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Spotify Wrapped is for advertisers, too
If there’s one thing that’s a sure bet at the end of the year, it’s the promise of being read for filth by Spotify Wrapped—and that’s not just true for listeners, but the app’s advertisers, too.This week, the audio streamer released its annual user data year-in-review alongside a version for advertisers, aptly called Wrapped for Advertisers, that contains information like…
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The Rare Earth Metal Driving Tensions Between the US and China
The alarm hasn't yet reached the general public, but tension is beginning to build in the corridors of the aerospace industry, in microchip laboratories, and in government offices. For months, an element almost invisible to…
Why Cinemark is testing an industry-first brand campaign
A film buff could probably rattle off their favorite movie trailers without much effort—but could they name their top movie theater trailer? And no, the in-theater AMC ad starring Nicole Kidman doesn’t count!Outside of the…
Flock Uses Overseas Gig Workers to Build Its Surveillance AI
Flock, the automatic license plate reader and AI-powered camera company, uses overseas workers from Upwork to train its machine learning algorithms, with training material telling workers how to review and categorize footage including images people…
Blended and branded: The business behind Erewhon smoothie collabs
If there’s one thing Erewhon is known for, it’s a spendy smoothie.The California-based gourmet grocery store’s drink collabs began in 2021 with influencers like Christina Najjar, who is known online as Tinx, and Marianna Hewitt,…
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To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
If alien activity has been of concern lately, good news! All suspicions of extraterrestrial life can be collected and discussed…
Europe Is Bending the Knee to the US on Tech Policy
Almost everything is on hiatus. The EU AI Act, Digital Services Act, and Digital Markets Act are all at risk.…
How brands are aiming to build ‘algorithmic trust’ ahead of an AI agent-powered Black Friday
Whether you’ve got your eyes on the latest pair of Meta Ray-Ban shades, a cozy sweater from The Row, or…
There Is Only One AI Company. Welcome to the Blob
It all began, as many things do, with Elon Musk. In the early 2010s he realized that AI was on…
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Is ‘Black November’ a problem?
It used to be that the frenzy of Black Friday and Cyber Monday was tied to a set few days at the end of November.That’s no longer the case.The window for holiday-timed sales has crept up earlier and earlier, with major brands like Ulta, Lowe’s, and Best Buy pitching preliminary…
A Research Leader Behind ChatGPT’s Mental Health Work Is Leaving OpenAI
An OpenAI safety research leader who helped shape ChatGPT’s responses to users experiencing mental health crises announced her departure from the company internally last month, WIRED has learned. Andrea Vallone, the head of a safety research team known as model policy, is slated to leave OpenAI at the end of…
The most marketable college athletes in winter sports: report
It’s not really peak college basketball season until March, but winter is coming, and marketers might be thinking about their NIL portfolios in the winter sports space sooner rather than later.Basketball players dominated the NIL platform Out2Win’s list of the top 50 most marketable college athletes in winter sports, with…
How ‘Barbie’ ushered in the era of the brand movie
It took more than 10 years to bring Mattel’s fashion doll brand Barbie to the big screen, but boy, was it worth it.Barbie, the live-action film based on the toy of the same name and co-written and directed by Greta Gerwig, became 2023’s highest-grossing movie globally with $1.44 billion earned…
The US Will Prioritize Visa Processing for Fans With World Cup Tickets
Gianni Infantino, the president of FIFA, visited the White House this week to announce with an initiative with Donald Trump that would give priority to World Cup ticket holders next year to process a US visa. This initiative is called “FIFA Pass.”“FIFA Pass is a prioritized appointment scheduling system,” Infantino…
Why CarMax is switching up its messaging but sticking with sports
In the basketball marketing world, CarMax is something of a fixture. It’s been an official sponsor of the NBA and WNBA for half a decade, and has for years used superstars from both leagues, like Stephen Curry and Sue Bird, in its ads, some of which have gone viral.In the…
Inside a Wild Bitcoin Heist: Five-Star Hotels, Cash-Stuffed Envelopes, and Vanishing Funds
As Kent Halliburton stood in a bathroom at the Rosewood Hotel in central Amsterdam, thousands of miles from home, running his fingers through an envelope filled with €10,000 in crisp banknotes, he started to wonder what he had gotten himself into.Halliburton is the cofounder and CEO of Sazmining, a company…
Coworking with Sierra Ripoly
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sierra Ripoly is the head of integrated communication at Flamingo, a body-care brand. She has also worked in marketing and social media strategy at brands including Danessa Myricks Beauty, Ring Concierge,…
Inside the Multimillion-Dollar Plan to Make Mobile Voting Happen
Joe Kiniry, a security expert specializing in elections, was attending an annual conference on voting technology in Washington, DC, when a woman approached him with an unusual offer. She said she represented a wealthy client interested in funding voting systems that would encourage bigger turnouts. Did he have any ideas?…
Netflix House invites fans to come in—and hopefully come back
Wanna come over and Netflix and chill? And also do a VR experience and solve an escape room and play mini-golf?That’s the question Netflix executives are hoping consumers will say yes to. Netflix House, the first of three planned immersive complexes based on its popular IP, opened its first set…
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‘Odd Lots’ Cohost Joe Weisenthal Has Predictions About How the AI Bubble Will Burst
If you read any of WIRED’s recent AI edition, you know that lots of people…
ESPN plans more NBA, NFL alt casts as it looks for more ways to innovate sports viewing
At the ESPN Edge Innovation Conference in New York last week, Disney unveiled a holiday…
The US Needs an Open Source AI Intervention to Beat China
Since 2022, America has had a solid lead in artificial intelligence thanks to advanced models…
The secret sauce behind Taco Bell’s sustained social engagement
Caliber is reimagining how stories are created, shared, and valued by meeting audiences on their…
Coworking with Justine Melman
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…