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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Jorma And Jack’s Lessons On Collaboration
Okay, so you’ve been playing a song one way for a couple of generations, and then someone suggests, "How about adding a sousaphone solo?” If you are Jorma Kaukonen and Jack Casady – two legendary rock stars performing together since the early 1960s – you go for it. The duo…
Unleashing Katya Tolstova’s Fierce Influence
I’d say Forbes hit the bullseye with their second annual top creators list in 2023. As someone who blazed the trail by recognizing social media stars way back in 2014 for Variety magazine, continuing to witness influencers evolve always brings a smile to my face. Amidst the whirlwind of lessons…
Mastering The Art Of Building A Mesmerizing Personal Brand
Having a personal brand is one matter but learning how to build and grow a sustainable personal brand is another altogether. To stand out from the competition in your industry, you need to become a magnetic force that pulls people in and leaves a lasting impact. The foundation of a…
What ‘Five Nights At Freddy’s’ Says About The Generation Gap, Top Brands Lose Their Luster
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. Last weekend, the horror movie Five Nights At Freddy’s raked in $78 million at the box office…
United Chooses ‘White, Young Women’ For Dodgers Charters, Suit Alleges
A pair of United Airlines flight attendants filed a lawsuit claiming they were passed over for the coveted assignment of working on charter flights for the Los Angeles Dodgers because the players prefer a “certain look” of “white, young, thin women who are predominately blond and blue-eyed.” Flight attendants Dawn…
These 8 Levers Of Organizational Culture Will Drive Great Performance
Forty-six percent of business leaders say that culture drives employee productivity, engagement and retention — and 90% say that the importance of a company’s culture has increased in the current business climate. Ironically, fewer aspects of organizations are more misunderstood than culture. Easily confused, and often over-simplified as “employee engagement”…
Bread And Circuses: Leading Beyond Distractions
They shed their sense of responsibility Long ago, when they lost their votes, and the bribes; The people who once granted power, high office, legions, everything Curtail their scope and reveal their anxiety for two things only, Bread and circuses. – from Satire X, Juvenal, 100 CE This has been…
12 Smart Ways To Monitor And Manage A Company’s Reputation
In today’s fast-paced, social-media fueled business world, a company’s reputation is a primary asset that must be well-maintained to ensure sustained growth and success. Without warning, an organization can find itself facing the kind of negative publicity every business fears, with consumers widely sharing news or information that damages the…
Understanding The New Job Search Landscape
Navigating the post-pandemic job market is really tough, and it doesn’t help that there’s a ton of misinformation swirling on LinkedIn and TikTok. A whole new cottage industry has sprung up, with folks peddling courses to help you “beat the ATS” and not get ghosted by recruiters. Though there have…
Meet The Colonel Sanders Of Cheesesteaks
Derrick Hayes, founder of Big Dave’s Cheesesteaks, reveals his formula to be the next fast-food king. By Diane Brady, Forbes Staff To make the perfect Philly Cheesesteak, Derrick Hayes says, you have to start with the right water. The water in Philadelphia, he insists, gives the bread a distinctive taste…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…