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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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How Aerie keeps its creators real in a world of filters
Before there was BeReal, there was #AerieREAL.Since 2014, the retailer has made unfiltered beauty its marketing mantra, beginning with a commitment to not airbrush models. In the last nine-plus years, Aerie has worked with a diverse set of brand ambassadors to promote body positivity as part of its #AerieREAL campaign,…
Drone aerial advertising startup gets green light from aviation authorities
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s something new in the air for OOH advertisers.Drone aerial advertising company Sustainable Skylines received Federal Aviation Administration (FAA) approval in Miami, meaning…
“Not inventing, just embracing”: A Florida cannabis brand’s approach to experiential marketing
With 11 stores across Florida and two more to come by the end of the year, medical marijuana dispensary Sunburn Cannabis needs to promote its brand one way or another.But the state’s rules are “stringent,” according to founder and CEO Brady Cobb. Recreational marijuana isn’t legal in the state, and…
Coworking with Beth Wade
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Beth Wade is global…
Streaming’s big pain point: there’s too much stuff to watch
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.There’s more places than ever to stream TV shows, but consumers are struggling to wade through the content morasses, according to new data…
GroupM collabs with ad-tech firm to reduce video ads’ carbon emissions
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.GroupM, WPP’s media investment arm, is collaborating with Swedish ad-tech firm SeenThis to help advertisers reduce carbon emissions from video ads.Simply put, the…
How Visual Literacy Can Help Your Brand Grow
Our culture is based on visual imagery — even oversaturated with it. In the most general terms, your visual literacy is the ability to interact and understand visual communication — or, in other words, bits of information expressed in the form of images rather than written words and numbers. Colors,…
A conversation with PepsiCo’s CMO about its 125th anniversary
PepsiCo has done a lot of promotion in its 125 years, from iconic ads to sports sponsorships to music marketing.Perhaps that’s why, when it came time to begin preparing for Pepsi’s 125th anniversary on Aug. 28, the marketing team couldn’t settle on just one activation.Instead, Pepsi is running 125 different…
Connected TV and social platforms remain resilient with advertisers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Rising interest rates and inflation still have some advertisers worried—but that could stand to boost connected TV and social media platforms.They remain the…
The Vital Steps to Converting Referrals Into Customers
Often described as the most powerful form of marketing, referred customers — among their many virtues — have no less than 25% higher profit margins than non-referred ones, according to a 2011 joint study conducted by the University of Pennsylvania and Goethe University Frankfurt. So, the number you can convert…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…