By using this site, you agree to the Privacy Policy and Terms of Use.
Accept

Your #1 guide to start a business and grow it the right way…

  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Subscribe
Aa
BrandiaryBrandiary
  • Startups
  • Start A Business
  • Growing a Business
  • Funding
  • Leadership
  • Marketing
  • Tax Preparation
Search
  • Home
  • Startups
  • Start A Business
    • Business Plans
    • Branding
    • Business Ideas
    • Business Models
    • Fundraising
  • Growing a Business
  • Funding
  • More
    • Tax Preparation
    • Leadership
    • Marketing
Made by ThemeRuby using the Foxiz theme Powered by WordPress
Brandiary > Startups > Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?

Apple’s App Course Runs $20,000 a Student. Is It Really Worth It?

News Room By News Room December 29, 2025 4 Min Read
Share

Two years ago, Lizmary Fernandez took a detour from studying to be an immigration attorney to join a free Apple course for making iPhone apps. The Apple Developer Academy in Detroit launched as part of the company’s $200 million response to the Black Lives Matter protests and aims to expand opportunities for people of color in the country’s poorest big city.

But Fernandez found the program’s cost-of-living stipend lacking—“A lot of us got on food stamps,” she says—and the coursework insufficient for landing a coding job. “I didn’t have the experience or portfolio,” says the 25-year-old, who is now a flight attendant and preparing to apply to law school. “Coding is not something I got back to.”

Since 2021, the academy has welcomed over 1,700 students, a racially diverse mix with varying levels of tech literacy and financial flexibility. About 600 students, including Fernandez, have completed its 10-month course of half-days at Michigan State University, which cosponsors the Apple-branded and Apple-focused program.

WIRED reviewed contracts and budgets and spoke with officials and graduates for the first in-depth examination of the nearly $30 million invested in the academy over the past four years—almost 30 percent of which came from Michigan taxpayers and the university’s regular students. As tech giants begin pouring billions of dollars into AI-related job training courses across the country, the Apple academy offers lessons on the challenges of uplifting diverse communities.

Measuring Success

Seven graduates who spoke with WIRED said they had good experiences at the academy, citing benefits such as receiving mentorship from past students. Fernandez says she was impressed by a focus on developing inclusive apps and a series of speakers from Apple who were genuinely willing to help and share frank lessons. “Their heart was in the right place,” she says.

The program does expose people of color to new possibilities. “It changed my life,” says Min Thu Khine, who’s now mentoring coding students and working at an Apple Store Genius Bar. “My dream is to be a software engineer at Apple.”

The academy also draws positive grades from some researchers who study tech education, such as Quinn Burke. He says its fully subsidized in-person instruction surpasses the quality of many coding boot camps, which proliferated over the past decade and sometimes left students in debt and with narrow skills.

But the academy being open to all can complicate instruction and how to measure success. One entire family attended together, and at least two mothers have come with their daughters. Students on average are in their thirties, ranging from 18-year-olds to, for example, a grandfather in his seventies who wanted to develop a photo app for his grandchild, according to Sarah Gretter, the academy leader for Michigan State.

Read the full article here

News Room December 29, 2025 December 29, 2025
Share This Article
Facebook Twitter Copy Link Print
Previous Article The next big thing in fitness sponsorships: Hyrox
Next Article Behind the scenes of Bush’s college football bowl…of beans
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Wake up with our popular morning roundup of the day's top startup and business stories

Stay Updated

Get the latest headlines, discounts for the military community, and guides to maximizing your benefits
Subscribe

Top Picks

TikTok’s US operations sale is official
January 24, 2026
How China’s ‘Crystal Capital’ Cornered the Market on a Western Obsession
January 24, 2026
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
January 23, 2026
Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed
January 23, 2026
Wikipedia’s 25th anniversary is a celebration of human knowledge
January 22, 2026

You Might Also Like

How China’s ‘Crystal Capital’ Cornered the Market on a Western Obsession

Startups

Elon Musk’s Grok ‘Undressing’ Problem Isn’t Fixed

Startups

Former USDS Leaders Launch Tech Reform Project to Fix What DOGE Broke

Startups

The Race to Build the DeepSeek of Europe Is On

Startups

© 2023 Brandiary. All Rights Reserved.

Helpful Links

  • Privacy Policy
  • Terms of use
  • Press Release
  • Advertise
  • Contact

Resources

  • Start A Business
  • Funding
  • Growing a Business
  • Leadership
  • Marketing

Popuplar

Former USDS Leaders Launch Tech Reform Project to Fix What DOGE Broke
Why brands are hitting the slopes for the 2026 Winter Games
The Race to Build the DeepSeek of Europe Is On

We provide daily business and startup news, benefits information, and how to grow your small business, follow us now to get the news that matters to you.

Welcome Back!

Sign in to your account

Lost your password?