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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Why Brand Building Is So Important For Startups
Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go to market. When it comes to startups, building a strong brand is not a luxury; it’s a necessity. With fierce competition and constant noise, branding serves as an essential…
Mortgage Rates Hit 21-Year High, Surpassing 7%
This is a published version of the Forbes Daily newsletter, you can sign-up to get Forbes Daily in your inbox here. Good morning, This week, wildfires continued to rage in Maui, and at least 111 people have died. What is now the deadliest fire in recent U.S. history was spread…
20 Ways A Company Can Increase The Diversity Of Its Job Applicants
In the pursuit to create a more diverse, equitable and inclusive work environment, companies are seeking the best strategies to increase the number of diverse applicants applying to job openings. While hiring more diverse candidates sounds simple enough, even when organizations take specific measures to improve DEI, their efforts sometimes…
12 Common SEO Errors To Avoid When Optimizing A Site For Voice Search
As voice search becomes more and more popular among internet users, companies are looking to optimize their websites to capitalize on the shift away from text-based searches and ensure that they rank higher in voice-based search results. Because voice search is still fairly new, however, best practices for SEO in…
20 Reliable Methods Coaches Can Use To Land New Clients
One of the most pertinent challenges for coaching professionals is securing a consistent stream of new clients. From networking and referrals to content marketing and social media outreach, coaches can employ a myriad of techniques to attract potential clients. However, uncovering the ultimate strategy that consistently brings in qualified leads…
Katie Couric Celebrates 15 Years Of Standing Up To Cancer
On August 16, a new study revealed that cancer rates are on the rise among younger Americans. Cancer holds the ignoble spot of second most common cause of death in the U.S., after heart disease. Acclaimed news anchor, journalist and media company founder Katie Couric lost both her late husband…
Rampa on How Keinemusik Became A Movement
In the dynamic and ever-evolving world of electronic music, few have captivated audiences and ignited dancefloors in recent years like a music-creator collective from Berlin. The non-traditional approach to music production and style extends to their name, which cheekily means "no music" in German. Keinemusik is a tongue-in-cheek name that…
The Unfolding Maui Wildfire Crisis Is Following A Familiar Script
The aftermath of the deadly and destructive wildfires on Maui is following a script that many corporate executives have faced when trying to recover from a crisis at their organizations. The predictable nature of the pattern, however, does not make the images and news from the Hawaiian island any less…
The Positive Side Of Negative Personalty Traits
Wouldn’t it be great if we were able to positively embrace all personality traits? Well, we can if we understand how to best leverage some of what I call the darker sides of personality traits. Here’s what I mean. I remember attending a parent meeting with my daughter’s second grade…
Biden Takes Another Swipe At Beijing
Biden has at last issued the long-awaited executive order. It bans American investments in certain aspects of Chinese technology. The White House has indicated that it has been more than a year in the making and reflects all sorts of compromises with others in government and in industry. It parallels…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…