Growing an impressive presence on social media doesn’t happen by accident. You can’t mindlessly scroll your way to a hundred thousand followers. Every decent account, whether a fashion influencer, how-to expert or fluffy cat, had to make an effort. They had to become students of the social media game, assessing, making edits and posting prolifically. The bad news is that it takes time. The good news is that you can get help from ChatGPT.
Use these prompts to supercharge your social media content and be up there with the big players. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Social media success with ChatGPT: 5 powerful prompts
Improve the hook
On almost every social media channel, the hook is what gets you noticed. That short opening line that packs a punch and stops the scroll. The best social media accounts don’t waste this line. They maximize the chance of it catching someone’s attention, they know exactly who they are speaking to, and they test multiple variations until they find perfection. Here’s how to use ChatGPT to create compelling hooks.
“I want to create a compelling social media hook that captures attention and drives engagement. Act as a social media expert and generate 5 different hooks for my upcoming post. The post is about [describe the topic of your post] and aims to [describe the desired outcome]. My target audience is [describe your target audience] and they are particularly interested in [mention 1-3 things your target audience cares about]. Here are some hooks that have performed well from other people whose posts perform well on social media [include these for comparison].”
Duplicate top performers
What worked before will probably work again. Your best-performing past content holds clues to what future content should say. Find them. The way you opened the post, the structure of the sentences, the feeling you evoked in every reader; your challenge is to find and replicate. Use each social media platform’s analytics to show ChatGPT your best performing posts and ask for new versions.
“I want to replicate the success of my best-performing social media posts. Act as a content strategist and generate 5 new versions of each of my top-performing posts. Here is the text of my top 3 posts: [insert the texts of your top 3 posts]. These posts performed well because they [mention reasons they performed well]. The posts were successful on [include the social media platforms where they performed well].”
Repurpose like a pro
So you shared something on LinkedIn and it went down really well. Take the concept and apply it to a series of tweets. Repurpose the message into an Instagram caption. Create a new title for a YouTube video. When you find what works, make it work in multiple places to expand your reach with minimal effort. Give the instructions to ChatGPT and see what it can do.
“I want to repurpose a successful piece of content for different social media platforms. Act as a content repurposing expert and provide me with different versions of the following content: [insert the original content]. The original post was successful on [mention the original platform] and aimed to [describe the desired outcome] for my target audience. Create 3 versions suitable for each of [mention the platforms you want to repurpose for].”
Assess your style
Your tone of voice online should match up with the person you want to portray. That personal brand that will amass an audience of loyal followers. If you’ve been posting for a while, your signature style should be coming through. People should know it’s your post without even seeing your name. Ask ChatGPT for an objective analysis of your style, so you can see whether you’re giving off the right vibe.
“I want an objective assessment of my social media posting style to ensure it aligns with my personal brand. Act as a branding expert and analyze the tone, voice, and style of these 3 posts: [insert the texts of 3 representative posts]. Tell me how well they align with the brand persona I aim to project, which is [describe the brand persona you aim for]. I want to be known for [mention 1-3 qualities or themes you want to be known for]. Provide suggestions for improvement if necessary.”
Double down
Doing less, but doing it better, is solid advice for social media success. When your energy is flowing in one direction, you reach compounding effects that supercharge your growth. But where should you focus this energy? How do you know which platform marks the best choice for your finite time, and what are the content topics that will really move the needle for engagement and impressions. Ask ChatGPT for its recommendation of how you move forward.
“I want to focus my social media efforts for maximum impact. Act as a social media strategist and analyze these key performance indicators from my different platforms: [insert KPIs like engagement rate, follower count, etc., for each platform]. Also, here are some topics I’ve covered recently: [list 3-5 topics]. Based on this data and my target audience information, recommend the top platform and content topics where I should concentrate my efforts. My ultimate goal is to [describe your ultimate goal in business]. Provide a strategy for doubling down on these areas for improved results.”
Supercharge your social media content and amplify your results
Show up more effectively on social media and see what might be possible. Use ChatGPT for help improving your hooks, duplicating your top-performing posts and repurposing across multiple channels in that platform’s format requirements. Ask it to assess your style and check you’re happy with the impression you’re giving, then get a single suggestion for where you can double down for maximum results for the same amount of effort.
Become a student of the social media game. Gather the information, make your assessment then move forward with confidence and be prepared to iterate.
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