Zillow Gone Wild is, indeed, going wild.The cross-platform social media account, which highlights some of the weirdest and most extravagant home listings on the real-estate platform Zillow (like this castle in Southlake, Texas, or this AI-looking house in Victoria, British Columbia), has accumulated an audience of nearly 5 million across social media and its newsletter. Now, it’s also a TV…
A strong brand name is the hallmark of your company. It evokes positive emotional connections with your audience and conveys character attributes such as authenticity, trustworthiness, or innovation – all essential qualities for building a solid reputation in today's competitive market.Naming your business starts with ideas and research. Start a…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Parade, the four-year-old DTC brand that bills itself as “the internet’s favorite underwear,” was acquired by clothing manufacturer Ariela & Associates International this…
In the U.S., many equate sailing with wealth, weather, and whiteness. Because of this perception, some see the sport as a niche. But Sail Grand Prix chief content officer Melissa Lawton has a different perspective."Every country has a product that is considered niche but is huge in other countries," Lawton…
If journalists shouldn’t bury the lede, then influencers shouldn’t bury the #ad.That’s at least what new guidelines from the Federal Trade Commission (FTC) suggest. Earlier this summer, the commission released a new set of guidelines around online reviews and social media endorsements, some of which could impact how influencers and…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Linear TV viewership officially dipped below 50% of total TV time last month, an all-time low, while time spent streaming TV in the…
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing and advertising world, like only the Brew can.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Sarah Schmidt is VP…
This year’s drawn-out TV upfronts are nearly over.More than three months since the major media companies held their annual upfronts presentations and kicked off deal-making with advertisers buying TV and streaming ad inventory in advance, negotiations are officially wrapping up. And it’s been anything but business as usual. With economic…
Franchising has become increasingly popular in 2023. There are a number of positive predictions, according to the 2023 Franchising Outlook Study, and forecasts show it will continue to grow. In fact, it will add more than a quarter-million jobs and another 15,000 new independent businesses this year. Franchising is an…
As Formula 1 becomes more popular in the US, another motor sport is trying to pick up steam: sailing.Co-founded in 2018 by billionaire and Oracle co-founder Larry Ellison, SailGP is an international sailing league that’s trying to put a fresh spin on an old sport. The league’s high-tech boats can…
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook.The sports-betting company is airing a new ad starting Aug. 21 that stars Kevin Hart—who’s been a DraftKings pitchman before, including in its Super Bowl campaign—and retired NFL…
In a declining economy, startups face an uphill battle when it comes to securing funding.…
With all of the recent news about artificial intelligence (AI), it got me thinking about…
A while back, I took a couple of my grandchildren on a tour of the…
Startups face numerous challenges on their journey to success, and failing to overcome any one…
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