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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Activities And Honors Ivy League Admissions Officers Look For On The Common App
The world of elite college admissions has undergone seismic shifts within the last few years—the Covid-19 pandemic, advances in artificial intelligence, and recent landmark Supreme Court rulings have significantly impacted the means by which prestigious colleges evaluate potential applicants. More than ever before, admissions committees are viewing students’ extracurricular involvements…
Goldman Sachs Consumer Bank Failure And The Dangers Of Idea Addiction
Last week came the news of layoffs at Goldmans. Below these headlines is the story of Goldman’s failed attempt to enter consumer banking. Many will see this as evidence of the same old story for corporate innovation: big company with big dreams that get cut as soon as the going…
UNICEF Rushing Urgent Aid To Flood Victims In Libya
UNICEF is reaching children and families with emergency supplies after Storm Daniel swamped northeastern Libya, collapsing dams and washing away entire villages. Families are facing catastrophic flooding and landslides in northeastern Libya after Storm Daniel came ashore on Sept. 10, 2023, inundating communities along the country's Mediterranean coast with sudden,…
How Barbie Found New Life Through Brand Storytelling
There’s no shortage of coverage on Barbie’s box office dominance, the result of bold filmmaking and a marketing launch that was more of a pop culture takeover than an ad campaign. The film became the highest grossing movie of 2023, and it’s also changing the conversation around the globe about…
How To Create A Culture Of Psychological Safety
Creating a safe and inclusive work environment is vital for fundamental employee well-being and for creating a workplace where everyone is set up to do their best work for the business. One key aspect of this is psychological safety – the belief that one can speak up, ask questions, and…
How Remote Work Is the Great Equalizer in the Workplace
Becoming a leader in a unicorn tech startup might seem like #careergoals for many. For me, it was anything but. I struggled in my role and had a hard time finding a place in a culture that seemed to be built exclusively for my male coworkers, where I was criticized…
Another Wave Of RTO Mandates, Inbox Overload And How To Fail Successfully
Here is the published version of this week’s Forbes Careers newsletter, which brings the latest news and ideas about the world of work and advice for accelerating your career straight to your inbox every Tuesday. Click here to get on the newsletter list! Failure is inevitable. But it’s also necessary…
How BaseCamp Brings Value To Customers
Sustainability is increasingly important to consumers—especially Gen Z and those with a Gen Z mindset. In fact, a whopping 73% of the Gen Z population says they are willing to pay more for products that preserve the environment. That said, sustainability alone isn't the sole deciding factor in attracting and…
How Success Grew in Brooklyn for This Unique Plant Shop
"We want customers to feel like they just walked into someone's backyard — not just a retail store," says Ivan Martinez, who co-founded the Brooklyn-based plant shop Tula with his wife Christan Summers. "We don't want to sell people plants, we want to teach people about plants. When they're comfortable,…
5 Ways Zuru Toy Brand Has Dominated The Blind Box Toy Scene
The ZURU toy brand phenomenon has taken over the blind box toy scene. Everyone from children to teenagers and adults alike are obsessed with their Mini Brands, Snackles, Buncho Balloons, and the many toys they have within their collection. ZURU have carved out a unique niche in the industry and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…