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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Why Customer Experience Will Define The Winners And Losers Of Tomorrow
Niki Hall: Chief Marketing Officer at Contentsquare, Advisor, Author. Customer experience (CX) programs will either be invested in or abandoned in the wake of a tumultuous economic year for many companies. Although, through my experience as a CMO, I’ve found that CX is a key differentiating factor, it requires commitment…
How Leaders Harness The Extraordinary Power Of Uniqueness
In 2007, two Japanese automotive giants were in fierce competition, both offering hybrid vehicles that were strikingly similar in various aspects like price, running costs, reliability, and size. More importantly, they both boasted impressive green credentials, hailing from reputable manufacturers with substantial marketing campaigns behind them. Given these similarities, one…
College Enrollment Increases For First Time Since The Pandemic
After years of steady declines, preliminary figures show that overall college enrollment is up nationwide for the fall, 2023 semester, the first increase since the beginning of the pandemic. According to the National Student Clearinghouse Research Center (NSCRC) Stay Informed with the Latest Enrollment Information report for fall 2023, initial…
How To Create And Reach Financial Goals For Maximum Profit Potential
As a business owner, you're likely aware of the importance of financial stability and growth. To thrive and maximize profit potential, it's vital to set clear financial goals for your business and work tirelessly towards achieving them. Whether you're looking to increase revenue, reduce costs, or improve profit margins, having…
How Women Can Level The Playing Field In Film & Television.
Jana Memel was born with both dyslexia and an eye disorder that left her with almost no depth perception. Yet despite failing at “nearly everything” as a child, she has gone on to be a two-time Academy Award winning producer in an entertainment industry known for being biased against women.…
19 Key Ways Agencies Help Their Clients Prepare For The Holiday Rush
Businesses are gearing up for one of the most frenetic shopping seasons of the year, starting with Black Friday, which presents a golden opportunity for marketing and advertising agencies to demonstrate their prowess in helping clients stand out amid a cacophony of competitors’ deals and discounts. From crafting a compelling…
Senators Propose Bill To Loosen Charter School Money Stream
Eight senators have proposed a bill that would make it easier for money to flow from the federal grant program for charter schools. The federal Charter Schools Program (CSP) was founded in 1994; since then the program has dispensed an estimated $4 billion taxpayer dollars to support expansion and development…
Getting Late For The GMAT Or GRE? Consider The EA For MBA Admissions.
MBA hopefuls with January deadlines: if you’ve been putting off writing your MBA applications until you get an optimal score on the GMAT or GRE, it’s time to balance your priorities. The Executive Assessment (EA) and test-optional programs offer possible solutions get you past test-taking and on to completing your…
3 Ways Women Can Champion Themselves At Work
Elizabeth Zott is a chemist masquerading as a 1960s cooking show host in Bonnie Garmus’ book Lessons in Chemistry. Her own career aspirations cut short by overt sexism and abuse, she uses cooking to teach chemistry and inspire women to break free from the work world’s impossible constraints. The plot…
Kendall Clark Founds Stardog To Solve Data Silo Problem
Kendall Clark is on his second career. Up until the age of 27 he was an academic having gone to school for years to attain his PhD in philosophy. And while he enjoyed the life of an academic philosopher, it didn’t pay the bills. He thought programming was a good…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…