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Zoom looks to reshape its story with its biggest brand campaign yet
The explosion in work-from-home culture in 2020 pushed a lot of businesses to the brink.Not Zoom. Instead, the video conferencing tool saw exponentially increased usage and invaluable brand recognition as many industries shifted to remote work. Now, with the future of work morphing once again in the age of AI, the tech company is taking a moment to announce that…
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Advertisers say their Google ads are showing up on X. Why?
In the nearly two years since Elon Musk bought the social media platform X, many major brands have opted to avoid showing their ads on the site altogether. Other advertisers are ending up on the platform without realizing it.Two advertisers said they were surprised to learn that ads for their…
Could Kamala Harris meme her way to the White House?
Kamala is Brat. Charli XCX said so herself.It started as an organic movement online in support of Vice President Harris’s potential presidential run earlier this month, featuring fan edits of Harris set to songs from Charli XCX’s Brat album and from other popular artists like Chappell Roan. Now, the memes…
Verizon CMO Leslie Berland talks rebrand and career
Leslie Berland knows a thing or two about a rebrand.As Twitter’s first-ever chief marketing officer nearly a decade ago, she crafted the platform’s brand identity beginning in 2016. After leaving the company in 2022 and spending about a year at Peloton, she started as Verizon’s chief marketing officer in January,…
Coworking with Kristen Pumphrey
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
Ahead of football season, Sony and the NFL team up on tech
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Sony is gearing up for fall football—literally.The headphones and device-maker and the NFL have struck up a…
What advertisers need to know about the kids’ privacy bills passing the Senate
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.The kids ain’t alright—or at least, advertising to the kids might not be.This week, the Senate overwhelmingly…
Warner Bros. squares up against NBA in media rights legal battle
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Forget the Lakers versus the Celtics. The NBA has a new rivalry on its hands.Last week, Warner…
Coworking with Emily Ward
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured,…
How Netflix’s global marketing push helped make ‘Bridgerton’ soar
Dear reader, let it be known that if Netflix has a hit TV show, the streaming giant probably advertised the heck out of it.Season three of Bridgerton, the Shonda Rhimes-produced historical romance, is no exception.The new season, which had its first part release in May, was the most-streamed TV series…
Dr Pepper is pouring major ad dollars into TV
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.Pour one out for Pepsi.A few months after Dr Pepper replaced it as the second most-popular soft…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…