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The social marketing trends that took over our feeds in 2025
2025: the year when TikTok was banned for approximately one (1) day in January before countless delays and sales talks left the ultimate fate of the platform up in the air. It was also the year when brands grew more silent on social issues and louder on just about everything else. Meghan Markle became an affiliate influencer. A child influencer…
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Amid marketing’s AI obsession, some consumers are ‘excited for reality’
The current cultural obsession with all things AI may have caused a boomerang effect—a true appreciation for something real.Filmmakers Luke Barnett and Noam Kroll recognized it last month when they rolled out a spec ad…
Here’s What You Should Know About Launching an AI Startup
Julie Bornstein thought it would be a cinch to implement her idea for an AI startup. Her résumé in digital commerce is impeccable: VP of ecommerce at Nordstrom, COO of the startup Stitch Fix, and…
Total global ad revenue grew to $1.14 trillion in 2025: WPP Media
The economy might not be great, but advertising is still growing like gangbusters.Total global ad revenue (excluding political advertising) is projected to increase 8.8% in 2025 to $1.14 trillion and is projected to grow another…
OpenAI, Anthropic, and Block Are Teaming Up to Make AI Agents Play Nice
OpenAI, Anthropic, and Block have cofounded a new open source organization—the Agentic AI Foundation—to promote standards for artificial intelligence agents.The three companies are also transferring ownership of some widely used agentic technologies over to the…
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Netflix buys Warner Bros. Discovery in deal valued at $83 billion
Netflix acquiring one of its foremost entertainment rivals? Stranger things have happened.The largest subscription streaming service in the world is…
Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read…
Ruby Is Not a Serious Programming Language
My little theory is that the concept of “imprinting” in psychology can just as easily be applied to programming: Much…
What’s happening with social media bans?
As talk of social media platform bans mount for various reasons, social media marketers may be wondering where they—or their…
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The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in the corridors of the aerospace industry, in microchip laboratories, and in government offices. For months, an element almost invisible to the world—yttrium—has become the silent center of a new global dispute. Supplies are thinning, prices…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could they name their top movie theater trailer? And no, the in-theater AMC ad starring Nicole Kidman doesn’t count!Outside of the physical cinema itself, where perks of membership or a message about the theater chain may…
Flock Uses Overseas Gig Workers to Build Its Surveillance AI
Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork to train its machine learning algorithms, with training material telling workers how to review and categorize footage including images people and vehicles in the United States, according to material reviewed by 404 Media that was…
Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in 2021 with influencers like Christina Najjar, who is known online as Tinx, and Marianna Hewitt, co-founder of skin-care brand Summer Fridays. But it was Hailey Bieber who really kickstarted Erewhon’s…
Disney’s holiday short is a story of friendship and imagination
A doodle on a Christmas list isn’t a mistake or a smudge but an opportunity for a new friend in Disney’s heartwarming holiday short directed by Taika Waititi.Over the course of the nearly three-minute spot, from adam&eveDDB, a young girl finishes her Christmas list with a doodle and leaves it…
Sam Bankman-Fried Goes on the Offensive
“It’s a PR campaign, obviously,” claims Joshua Naftalis, a former prosecutor, now a partner at law firm Pallas Partners. “It’s a no-stone-left-unturned strategy.”To date, Bankman-Fried has not filed a formal pardon application, a White House spokesperson tells WIRED. “We do not discuss speculation about sensitive issues, such as pardons, on-record,”…
Exclusive: Google and McLaren extend partnership deal
Google is extending its partnership with the McLaren Formula 1 Team, execs from the companies shared exclusively with Marketing Brew.The announcement comes the day before the start of the Las Vegas Grand Prix weekend, where Google will activate with McLaren and the Las Vegas Sphere, according to Nick Drake, global…
WIRED Roundup: Gemini 3 Release, Nvidia Earnings, Epstein Files Fallout
Zoë Schiffer: Yeah, I think that one thing that everyone can agree on is that Nvidia is undoubtedly one of the companies that has gone all in during this AI acceleration moment. For better or worse, about 90 percent of Nvidia's sales, which were once dominated by chips for personal…
Jim Beam is taking its American roots to global fans with sports sponsorships
It’s hard to overstate the role of leagues like the NFL and NBA in American culture, but a few other sports have been giving them a run for their money: Soccer is on the rise, MLB had one of its most exciting postseasons in recent history, and Formula 1 has…
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed on a website made for that very purpose.Bugonia, the latest film from Oscar-nominated director Yorgos Lanthimos, centers on two conspiracy theorists kidnapping a pharmaceutical CEO, and the marketing team decided…
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Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he…
Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied…
A Research Leader Behind ChatGPT’s Mental Health Work Is Leaving OpenAI
An OpenAI safety research leader who helped shape ChatGPT’s responses to users experiencing mental health…