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How to Build Coaching Business That Clients Trust
Let's get real: If you've been on social media lately, you've probably seen everyone and their dog claiming to be a "coach." Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created one big problem: skepticism. And people have every reason to be cautious.If you're…
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Jake Paul’s personal-care brand W is embracing the haters
At a press conference during Fanatics Fest earlier this year, Jake Paul and Mike Tyson took questions from a moderator and crowd of boxing fans to promote their much-anticipated fight on November 15.Paul, the influencer…
How to Create a Brand That Turns Customers Into Diehards
In an age where data-enabled digital marketing has become a science, one would think consumer understanding would be measurable and predictable.But it's not that simple.Take the music industry, for example. From the iPod to Spotify,…
How In-Office Work Fuels Mentorship, Creativity and Career Growth
Post-Covid, the debate over remote versus in-office work has intensified. The allure of working from home is undeniable: no commute, casual attire and more flexibility around scheduling and task management. But I'm convinced that, for…
As Trump Takes a Victory Lap, the Crypto Faithful Kiss the Ring
On the campaign trail, Trump went out of his way to court their favor. In July, speaking to thousands of bitcoiners at a conference in Nashville, Tennessee, Trump duly sang from the bitcoin hymn sheet,…
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He Arrived in the U.S. With $75 and Started a $1.2B Business
In the 1980s, Payam Zamani was growing up in Iran as a member of the Baha'i Faith — a group…
Founder Mode Means Being a Strategic Micromanager — Here’s Why That’s Actually a Good Thing
Founder mode is the latest trend making waves in the business world. While some have voiced their agreement, others claim…
Perplexity Dove Into Real-Time Election Tracking While Other AI Companies Held Back
Perplexity’s Election Information Hub might also blur the line between verified and free-wheeling AI-generated information. While some results come directly…
Basketball and football players have big fan appeal
They don’t call her the GOAT for no reason: Simone Biles is the most popular active athlete, according to the…
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How to Effectively Integrate AI into Your Organizational Strategy
Digital transformation is now an inevitability, focusing on the approach rather than the decision to proceed — and at the heart of this evolution lies artificial intelligence (AI). In today's fast-paced digital landscape, companies are turning to AI as a game-changing asset that fuels growth, enhances efficiency, and sparks innovation.…
Skip the Elevator Pitch — Use This Powerful Tool Instead
There are two ways I can introduce myself.I could give you the LinkedIn version: For the past 15 years, I've been the founding executive director of Babson College's Institute for Social Innovation, which amplifies the mission to educate entrepreneurial leaders to create social and economic value simultaneously. A leader in…
Starting My First Business at 11 Taught Me These 4 Lifelong Business Lessons
When I was 11, I lived with my grandma in Orange County, California. We had basic food and supplies — but not much extra. I wanted stickers for my skateboard binder but couldn't afford them.So, I asked my grandma for sticker paper, and she said yes. She knew I needed…
Less brand safety, more SEO spend in 2025, Forrester predicts
Winter is coming: The air is cooling, the leaves are falling, and the 2025 predictions are rolling in.As a tumultuous 2024 comes to a close, Forrester predicts that 2025 could be slightly more steady for marketers, but that they “shouldn’t get too comfortable.”In a pair of reports detailing its expectations…
I Have Seen Million Dollar Businesses Crumble Because They Didn’t Have a Succession Plan. Take These Steps to Ensure That Doesn’t Happen to You.
Running a family business can be an exciting and rewarding experience, but it can also come with its own set of challenges. Your family's company may have survived the high failure threat that hangs over the average small business, but you're not necessarily safe yet. Only 30% of family-owned companies…
1 in 3 Americans Reject Dream Jobs Over Poor Health Benefits
A new survey has revealed one in three Americans would turn down a dream job if it didn't offer good health insurance options.The poll of 2,000 U.S. adults found three-quarters (73%) consider healthcare options an important factor if they were looking for a new job, and 63% wouldn't be afraid…
What an ‘Airbnbopoly’ Game Says About Silicon Valley’s Standoff With Lina Khan
Four years ago, one of Vice President Kamala Harris’ top donors—the billionaire cofounder of LinkedIn Reid Hoffman—celebrated the IPO of Airbnb, a company he was heavily invested in, by fashioning Monopoly boards where the game’s “jail” space is replaced by “government regulation.”Since Harris became the Democratic presidential nominee, many billionaire…
5 Things No One Tells You About Entrepreneurship
Entrepreneurship is often glamorized as a thrilling, independent journey where success is just a great idea away. However, the reality is much more complex and demanding. Many aspiring entrepreneurs start their journey without understanding the harsh truths that await them. These are not the lessons you typically hear in business…
Coworking with Lara Cohen
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Lara Cohen is SVP of marketing, partnerships, and business development at Linktree. She has also held senior roles at Twitter and at The OutCast Agency.How would you describe your job to…
How to Build a Landing Page That Converts Visitors Into Customers
Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%? Landing pages are responsible for converting visitors into customers, and this is why they are a very important element in the marketing mix.In this article, I…
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How to Avoid the Pitfalls of Overdone Authenticity
Thought leadership is one of the most robust marketing strategies for long-term growth for entrepreneurs.…
The Guy Behind the Fake AI Halloween Parade Listing Says You’ve Got It All Wrong
I appreciate that.We own this mistake.So your name is Nazir Ali, but when you say…
16-Year-Old’s Side Hustle Turned Full Business Earning $3.1M
This Side Hustle Spotlight Q&A features Evangelina Petrakis, 21, a New York-based influencer and founder…
Why bother with celebrity endorsements?
Hulk Hogan, Taylor Swift, Jason Aldean, and Beyoncé all have one thing in common: In…
Big Four Research on Election 2024: Deloitte, PwC, EY, KPMG
The Big Four consulting firms, Deloitte, PricewaterhouseCoopers (PwC), Ernst & Young (EY), and KPMG, collectively…