This fall, students across the country will submit college applications as they celebrate their accomplishments and plan for the future. When schools in nearly every state and the District of Columbia host American College Application Campaign (ACAC) events, hundreds of thousands of students will apply. These school-based events help students begin and complete the college application process.
Today, our #WhyApply Day kicks off the season of college application activities. #WhyApply encourages more students to apply to college, particularly those students who often face systemic barriers to access and opportunity, including students from low-income families and those who would be the first in their families to attend college. #WhyApply inspires students to express their ambitions and to think introspectively while providing educators, mentors, family members, and those who support students with a conversation starter about why they applied to college.
College preparation support provided by high schools are essential for helping students become ready for college and the admissions process. Research has shown that students whose high schools had high expectations and provided strong support for college-going were more likely to have positive college application behaviors. By offering college preparation activities and support during the school day, many students – particularly students who may be the first in their families to attend college, those without reliable internet access at home, and those with other barriers that limit them – can complete these activities with the guidance of a supportive and trusted adult. School-based events also ensure students submit application payments or fee waivers, transcripts, and letters of recommendation in a timely manner.
The class of 2024 has already had to learn how to pivot and adapt. The pandemic disrupted their lives just before they began high school. For some students, life has shifted so dramatically that it’s hard for them to imagine what a “normal” education experience is like. It is understandable that they may question why they should even apply to college.
That’s why supporting the class of 2024 is more critical than ever. Educators and community leaders play an important role in helping students imagine life after high school to ensure they don’t disengage with the college-going process. We need to remind students of the value of higher education and how it will lead to jobs, economic security, and civic engagement.
But we can’t just tell students that college is worth it. We have to help them get there. And for students who will be the first in their families to go to college, the process can feel mysterious or stressful. That’s certainly the case according to a survey of the class of 2023 conducted by ACT that will soon be released to the public. Students want someone to walk them through the process and help them understand details such as when to start applying, how to use Common App, how to file a Free Application for Federal Student Aid (FAFSA), and how to build a timeline and schedule to navigate the application process more easily.
You can play an important role in helping young adults see the benefits of earning a degree or credential and letting them know you believe in them and will help them start their journey. Join me today in sharing supportive and motivating messages on social media using the hashtag #WhyApply. Let’s encourage the class of 2024 to ask, “What if I’m the first in my family to go to college? What if I have job security? What if I apply to college?” Help us inspire them on their journeys and help them take the first steps.
Get more information on how to host your own #WhyApply Day at your school here.
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