Follow the money: find out which “finfluencers” are making a fortune in 2023

A recent study has ranked the top finance influencers across various social media platforms. 

The new research conducted by online trading expert Investingoal gathered data on 50 finfluencers based on their follower, like and subscriber counts across Instagram, TikTok, Twitter, YouTube and Facebook.  

In recent years, more and more businesses have sprung up to challenge the money matters status quo and make finance easy. The rise of finance influencers on platforms like Instagram are part of this revolution, transforming the way people consume financial advice and information. These individuals, known as “finfluencers,” have gained immense popularity and have become digital celebrities in their own right. 

Using social media, they share relatable stories, practical tips, and simplified explanations to make complex financial topics more approachable. 

Their engaging content and online popularity can lead to lucrative partnerships and sponsorship deals with financial brands, turning their insights into a source of income.

Here we take a look at the current highest earners in the finfluencer space and how they are doing it. 

1. Humphrey Yang: 54.3M followers (£1956 per post)

Humphrey Yang has been crowned the most popular finance influencer. The 35-year-old finfluencer has accumulated an astonishing 54,317,401 followers, likes and subscribers across social media, with 501,000 Instagram followers, 3,300,000 TikTok and 49,500,000 TikTok likes.  

His original content centres around personal finance, including savings and tax credit tips. 

Humphrey also works with non-profit organisations to help businesses and consumers, often handing out thousands in cash to members of the general public.  

With 54.3M followers and an average like count of 2,700 with each upload – Yang  can make up to £1,956 per sponsored post on Instagram.

2. Jeremy Schneider: 4.1M followers (£1920 per post)

Jeremy Schneider (and his Personal Finance Club) has 4,162,066 followers, likes and subscribers on social media. This includes 487,000 Instagram followers, 124,600 TikTok followers and 3,500,000 likes on TikTok.  

Scheider has a net worth of over $4 million and retired at 36 years old. To help other people reach the same level of financial freedom, this finfluencer posts inspirational content about money management and investment tactics.  

Additionally, Jeremy has an average like count of 4,400 and can bring in up to £1,920 per sponsored post on Instagram. 

3. Anthony O’Neal: 3.7M followers (£1389 per post)

Anthony O’Neal has 3,766,200 followers, likes and subscribers across social media. This includes 347,000 Instagram followers and 599,000 YouTube subscribers.  

In addition to posting inspirational content, this finfluencer is the bestselling author of multiple books and the Chief Executive Officer of The Neatness Network.  

O’Neal has an average like count of 1,900 and can bring home up to £1,389 per sponsored post on Instagram.

4. Steve: 15.1M followers (£980 per post)

Steve (also known as the Financial Freedom Coach), comes in fourth place. This financial influencer has 15,101,585 followers, likes and subscribers – including 40,200 YouTube subscribers, 9,28,500 TikTok followers and 13,900,000 likes on TikTok.  

Since reaching financial freedom at 33 years old, Steve has been teaching people everything there is to know about personal finance, including investing, saving, taxes and more.  

Steve can make up to £980 per sponsored post, with an average like count of 1,500.

5. Josh Rincon: 10.2M followers (£942 per post)

Josh Rincon is the fifth most popular finance influencer, with 10,298,804 followers, likes and subscribers across social media. This includes 5,300,000 Facebook followers, 479,500 TikTok followers and 4,300,000 likes on TikTok. 

This millennial finfluencer is a proud advocate of educational finance. The Program Director of a financial non-profit, Advance Latino, Josh also posts regular videos about digital money and discount hacks. 

Rincon brings in 1,300 average likes per post and can earn up to £942 per sponsored post on Instagram. 

6. Delyanne Barros: 4.1M (£746 per post)

Delyanne Barros is the ninth most popular finance influencer. The retired attorney has 4,137,079 followers, likes and subscribers altogether, with 333,400 TikTok followers, 3,600,000 TikTok likes and 14,300 Twitter followers.  

With 14 years of experience as a plaintiff-side employment attorney, this finfluencer has used their knowledge of investing to help people pay off their debt and start investing their money. Barros also hosts a finance podcast produced by CNN.  

This popular finfluencer has an engagement rate of 1.11% and can make up to £746 per sponsored post.

7. Taylor Price: 21.9M followers (£416 per post)

Taylor Price considers herself a “Gen Z financial activist”, with 21,908,968 followers, likes and subscribers across social media, including 107,000 Instagram followers, 1,100,000 followers and 20,700,000 likes on TikTok.  

Price’s bright and bubbly personality works well onscreen where she discusses all things money, from improving your credit score and analysing celebrity investments to exploring the intricacies of Bitcoin. 

 Successful with younger audiences eager to find out more about finance, Price can make up to £416 per sponsored Instagram post.  

8. Tori Dunlap: 26.9M followers (£347 per post)

Tori Dunlap is the second most popular finance influencer. Overall, she has 26,911,980 followers, likes and subscribers across social media. Their most popular accounts are TikTok, with 2,300,000 followers and 24,500,000 likes, and Facebook, with 31,000 followers and 25,000 likes.  

After saving $100,000 at 25-years-old, Dunlap has empowered women with knowledge about personal finance, including negotiating salary, paying off debt, building savings and investing, as well as publishing the book Financial Feminist in 2022.  

The second most popular finfluencer has an engagement rate of 5.67% and can make up to £347 per sponsored post on Instagram. 

9. Poku Banks: 9.7M followers (£241 per post)

Poku Banks is a finfluencer with a total of 9,706,500 followers, likes and subscribers on Instagram,  339,200 followers and 9,300,000 likes on TikTok, as well as 29,500 subscribers on YouTube.  

Banks is on a mission to help younger people make the most out of their money. The influencer is happy to go offline and meet the general public to discuss worthwhile money-saving tactics. 

With an engagement rate of 1.92%, Banks can make up to £241 per sponsored Instagram post.

10. Parii Bafna: 5.7M followers (£37 per post)

Parii Bafna is the seventh most popular finance influencer. Overall, the finfluencer has 5,728,161 followers, likes and subscribers across social media. This includes 324,400 followers and 5,400,000 likes on TikTok, and 2,251 followers on Instagram.  

Bafna creates engaging content around personal finance, including credit cards, drop shipping and Bitcoin. The 21-year-old is also the co-founder of Jumpstart, an organisation which helps students develop their businesses.  

She has the highest engagement rate on the list, at 3.52%, and can make up to £37 per sponsored post. 

It’s exciting to see how finance influencers on Instagram are making personal finance more accessible and engaging and earning big bucks whilst doing so. As a result, more and more people are viewing finfluencing as a potential new business idea or side hustle. However, it’s important to remember that whether offering or seeking advice in the finfluencing sphere, it’s crucial to exercise caution and do your own due diligence.

After all, money matters.