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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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What ‘Five Nights At Freddy’s’ Says About The Generation Gap, Top Brands Lose Their Luster
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Last weekend, the horror movie Five Nights At Freddy’s raked in $78 million at the box office…
United Chooses ‘White, Young Women’ For Dodgers Charters, Suit Alleges
A pair of United Airlines flight attendants filed a lawsuit claiming they were passed over for the coveted assignment of working on charter flights for the Los Angeles Dodgers because the players prefer a “certain look” of “white, young, thin women who are predominately blond and blue-eyed.” Flight attendants Dawn…
These 8 Levers Of Organizational Culture Will Drive Great Performance
Forty-six percent of business leaders say that culture drives employee productivity, engagement and retention — and 90% say that the importance of a company’s culture has increased in the current business climate. Ironically, fewer aspects of organizations are more misunderstood than culture. Easily confused, and often over-simplified as “employee engagement”…
Bread And Circuses: Leading Beyond Distractions
They shed their sense of responsibility Long ago, when they lost their votes, and the bribes; The people who once granted power, high office, legions, everything Curtail their scope and reveal their anxiety for two things only, Bread and circuses. – from Satire X, Juvenal, 100 CE This has been…
12 Smart Ways To Monitor And Manage A Company’s Reputation
In today’s fast-paced, social-media fueled business world, a company’s reputation is a primary asset that must be well-maintained to ensure sustained growth and success. Without warning, an organization can find itself facing the kind of negative publicity every business fears, with consumers widely sharing news or information that damages the…
Understanding The New Job Search Landscape
Navigating the post-pandemic job market is really tough, and it doesn’t help that there’s a ton of misinformation swirling on LinkedIn and TikTok. A whole new cottage industry has sprung up, with folks peddling courses to help you “beat the ATS” and not get ghosted by recruiters. Though there have…
Meet The Colonel Sanders Of Cheesesteaks
Derrick Hayes, founder of Big Dave’s Cheesesteaks, reveals his formula to be the next fast-food king. By Diane Brady, Forbes Staff To make the perfect Philly Cheesesteak, Derrick Hayes says, you have to start with the right water. The water in Philadelphia, he insists, gives the bread a distinctive taste…
Appdome CEO Tom Tovar Talks His Company’s Mission, Android Accessibility Service Attacks, More In Interview
In a press release issued in late September, Bay Area-based mobile security company Appdome announced so-called “new mobile anti-malware protections” which detect various kinds of Android Accessibility Service malware. According to Appdome, malware of this type is oftentimes used to “carry out large scale, distributed attacks on mobile banking apps,…
5 Books On Innovation (And How They’ll Make You More Collaborative)
No matter what industry you work within, you’ve likely heard time and time again that innovation is essential to surviving the modern business world. Technology moves faster than ever and an innovative mindset acts as a business’ best avenue to staying one step ahead of the game. New ideas don’t…
China’s Demographic Catastrophe
Chinese demographics made headlines earlier this year when Beijing announced that the country’s population had shrunk over the prior ten years. Commentary naturally and correctly speculated on how the unfolding trend would set back the nation’s economic prospects. What much of this commentary missed was an explanation of exactly how…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…