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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Empowering Women During Divorce – Financial Strategies To Ensure Security For The Future
Divorce is a life-changing event that can take a heavy toll on anyone, especially women. Beyond the emotional pain, financial consequences can be just as difficult to bear. Protecting yourself financially during this difficult time is crucial for peace of mind and stability amidst the upheaval. Speaking with Tracy Coenen,…
6 Critical Factors For Competitive Advantage
Use of Generative Marketing AI (“GenAI”) has skyrocketed among businesses of all sizes for many reasons: The promise of cost and time savings, personalization at scale, easier and better customization, and its ability to generate thought starters and stimuli for marketing content and new products and service development. After speaking…
Why Threats Of Boycotts Have Not Deferred Skittles LGBTQ+ Inclusive Marketing
As a brand, Skittles has been supportive of the LGBTQ+ community for quite some time. For the last four years, they’ve partnered with GLAAD to “rewrite the script for LGBTQ+ acceptance.” Ryan Pardo-Roques, senior brand manager at Mars, the parent company of Skittles, talked about the brand’s commitment to the…
Lessons From Elon Musk’s ‘X’
Throughout my many brushes with economic theory, one concept has resonated with me more profoundly than others: creative destruction. Initially coined by the Austrian economist Joseph Schumpeter, the term captures the continuous cycle of new ideas, products, and industries that emerge only to replace their predecessors, ultimately driving economic growth…
What Visitation Should Abusers Have With Their Children?
State law and the impact of domestic violence in a custody determination “Approximately half of all state laws make a presumption that it is harmful to the child and not in the best interest of the child to be placed in sole custody or joint legal custody with the perpetrator…
There’s A Thin Line Between Allyship And White Saviorism
Michael Oher, who is the subject of the 2009 award-winning movie The Blind Side, has alleged that much of the critically-acclaimed movie was fabricated. The film has long been criticized for its white savior narrative. White saviorism can be thought of as the belief that white people must save, help,…
How Uber Health Is Successfully Addressing The Maternal Health Crisis
In 2018, Uber Technologies noticed that while transportation barriers were frequent across the general population, these barriers were greatest for vulnerable populations, including patients with the highest burden of chronic disease. Healthcare organizations were feeling the impact too. At the time, 3.6 million Americans missed doctor’s appointments annually due to…
How Cutting-Edge AI Technologies Are Helping Companies Establish Trust And Credibility Through PR
In the fast-paced, crowded business world, credibility is the one thing that can cut through the noise. A solid PR strategy can impact consumer behavior, purchasing patterns, and customer sentiment. “The need to quickly establish trust and credibility for its clients is greater than ever,” says Danielle Sabrina, celebrity publicist…
4 Reasons To Arrive Early To Your Speech
You’re on the hook for a high-stakes presentation. You’ve prepared your strategy, crafted three tight-and-bright key messages and designed visually appealing slides. After all this preparation, you might be tempted to arrive just in time to make a big entrance. Do that and you’ll miss an opportunity to light up…
How To Quit Your Job
We give quite a bit of thought to first impressions as we start a job – and not nearly enough to last impressions when we’re leaving one. Years ago, I reached out to a fairly prominent CEO to get a reference for an individual who was in the final stages…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…