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Brandiary > Leadership > Why Performative Leadership Fails — and What It Costs Your Company

Why Performative Leadership Fails — and What It Costs Your Company

News Room By News Room April 26, 2025 1 Min Read
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Leadership often devolves into performance art rather than substantive direction. When executives engage in what might be called “strategy LARPING” — Live-Action Role-Playing of strategic leadership without the substance behind it — the consequences ripple throughout an organization, undermining both culture and productivity.

Related: 3 Costly Mistakes CEOs Make When They Fail Their Company Culture

The strategy theater phenomenon

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News Room April 26, 2025 April 26, 2025
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