Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
This summer, Maybelline took over public transportation in London and New York with giant mascara wands swiping larger-than-life eyelashes at Tube stops and long, purple buses roaring down Broadway. The videos went viral, with people calling them “top notch” and “the best ad ever.”Thing is, none of it actually happened.The…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Holiday cheer is so back, at least according to Deloitte’s 2023 Holiday Retail Survey.The past few winters…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Despite recent drama in Washington, DC, Google continued to print money last quarter.The company reported almost $77…
Advertising Week New York: We came, we saw, we conquered survived.The four-day conference last week was chock-full of, well, everything, including panels and keynotes from brands like Mattel and Netflix and topics ranging from women’s sports to the importance of food delivery. And in addition to some extremely long lines,…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Changes at X continue: The platform plans to roll out new “premium” subscription tiers, Elon Musk said…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Last week, several major holding companies reported quarterly earnings, providing a sense of how the industry is…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.If you’re wondering what your friend with the privacy screen is doing on their phone, there’s a…
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Gen Z has been accused of killing lots of things—side parts, malls, and hustle culture, to name a few—but sports isn’t one of them.Younger consumers are, however, engaging with sports and athletes differently than older fans, executives and athletes repeatedly said during Advertising Week New York.“I’ve seen emails recently around…
Everyone knows the McDonald’s jingle. Even people who think they don’t.On a 90-degree day at Brooklyn’s McCarren Park in early September, parkgoer Kash Livingston told us he wasn’t familiar with the jingle. But as soon as he heard “ba da ba ba ba,” he said, “I’m Lovin’ It.”In 2003, the…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
Sign in to your account