Long before marketing existed as the discipline it is today, people sought out the opinions of people they trusted before buying products and services. That channel remains powerful, and a well-conceived influence campaign can go far.
In the B2B realm, influencers stride the line between the physical and digital worlds and their stamp of approval has a huge impact. Securing third-party validation from influencers contributes to a higher ROI on your marketing investment via warmer leads and increased engagement.
If your marketing strategy doesn’t include influencers, you’re missing a powerful tool for reaching new audiences and building brand visibility. That means smart marketers today must embrace influencers in a meaningful way.
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