First impressions matter a lot, especially on LinkedIn. So, whether you are looking for a new job or want to create a more influential personal brand, there are some guidelines you need to follow. Step one of career management is to have an outstanding LinkedIn profile. As a career counselor, I see many common mistakes you must avoid. These are outlined below with some recommendations on what you should do to present yourself in the best possible light.
The Do’s
Have a complete profile. This is a critical step. Too many profiles need to be updated. Ensure the info is current, and all the required sections are completed. Don’t leave sections blank.
Work history needs specific details. This section should summarize your experience and be loaded with the results and accomplishments you’ve had in that role. Note your key strengths and relevant work tasks. If you only list your job title, employer name, and dates without additional details, you’ll miss an SEO opportunity and the chance to attract a recruiter’s or potential client’s interest.
Customize your headline. The headline section is the most searched part of LinkedIn. And by default, LinkedIn will create one, simply listing your current job title. You will appear in more LinkedIn searches by using strategic keywords in your headline, listing the appropriate job titles considering your current and future roles. You could also include your industry, such as fintech or healthcare.
Tell your story in the “About” section. Personalize this section so that it shows your personality and is authentic and genuine. It is written in the first person. Share some reasons why you like your work and what you feel you are good at and mention a couple of work tasks you enjoy. If you are a manager, describe your style and note how important the team is. Avoid resume speak, so don’t just pull off your resume or a bio about yourself.
Use a great photo. A smiling, engaging, current headshot is what you want to use. It doesn’t need to be a professional picture; the camera on your smartphone allows you to get a perfect photo. Be sure you have a plain background, good light that shows your whole face with no dark sides or shadows. A solid-colored top works best. And most important, smile!
Point out your top skills. LinkedIn added a new feature called “Top Skills,” which sits right under your “About” section in the profile. You can highlight your top five skills. These impactful, searchable keywords improve your chances of capturing attention and enhancing your profile.
Have recommendations. Everyone looks at these when they check out your profile. These references are powerful and influential. They attest to how good you are at that job and that colleague’s impression of working with you. More is better when it comes to having recommendations on your profile. If yours aren’t current, ask some people to write one.
The Don’ts
Do not just describe what your company does. Your profile is about you, not your employer, even if you are the CEO. Emphasize what you have done. Note the results and outcomes you have made in your job roles. Create a personalized “about” section that talks about you and may include what you do for the employer, but this needs to be focused on who you are.
Do not list just job titles, employers and dates of employment. It’s a big mistake when there are not enough work experience details. Give a full description and point out a few key accomplishments, responsibilities, and results you have achieved in that job.
Do not include every job you have ever held. Since careers typically are progressive, it’s unnecessary to detail or even list what you did 20 years ago, as that role has little impact on where you are now and your next career position, so keep the profile to the last 10-15 years. If you are over 50, going back too far puts an emphasis on your age, which is not what you want here.
Never post anything negative. Too many people have sunk their ship complaining about a former employer or boss and posting these thoughts on LinkedIn. Prospective employers read your posts; a negative comment will make them think less of you. Many recruiters say negative comments make them move on to another candidate.
Do not be inactive on LinkedIn. You need to interact and respond to comments. The more you post on LinkedIn, the better you will do with the algorithm that controls the website. Remember that posting is not the same as commenting or liking something. Posting is creating original content, asking a question of your network, taking a poll, or sharing an article that you think is of value to other connections.
Do not have only a few connections. The number of connections makes a difference in your visibility on this platform. People who have connections under 75 are at an extreme disadvantage. Your goal should be to have at least 200-300 connections for a solid network. Add friends, bosses, coworkers, and recruiters.
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