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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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The Parable Of WeWork – Keeping Your Feet On The Ground
by John Mullins, Associate Professor of Management Practice at London Business School Vaunting egos and untethered ambitions. Not an encouraging mix of characteristics for any company, but with WeWork in mind, it was the fuel which seemingly helped propel the company to soaring heights, and then drove it into the…
For Every Child, Peace
Humanitarian groups, including UNICEF, are calling for an immediate end to the unrelenting violence in Gaza and the unconditional release of all hostages. Hear what the children of Gaza, caught in a catastrophic situation, have to say. One month after at least 1,400 people, including more than 30 children, were…
5 B2B Lead Generation Ideas To Fill Up Your Sales Pipeline
Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a problem and provide a product or service that solves that problem. When your brand is a good fit, your leads will…
Trump’s “American Academy” Is An Awful Idea
Last week, GOP front-runner Donald Trump pledged to create a new government-operated online university. Taking a page from the Sanders-Biden “free college” playbook, Trump’s “American Academy” would issue free degrees while applying National Conservatism’s taste for big government and industrial policy to higher education. The scheme would be funded by…
7 Emotional Challenges To Manage When Changing Careers
When attempting a career pivot, you might find yourself disproportionately focusing your efforts on the practical aspects of changing careers like reworking your resume, networking with people in your target industry, or brushing up on your interview skills. All these efforts are important. Equally important is dealing with the emotional…
The Power of Weird
Does blending in with the pack risk killing my business? Is business as usual a safe approach right now? At a time of uncertainty, in a cost-of-living crisis, and with consumer confidence faltering, these are questions increasingly being asked – about brands and the values and cultures, purposes and objectives…
A Look Through The GC Index
Our focus is to unlock the power of business and organizations to have a positive impact in the world, via their people. So we love using The GC Index, a unique tool for identifying and developing individual contributions to collective impact. We’ve been reviewing each form of contribution, or proclivity,…
Amazon Starts The Holiday Season With A Nostalgic Campaign, Amid More FTC Charges
This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. There’s just 47 shopping days until Christmas, and according to new data from Attest, a great deal…
New Hampshire Is Contemplating A New Schooling Model. Why The Odds Are Not In Their Favor
The state of New Hampshire is contemplating a shift to competency based learning. As reported by Amanda Gokee for the Boston Glode, the shift is facing pushback from many educators. The pushback is not surprising. It has only been five years since Maine gave up their own statewide CBL initiative…
Chamberlain Shutting The Door On MyQ Garage API Access Reminds How Smart Home Tech Empowers Everyone
Jennifer Pattison Tuohy reported for The Verge on Wednesday that Chamberlain, maker of the popular MyQ connected garage controllers, announced it would be shutting off “all unauthorized access” to the MyQ APIs. As Tuohy notes, this move breaks support for popular third-party software tools such as Homebridge and Home Assistant.…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…