Katherine Naylor Pullman knows the advertising world. She’s had advertising roles at the fan engagement platform Cameo, Reese Witherspoon-founded production company Hello Sunshine, and at the now-defunct streaming platform Quibi, where she spent roughly two years each.But in her experience, companies didn’t always have the time or resources to invest in team-building or career development, which can lead to stale,…
Comscore is wrapping up 2025 with a new set of capabilities: streaming audio measurement and expanded social reporting.The social reporting feature will include metrics from various Meta platforms, including Facebook, Instagram, and Facebook’s Audience Network,…
On a drizzly and windswept afternoon this summer, I visited the headquarters of Rokid, a startup developing smart glasses in Hangzhou, China. As I chatted with engineers, their words were swiftly translated from Mandarin to…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael Daum is SVP, CMO at Golden 1 Credit Union, a Sacramento-based financial institution. He’s also…
In times of turbulence—like, uh, most of 2025—people search for escapes in their favorite pastimes, like watching sports, scrolling social media, or watching sports on social media.Maybe that’s why this year, the social pages of…
For five years, Caitlyn Jones has used Pinterest on a weekly basis to find recipes for her son. In September,…
As Stranger Things fans theorize about what will happen to their favorite characters and prepare to memorialize the long-running show,…
While it’s hard to top NBCUniversal ad sales chief Mark Marshall’s pink-sequined entrance onstage at the company’s May upfronts presentation,…
What a weird time to be Elon Musk.This year opened with the businessman turned political operator throwing what appeared, to…
It’s safe to say that AI got plenty of hype in and out of the advertising industry this year—but there were plenty of other marketing tactics that didn’t get nearly as much attention.Marketing Brew talked to CMOs and other top marketers at major brands like Dr. Squatch, BetterHelp, and Mint…
Zoë Schiffer: Yeah, that was another executive order that came out. I think it was literally titled something around eliminating data silos. Another thing that on its surface sounds good: data silos, inefficient, sounds bad, but there's a really good reason to keep a lot of this information separate. You…
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI,…
A trend is exciting—until everyone and their mother jumps on it, at which point it just feels overdone. That sentiment is true whether it’s happening on TikTok or in the marketing industry at large.As 2025 comes to a close, we asked CMOs and other top marketers from brands like Chili’s,…
Earlier this year, WIRED said that AMD CEO Lisa Su was “out for Nvidia’s blood.” The American chipmaker is still small compared to the juggernaut that is Nvidia—their market caps are $353 billion and $4.4 trillion, respectively—but Su’s company is gaining steam. Today, when Su took the stage at WIRED’s…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Keisha Taylor Starr is CMO of The E.W. Scripps Company and GM of Scripps Networks. She’s also held high-level marketing roles at media companies including Recount Media, Turner Broadcasting, and CNN.How…
When OpenAI declared a “code red” this month to refocus its teams on competing with Google, I couldn’t help but think back to December three years ago when the companies’ roles were reversed. Google was the one blasting the sirens to catch up to OpenAI. What followed the next month,…
Brands try to reflect culture, and in 2025, culture was prone to getting riled up. Don’t believe it? Just look at Oxford University Press’s word of the year. That’s right. It’s “ragebait.”Throughout the year, brands like American Eagle, Skims, e.l.f., Dunkin’, Swatch, and The Ordinary, to name a few, made…
A New York Times spokesperson told WIRED in a statement that Brooks “regularly attends events to speak with noted and important business leaders to inform his columns” and that Brooks had no contact with Epstein before or after attending the 2011 dinner where the photo was taken.A representative for the…
A few days after the latest TikTok ban extension deadline passed, it seems we may finally have an answer to whether the sale is, in fact, going through.According to multiple reports, TikTok CEO Shou Zi Chew informed employees on Thursday in a memo that as of next month, the company’s…
OpenAI has quietly reversed a major change to how hundreds of millions of people use…
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to…
Marketing may not be a math-heavy field, but there sure are a lot of Xs.From…
SpaceX is planning to raise tens of billions of dollars through an initial public offering…
Lacey Chabert is harboring a Christmastime secret—and this time, it’s not that the actress is…
Sign in to your account