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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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8 Generative AI Lessons From The Classroom
Offering courses that effectively prepare students today for collaborative work with generative AI in the future is a challenge that few instructors have mastered well. Several key lessons have emerged from the Neeley School of Business, Texas Christian University classrooms, where I teach, that might be helpful to effectively harness…
Friction In The Customer Experience Makes It Harder For Brands To Convert Diverse Customers
For inclusive marketing to be executed well, customer experience must incorporated from the beginning. The customer experience you deliver is the vehicle with which the people you serve determine whether or not they belong with you. The better designed the customer experience, the more they will feel that what you…
STEM Majors Are Inherently More Valuable Than Humanities Majors
I cannot tell you the number of students who tell my team daily that despite their passion for the humanities, they will most likely be majoring in a STEM field due to concerns about job prospects. I myself have been the recipient of many such pieces of well-intentioned advice earlier…
Anine Bing Focusing On Expansion, With Kate Moss As Face Of The Brand
When the person on your brand’s vision board ends up serving as the face of your most recent campaign, it’s a sure sign that your vision and your brand strategy are aligned. That’s the case for Los Angeles-based fashion brand Anine Bing, who has partnered with iconic British supermodel Kate…
Bernice Chao – Championing Diverse Voices In The Creative Industry
As the fastest-growing minority segment in the US, the Asian American Pacific Islander (AAPI) continues to attract the attention of brands and marketers, representing a significant business opportunity in several markets. However, to overcome the stereotypical (and sometimes prejudiced) old approach to this segment, brands must seek voices that authentically…
The Proxy Process Needs A Reboot
The SEC explicitly forbids shareholders from tabling proxy proposals that deal with “ordinary business matters.” Is it time to change that policy at least for firms that are chronic under performers? A while back, I had written a piece on Forbes highlighting the presence of 37 firms in the S&P…
5 Mistakes That Can Destroy Your Business And How To Avoid Them
Fifty percent of businesses fail by their fifth year of operations. Serial entrepreneur, investor and lawyer Patrick Esposito wanted to know why. Esposito, president of ACME General Corp. and author of The Structure of Success: A Framework to Help Build Your Business Better, interviewed 100 leaders in a wide range…
Do I Really Need A Degree To Land A High-Paying Job In 2024?
Are degrees still relevant for the future? Can you secure a high-income career without one? The answer depends on what your goal for studying is. As of 2022, only 51% of Gen Z showed interest in pursuing a four-year degree, down from 71% in 2020, while simultaneously, interest in community…
Workplace Civility. Can we get to a place where people feel valued?
What the heck is going on in the workplace these days? Has the idea of respect for people gone the way of shoulder pads in suits? Here are a few examples of workplace behavior that’s wrong on so many levels. Ghosting people who interview with your company. Someone you’re interested…
Creatives On Strike: Talent Versus Technology
Founder and CEO, Pulse Creative. After 148 days, the Writer’s Guild strike in Hollywood came to a close. This strike affected many creatives and businesses and has set a precedent when it comes to artificial intelligence. A quick recap: Writers wanted fair wages and working conditions. The strike ended with…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…