9 Min Read

How to pitch to a Dragon: Deborah Meaden shares 5 quick-fire investment tips

The longest-serving female dragon in the Den, serial investor Deborah Meaden has graced our television screens for over 10 years now, hearing countless investment pitches along the way – and her appetite for investment shows no signs of stopping.An entrepreneur from a young age, Meaden made her fortune in the

Growing a Business 6 Min Read

How to Position Your Financial Firm as an Industry Leader

What if the very thing your firm is doing to build credibility is actually undermining it?Many financial services firms want to be seen as industry leaders. They publish articles, speak at conferences and engage in media interviews — yet their efforts often fail to generate meaningful business results. Why? Because

Leadership 5 Min Read

This Chef Is Betting on the Next Big Thing in Fast-Casual Dining

Michel Falcon didn't always embrace his Peruvian roots. As a kid in Canada, he was embarrassed to bring home-cooked meals to school. "I was the only Peruvian kid," he recalls. "I'd bring arroz con pollo in a Tupperware, and the kid next to me with a ham and cheese sandwich

Start A Business 7 Min Read

E-Commerce Is Getting Tougher — Is Telehealth the Answer?

When my twin brother Eli and I first dove into e-commerce, we saw firsthand how dropshipping created a low-risk path to launching a business. We built and scaled multiple online brands successfully, but we also hit the wall with high competition, shrinking margins and the constant battle for customer retention.The

Marketing 5 Min Read

TV’s biggest adversary—and ally—is social media

The fragmented entertainment industry is only shattering further as social media creators and platforms continue to vie for consumer attention—but piecing those shards together could create a fuller picture.Traditional TV and movies are getting more expensive to make. Consumers are getting tired of spending more money on cable and streaming

Funding 6 Min Read

Can your company’s investors claim EIS relief on a convertible loan?

What are the EIS and SEIS schemes?The Enterprise Investment Scheme (EIS) is one of the most widely-known reliefs for private investors wishing to make a tax-efficient investment in a company. The scheme has been around for several years and gives benefits to the investor such as income tax relief of

Growing a Business 6 Min Read

Why Relying on AI Could Be Your Biggest Business Mistake

As AI transforms the world at an unprecedented pace, it is up to each of us to use our critical thinking powers to be sure we use technology properly.AI tools are a productivity enhancer. When it's time for ideation, entering search strings into an AI platform generates a list of

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The Murdochs Show Us What Not to Do in Succession Planning

Rupert Murdoch created and built a monumental legacy over the course of his lifetime. As

How These Founders Turned a YouTube Side Hustle Into a $75 Million Empire

A few years ago, Collin Castellaw was an art teacher earning just $25,000 a year

Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?

Mirror, mirror, on the wall, is Snow White not the fairest after all?When Disney’s latest

10 steps to structuring your funding pitch

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How to Manage Workplace Stressors with Tough Love

My daughter came home upset one day when she was 16 and started yelling at