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Branding
Why You Need a Company Profile and How to Make One in 8 Steps
A company profile is like a virtual handshake that introduces your business to the world. But it's more than just an introduction. An effective company profile can help you attract potential investors, clients, partners and employees. How?A well-crafted company profile highlights your company culture, values, mission statement and accomplishments while providing a clear overview of your products, services and benefits.…
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How Prioritizing User Experience Can Fuel Long-Term Growth
Renowned as the "Warren Buffett of business communication," author Steve Denning has spent the last 15 years peering into the future, accurately predicting the age of agile that companies now eagerly embrace. In his book, Reinventing Capitalism in the Digital Age, Denning delves into the historical context behind the current…
6 Proven Ways of Building Customer Loyalty
A loyal, longtime customer is akin to fine wine: Producing it requires a considerable amount of work, and the aging process is where it truly pays off. Strong, lasting customer relationships help create a stable growth foundation. However, developing and nurturing them is no easy feat in a crowded marketplace.…
How to Get Clients to Look For You — Not the Other Way Around
When I think of branding, my inner journalist relates the word to the concept of storytelling. Effective branding takes prospects on a journey where they fully understand what you do, why and how.Beyond that, a genuinely magnetic brand is polarizing and unique. The more magnetic a brand is, the less…
How Small Businesses Can Harness the Power of YouTube
Unlocking the power of YouTube marketing can be a game-changer for small businesses looking to maximize their return on investment (ROI). This article explores the strategies and tactics that can help small businesses transition from mere views to valuable conversions on YouTube. Discover how to leverage this dynamic platform to…
Are You Ready to Be Insta-Famous?
The following is an excerpt from The Ultimate Guide to Instagram for Business, 2nd Edition by Kim Walsh Phillips, on sale now.The Power of Stardom: Leverage Your Instagram Account to Strengthen Your Celebrity, Authority, and Expert Positioning Attaining celebrity status is not about an ego boost (although I'm not going…
Want Your Website to Actually Result in Sales? Here’s What to Do
It's estimated that more than 218 million Americans will shop online this year. Countless more will research products and services, engage with brands and start their customer journey on a company website, even if they end up purchasing offline. For marketers, it's never been more urgent to be able to…
5 Ways to Earn Media Coverage Even If You Don’t Have News
Whether a startup or a Fortune 500 company, earning positive and continuous media coverage is an important part of building strong relationships with customers, partners, investors, employees, regulators and other key audiences.Yet even the largest organizations often do not have a steady stream of news to report, which begs the…
5 Ways to Elevate Your Business With Social Proof
In today's highly competitive coaching and info-product industry, building trust and credibility is essential to stand out from the crowd and dominate your market. Amidst the noise and saturation, social proof is a powerful tool that can help you establish your reputation, eliminate objections and inspire confidence in potential customers.In…
7 Tips for Choosing the Right Business Logo
Your logo is the face of your brand, the first thing people see and associate with your business. That's why it's crucial to create a logo that not only stands out but also resonates with your customers. Let's take Coca-Cola, for example. Its logo is one of the most recognizable…
5 Ways AI Can Help Real Estate Agents
Are you tired of hearing about AI yet? Brace yourself because we're just scratching the surface. My company has worked with hundreds of realtors over the last decade, and a recurring frustration we've heard is their disdain for writing. It makes sense; your goal is to sell homes, not craft…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…