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As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
Sundance is taking over Park City, Utah, for the last time.The film festival, which kicked off Thursday and runs until Feb. 1, has drawn the film industry and marketers keen on branded entertainment opportunities to the ski destination for years. As the festival prepares to take its last bow in Utah ahead of a move to Boulder, Colorado, next year,…
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How China’s ‘Crystal Capital’ Cornered the Market on a Western Obsession
Villages looked for niches they could fill in the global market. The town of Xuchang, for instance, capitalized on its legacy of making hairpieces for opera performers—and on the willingness of rural women to sell…
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Hair has always been a big deal in men’s hockey, if the timeless “hockey flow” style of many players’ tresses is any indication. But beauty and hair brand sponsorships haven’t always been common in men’s…
Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed
Elon Musk’s X has introduced new restrictions stopping people from editing and generating images of real people in bikinis or other “revealing clothing.” The change in policy on Wednesday night follows global outrage at Grok…
Wikipedia’s 25th anniversary is a celebration of human knowledge
Wikipedia is, in many ways, the backbone of the internet. The free encyclopedia boasts more than 66 million articles in 342 languages on just about every topic under the sun; the English articles alone would…
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Tech Workers Are Condemning ICE Even as Their CEOs Stay Quiet
Since Donald Trump returned to the White House last January, the biggest names in tech have mostly fallen in line…
Coworking with Shereen Ladha
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Shereen…
Inside OpenAI’s Raid on Thinking Machines Lab
If someone ever makes an HBO Max series about the AI industry, the events of this week will make quite…
The biggest agentic AI announcements from CES and NRF
January always starts off with a bang for marketers and brand execs getting back into office after the holidays, with…
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Coworking with Vanessa Chin
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Vanessa Chin is SVP of marketing at System1, a UK-based market research platform that measures creative effectiveness. She was previously marketing director and in-house studio lead at Aldi US, and she…
China’s Hottest App Is a Daily Test of Whether You’re Still Alive
An indie app with only one function is currently all the rage in China. It’s called si le ma (死了吗), which translates literally to “Are You Dead Yet.” The app asks users to tap a button once every day, and if they fail to do so for two consecutive days,…
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
A Madison Avenue makeover capped off 2025, with Omnicom becoming the largest holding company in the world after acquiring IPG. At the first big ad industry event of the year, the company leaned on its combined strength to pitch the new and improved Omnicom to advertising clients.At CES this month,…
Reid Hoffman Wants Silicon Valley to ‘Stand Up’ Against the Trump Administration
Reid Hoffman doesn’t do much in half measures. He cofounded LinkedIn, of course, and helped bankroll companies including Meta and Airbnb in their startup days. He has also fashioned himself, via books, podcasts, and other public appearances, as something of a public intellectual—a pro-capitalist philosopher who still insists that tech…
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Dearest gentle reader, prepare your finest silverware, for your dessert spoons are soon to be graced with ice cream fit for Lady Whistledown herself.Jeni’s Splendid Ice Creams recently collaborated with Netflix and Shondaland to produce two Bridgerton-themed flavors that Ryan Morgan, Jeni’s head of brand, is hoping fans will “eat…
‘We all hate ads’: How Liquid Death is keeping social marketers on their toes
Nothing’s being watered down here.Liquid Death, which began as a canned-water company in 2017, has amassed more than 14 million followers across TikTok and Instagram, which Dan Murphy, the brand’s SVP of marketing, attributes to a commitment to making people laugh. In recent years, the brand has put out memorable…
Why Are Grok and X Still Available in App Stores?
Elon Musk’s AI chatbot Grok is being used to flood X with thousands of sexualized images of adults and apparent minors wearing minimal clothing. Some of this content appears to not only violate X’s own policies, which prohibit sharing illegal content such as child sexual abuse material (CSAM), but may…
Why creators are taking the reins on event hosting
You’ve heard of celebrity meet and greets. Welcome to the era of the creator meet-and-greet.In the last year, creators across industries have taken it upon themselves to get out into the world and engage with their fandoms IRL, ranging from podcast tapings to book tours and run clubs.“It feels like…
Steve Jobs’ Early Apple Items Are Going Up for Auction—Along With His Bow Ties
Coincidentally, that original partnership agreement between Jobs, Wozniak, and Ronald Wayne, signed on April 1, 1976, is also up for bid this month at Christie’s. (Wayne got cold feet shortly after the signing and sold his 10 percent stake to the Steves for $800.) It's among the “works of art,…
Disney nearly sold out of ad inventory for college football championship
With less than two weeks to go until the College Football Playoff (CFP) National Championship, the ad sales team at Disney, which holds the exclusive media rights to the CFP, is “damn close” to selling out, according to Jim Minnich, SVP of revenue and yield management.Even in a calendar period…
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Billion-Dollar Data Centers Are Taking Over the World
When Sam Altman said one year ago that OpenAI’s Roman Empire is the actual Roman…
Disney details vertical video efforts and AI-aided media planning for 2026
At CES, it’s the most wonderful (read: busiest) start to the year. And just like…
AI Devices Are Coming. Will Your Favorite Apps Be Along for the Ride?
Silicon Valley giants like Amazon, Meta, and OpenAI are racing to develop “operating systems” for…
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of the Winter Olympics, NBCUniversal is raking it in. The company sold out of…
‘AI hasn’t changed the principles of marketing’: Through the hype, marketers vie for the human touch
At CES, what’s happening in the hotel suites above the conference is just as interesting…