Social media trends: Mind the generation gap

Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.

Bearing it all: Jeremy Allen White’s Calvin Klein ads are causing quite a stir among fans online and in the streets of New York. Just don’t ask his costars from The Bear about it.

Mind the gap: An ad out of Australia about generation gaps is gaining traction online because the product it’s promoting is…anything but expected.

Kids gone wild: Speaking of generation gaps… Much like Victoria’s Secret was once overrun by tweens stocking up on Pink body sprays, Sephora and Ulta stores are apparently now flooded with young Gen Alphas looking for Drunk Elephant skin care—and customers, nannies, and employees have something to say about it. While some have suggested Drunk Elephant is responsible for the development, others say it’s more on the parents. (The brand has indicated that some—but not all—of its products are OK for tweens and kids to use.)

Stop the shop: People continue to vent their frustrations with the proliferation of TikTok Shop videos on their FYPs, including creator Meredith Hayden, known as Wishbone Kitchen, who said the platform is “out” as a result of the number of ads and Shop posts on her feed. YouTube and Instagram Reels, on the other hand, are “in,” according to Hayden.

Gypsy-Rose, influencer? After her release from prison, Gypsy-Rose Blanchard, who was serving a sentence for her role in the murder of her abusive mother, has been all over social media feeds and racked up nearly 18 million followers on TikTok and Instagram. Most of her promotional work has been for her Lifetime series and her new book, and she seems poised to become a full-time influencer. Have any brands reached out to collab with her yet?