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Zillow Gone Wild is the gift that keeps on giving for the brand
Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
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7 main takeaways on influencer marketing from AWNY 2023
Creators—and the people who work with them—were in no short supply at this year’s Advertising Week New York, proving once again that the $29 billion industry is a marketing staple.In fact, influencer marketing has become so popular that many brands are featuring creators in emails, commercials, and in out-of-home ads.“I…
Shifts at Havas New York, VML, and more
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps the agency world’s biggest leadership changes, account wins and losses, reviews, acquisitions,…
Social media trends: Billionaire wants a dollar
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, Marketing Brew recaps what people are talking about on social media, the trends that took…
How Campari engineered Aperol’s rise in the US
When in Rome, the saying goes. And while the US isn’t exactly next to Italy, Campari is betting that US customers might just follow the same advice—at least when it comes to their drinking habits.Making happy hours in the US a little bit more European is a task that falls…
How brands can tap into the growing audience for women’s sports
If you build it, brands will come. At least, that’s the hope of many sports marketers—especially those focused on women’s sports.It’s been a big week month year for women’s leagues and teams. Case in point, just this past weekend, the New York Liberty and the Las Vegas Aces had the…
Netflix hikes prices in US, UK, and France as subscriber count climbs
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Netflix is just the latest streaming service to get more expensive.The streaming giant is raising prices for…
Live sports, holiday movies boost engagement on TV: report
Not all TV programming is equal, as most of us know from channel-surfing or scrolling to find something we want to watch on streaming. The same sentiment applies to advertisers.For the TV industry, this holiday season may represent a continuation of recent volatility according to EDO, between the impacts of…
How some food brands are rethinking customer retention
Unless you live under a rock, you’ve probably heard of the fast-food chain Wendy’s—and you’ve probably also munched on a Baconator or slurped down a Frosty.That doesn’t mean Wendy’s can rest on its laurels, according to Carl Loredo, Wendy’s global CMO.“The more dollars you have, the higher likelihood you can…
A conversation with the CMO of Saks
In a world of short tenures for CMOs and otherwise, Emily Essner is exceptionally brand loyal.Essner, CMO of Saks Fifth Avenue’s e-commerce arm, Saks, has been in the company’s family since 2011. She held corporate strategy roles at both Saks Fifth Avenue and its parent company, Hudson’s Bay, before switching…
Can AI make TV advertising faster and less expensive?
AI has been a hot topic in 2023, with tech titans racing to capitalize on interest in ChatGPT and roll out their own AI-powered platforms (we’re looking at you, Google Bard and Adobe Firefly).The TV business wants to get in on the excitement, too, and there’s at least one company…
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I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
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