Zillow Gone Wild is the gift that keeps on giving for the brand

Marketing 7 Min Read

Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV

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Marketing 7 Min Read

How Clean Creatives made itself known at Cannes this year

All was quiet on the climate front this year at Cannes. Or was it?Compared to last year, which saw Greenpeace storming beaches and jumping on stages, this year’s festival may have appeared relatively calm. However, groups like Clean Creatives were on the ground, reminding people—and specifically Richard Edelman—about the harms

Marketing 7 Min Read

‘Barbie’ Is Driving a Huge Surge in Vintage Car Buying

Auto Trader reports that they've seen a 120% spike in searches for people interested in buying a "Chevy convertible Corvette" since the May release of the Barbie trailer.This isn't super surprising. If you thought you had zero interest in seeing the Barbie movie when it was first announced, by this

Marketing 7 Min Read

How to Create the Ultimate Virtual Sales Event

In today's digital age, businesses are harnessing the power of virtual sales events to drive growth. I've personally generated over a million dollars in revenue through live virtual events I call challenges on Zoom, attesting to their effectiveness. These types of online gatherings, ranging from webinars to virtual trade shows,

Marketing 2 Min Read

Omnicom touts revenue growth, AI investments in Q2 earnings

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Omnicom reported continued revenue growth in its Q2 earnings report released on Tuesday.The holding company’s organic revenue grew 3.4% YoY in the second

Marketing 2 Min Read

Anheuser-Busch CEO Reveals Backlash’s Impact on Bud Light

It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip

Marketing 9 Min Read

The Barbie brand was made for this moment

This summer, we’re all Barbie girls living in a Barbie world.Ahead of this Friday’s release of the Greta Gerwig-directed film Barbie, a marketing campaign about as large as the iconic doll’s ever-expanding wardrobe has painted the whole world hot pink. Barbie and her cohorts have been nearly inescapable: There have

Marketing 4 Min Read

Pepper Lunch Team on Seizing Unique Opportunities for Global Growth

In the competitive global restaurant industry, having a unique concept that captivates both operators and consumers is no easy task. But Pepper Lunch has done it.Pepper Lunch North American CEO Troy Hooper is helping position the popular Japanese fast-casual restaurant brand to grow significantly in the US and Canada. Pepper

Marketing 8 Min Read

How to Use Your Human Design to Effectively Market Your Business

One of the most effective ways to use human design in business is with your marketing. Designing your marketing strategy around your human design can result in gaining more traction, often quickly, attracting ideal clients easily and creating a consistent presence.The human design profile is one aspect that is used

Marketing 3 Min Read

Meta updates Facebook’s video hub

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Meta announced a series of changes to Facebook video features this week, in a move likely designed to help the platform better compete

Marketing 3 Min Read

Americans have high expectations for ads, but don’t always remember them a day later, report says

Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.What was the last ad you saw? You might remember if you’re a marketer, but if not, it’s unlikely; most people only remember

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