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Amid a chaotic year, Paramount is scaling its ads business
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With a merger, major executive departures, and layoffs, it’s been a chaotic year for Paramount—but its ads business is still chugging along.At an event on Tuesday in…
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Silk Road Creator Ross Ulbricht Is Waiting for Trump to Keep His Word—and Set Him Free
At sentencing, the judge was also permitted to take under consideration the murder-for-hire allegations, despite them never having been charged at trial. “Until the Supreme Court rules otherwise, relevant but uncharged crimes of this sort…
‘Hire Fast and Fire Faster’ Is Terrible Advice — Here’s What You Should Do Instead
Conventional wisdom is often wrong. An apple a day will not keep the doctor away. (You definitely still need to go to the doctor, no matter how many apples you eat.) You don't need to…
Poppi makes team sponsorship debut with the Los Angeles Lakers
For decades, big soft-drink companies like Coca-Cola and PepsiCo have been dominant sponsors of many of the biggest teams and leagues in the country. As healthier-for-you soda brands like Poppi and Olipop push into the…
NFL QB Jameis Winston Shares Startup Success Game Plan
If there's one word to describe Jameis Winston, it's passionate. Whether firing up his team by eating Ws in a pregame speech, dancing through a postgame celebration while on crutches with a torn ACL, or,…
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The Chinese Queen of Cottagecore Has Suddenly Reappeared After Three Years
After more than 1,200 days of silence, Li Ziqi, arguably the most successful internet influencer from China on YouTube, is…
From Side Gig to 6-Figure Success — How I Built a Thriving Home-Based Business as a Busy Family Man
On a warm July day in 2014, I received a Facebook message from a former classmate. She asked me whether…
Bluesky and Threads find opportunity as users and advertisers flee X
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How to Unify Your Tech Stack in 30 Days — and Save Money
Did you get into business to manage software? Unless you're in tech (like me), you probably didn't. But thanks to…
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These Are the Surprising Benefits of Being an Introvert
We all want to be great leaders — or at least to work for one. The problem is that very few people possess the talents and temperament to excel.So, what does it take to thrive as a leader? Researchers at Gallup discovered that great leaders should have several qualities, such…
Some of Substack’s Biggest Newsletters Rely on AI Writing Tools
Substack does not have an official policy governing the use of AI. One of Substack’s cofounders, Hamish McKenzie, has described the generative AI boom as a sea change that writers will need to confront, regardless of their personal views on the tech: “Whether you’re for or against this development ultimately…
Taskrabbit Side Hustle Earns Over $70k a Month: How to Start
Want to start a side hustle? More than half (54%) of Americans already have one, according to research from MarketWatch, but choosing one out of so many options can be overwhelming.To keep it simple, plenty of side hustlers capitalize on skills they already have: cleaning, furniture assembly, TV mounting and…
Brands are finding engaged, niche audiences on Substack
Before there were social media influencers, there were bloggers. But as more writers and creators create email newsletters about everything from cooking to fashion trends on platforms like Substack, it seems we’re coming full circle.“It’s the biggest new platform that I know of since I don’t even know,” Tiffany Lopinsky,…
How to Build a Lasting Career in the Creator Economy
Is content creation becoming the new 9-to-5? It sure seems that way. We've gone from kids dreaming of becoming astronauts to aspiring YouTubers — and as much as I love life as a full-time internet pro, staying in this game has meant learning to operate like a business. Because here's…
Coworking with Sarah Collinson
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Collinson is CEO of Havas New York. She’s also worked at JOAN Creative, Anomaly, and adam&eveDDB.How would you describe your job to someone who doesn’t work in marketing? Like Mad…
Why The Independent Workforce Is Here to Stay
The workforce has undergone seismic shifts in the past 4 years.Spurred by the pandemic, the great resignation and immediate remote work adoption, the "freelance economy" has looked promising as the future workforce.But then 2024 happened. Widespread layoffs replaced the great resignation. Return-to-office policies from Amazon to Dell replaced broad remote…
Is Flexible Scheduling the Perk Your Team Needs?
While flex scheduling has become very popular, it is not quite the norm just yet. Flex scheduling is what it sounds like: Employees are allowed to work a flexible schedule so long as they accomplish their tasks and meet certain quotas.For example, full-time employees are required to work 40 hours.…
Donald Trump Isn’t the Only Chaos Agent
Eight years ago, the November US election results profoundly shocked the small staff at Backchannel, the boutique tech publication I headed. The morning after, an editor posted on our Slack that working on a technology story seemed tone-deaf, if not futile. On a plane from New York to San Francisco,…
From series adaptations to BookTok, publishers have more ways than ever to market titles
Netflix miniseries The Perfect Couple has been doing numbers for the streamer since it debuted in September—and the novel the series is based off of has been doing numbers for its publisher, Hachette Book Group.The show, centered on a woman marrying into a wealthy Nantucket family whose wedding is derailed…
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4 Coaching Practices Every Leader Should Master
When I coach softball for kids new to the sport, my advice to batters is…
Entrepreneurial Success Comes Down to Having the Right Mindset — Here’s How to Make Sure You Do
Mastering your mindset can change not just your business, but your life — I see…
OpenAI Scored a Legal Win Over Progressive Publishers—but the Fight’s Not Finished
Topic, who also represents The Intercept in a similar DMCA case against OpenAI, as well…
Redefining Entrepreneurship Through Acquisition | Entrepreneur
For this episode of The Founder CEO, I spoke with Charles Lelon, CEO of investment…
With shoppable ad formats, streamers are starting to look like QVC
Viewers binge-watching The Boys or Reacher on Prime Video might find themselves invited to purchase…