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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Americans, especially boomers, are still vacationing this summer: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.With prices (and temperatures) so high, marketers might be wondering if it’s even worth incorporating travel and…
How brands are using the comments sections to drive results
In the comments on a TikTok of a dog yelping into a pillow, you’ll find Google making calendar jokes. Below a TikTok about NYC ice-cream trucks, you’ll find fashion brand Kenneth Cole commenting that “Mister Softee must be earned. Never tracked.” And in the comments section of a TikTok of…
What creator Niamh Adkins looks for in a brand partner
If you’ve liked or engaged with content about Jellycats, having a sister, or listening to Taylor Swift, chances are good that Niamh Adkins has made an appearance on your For You page.The 28-year-old creator has built an audience of more than 3 million followers across TikTok, Instagram, and YouTube by…
Movie theater ad spend is climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.After a bumpy start to the summer box office, people are beginning to flock to the movies…
Raising your influencer IQ with Christopher Douglas
Christopher Douglas is the senior manager of strategy at Billion Dollar Boy, a global creator agency. He’s joining Marketing Brew at our Perfecting Your Influencer IQ event in New York on Tuesday, June 25.Ahead of the event, Douglas shared with us how he thinks about the space, and what advice…
Two-thirds of advertisers bought ads on misinformation sites, researchers find
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Ads that run on websites that make the C-suite blush are the ad industry’s ouroboros, a seemingly…
The Olympics breathe life into niche sports. How do they win sponsors in other years?
When was the last time you watched a good old-fashioned game of badminton, a canoe slalom race, or an archery tournament? If you ever did, chances are it was around three years ago at the last Summer Olympics, when sports that most people would usually never imagine finding on ESPN…
TikTok, women’s sports, and passing the torch
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.It’s Day two at Cannes, and I’m still buzzing from last night’s Spotify soiree, where I got…
NHL glides to team sponsorship revenue growth: report
It’s Stanley Cup szn. (And no, we’re not talking about the tumblers that caused retail chaos in the winter.) The NHL’s Stanley Cup Final is underway, with the Florida Panthers leading the Edmonton Oilers three games to one.When it comes to sponsorships, though, the whole league seems to be winning.…
Coworking with Melissa Grady Dias
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Melissa Grady Dias is the chief marketing officer of Cadillac. Over the course of her career, she’s also worked at brands and agencies including MetLife, Motorola, and TBWAChiatDay.Favorite project you’ve worked…
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