Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Águeda Trujillo is US…
It is no secret that brands and companies are always on the hunt to elevate their presence in a competitive realm. Even the most recognizable brands are finding new ways to adapt to the sway of their consumers' expectations to grow. However, some become too comfortable in a state of…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.If you’re on TikTok, you’re probably familiar with Stanley, the drinkware brand whose tumblers have quickly become a must-have for the influencer set.The…
ChatGPT is a game-changer for marketers, particularly those working in digital PR. This innovative language model, created by OpenAI, has completely transformed the way I approach my work. As someone with years of experience in the industry, I can confidently say that ChatGPT is one of the most exciting developments…
Digital marketing in 2023 is like navigating through uncharted waters. With global digital ad spending projected to reach $626 billion by year's end, cutting through the noise and making an impact is more crucial than ever.The catch? It's not about what you spend but how well you blend the art…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.WPP touted “resilient performance” in the Q2 earnings report it released on Friday, despite lowering its full-year forecast.The holding company’s organic revenue rose…
Tomato sauce purses, sandwich flip-flops, and now…a bucatini bikini.Despite food-inspired fashion being all the rage this summer, Nicole Landesman, VP of marketing at Banza—the chickpea-based food brand that created the “bucakini”—told Marketing Brew that its involvement in the trend is purely coincidental.“We’ve been doing this for a long time,” Landesman…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.It began with Emma Chamberlain. Now Clean Creatives is taking on the rest of the influencer community.This week, the group released its Creator’s…
Welcome to the new, new thing. Some say it's the new television or radio. Some say it is the new out-of-home experience. Others call it the new way to experience a brand.There is certainly no shortage of steroid-injected, turbo-charged descriptions for this amazing, revolutionary technology. So, just what is this…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.AB InBev reported tanking US sales in its Q2 earnings report released on Thursday, after battling a months-long conservative boycott of Bud Light.The…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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