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Why You Need a Company Profile and How to Make One in 8 Steps
A company profile is like a virtual handshake that introduces your business to the world. But it's more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How?A well-crafted company profile highlights your company culture, values, mission statement and accomplishments while providing a clear overview of your products, services and benefits.…
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How Real Estate Agents Can Leverage the Power of Public Relations
In the fiercely competitive world of real estate, establishing a reputable brand and gaining clients' trust is crucial for success. While many real estate agents focus primarily on traditional marketing methods, incorporating public relations (PR) strategies can be a game-changer.This article explores the benefits and strategies for real estate agents…
Debunking 5 Common Misconceptions About Public Relations
Public relations (PR) plays a pivotal role in shaping a company's image, managing its reputation and building strong relationships with stakeholders. However, there are several misconceptions surrounding the field of public relations that can hinder entrepreneurs from fully leveraging its power.In this article, we aim to debunk some of the…
10 Ways to Build Your Personal Brand Through Book Publishing
In the ever-evolving realm of business and personal development, brand-building is no longer an option; it's a necessity. And when it comes to building a personal brand, book publishing can be an incredibly potent tool.More than just a means of sharing your knowledge and insights, book publishing allows you to…
My Kids Got Me the Best Father’s Day Present Ever. Here’s How.
I have four kids, but for some reason I still associate Father's day as a holiday to celebrate my dad, not me.But my kids always get excited about it. Sometimes a bit too excited, to the point where they spoil the surprise by revealing what they got for me weeks…
5 Little Things That Make A Big Impact on Your Business
As the mother of five kids, I spend a lot of time — a lot! — talking about lessons learned and how to apply them to better our lives and ourselves. It's the same with my business as it is with my family: What hard-won lessons I've learned can I…
How Thought Leadership Can Transform Your Branding
Just over five years ago, digital marketing experts estimated that American consumers see between 4,000 and 10,000 adverts every day. Fast forward to 2023, and assuming that number has increased would be safe. To be successful, businesses need to stand out from their competitors.Establishing thought leadership in a field can…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…