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Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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How To Apply Design Thinking To Digital Marketing
Founder of BeUniqueness. Imagine a world where every digital marketing agency serves up the same old strategies year after year. Sounds monotonous, right? That's precisely the rut many find themselves in today. But you don't have to settle for the status quo. I didn't. By embracing design thinking, I've revolutionized…
5 Secrets For Brokers To Build A Thriving Business
Modern commerce creates room for the service-oriented middlemen— connectors. Positioned between producers and consumers, the connector orchestrates the flow of goods, services, and information. They connect businesses to consumers for a fee. While Columbia law professor Kathryn Judge advocates that middlemen are the backbone of capitalism, there’s a growing niche…
CP’s Dhanin Chearavanont Receives Malcolm S. Forbes Lifetime Achievement Award
Dhanin Chearavanont, senior chairman of Thailand’s Charoen Pokphand Group (CP Group), received the Malcolm S. Forbes Lifetime Achievement Award at the Forbes Global CEO Conference on Monday in Singapore. The award recognizes a lifetime of achievement and is a celebration of global business success bestowed upon an individual who embodies…
Despite ESG Backlash, Linking ESG Goals To Pay May Help The Planet
By Gaizka Ormazabal and Igor Kadach (IESE Business School) BlackRock CEO Larry Fink recently said he’s stopped using the term “ESG” because the acronym for environmental, social and governance criteria has become “weaponized” by both the left and the right. “I don't use the word ESG any more, because it's…
Why It’s Vital To Measure The Impact Of PR Work
In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the detriment of companies. Whether they’re working in-house at a company or alongside outside PR firms, public…
A Representative Female Car Crash Dummy Is Here
Once every six minutes: the U.S Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) report showed that there was about one car crash every six minutes in the United States in 2020 (the latest year the data is available). Put another way, there are about 14,386 accidents per day…
‘Trust’ May Have Some Nuances You Haven’t Considered
“Trust is like blood pressure,” says social observer Frank Sonnenberg. “It’s silent, vital to good health, and if abused it can be deadly.” There’s no doubt that trust is the operating system of every relationship in our lives. In some instances, it can take years to earn and only a…
5 Reasons Why Humanizing Your Brand Will Take You To The Next Level
Prior to the advance in technology, communication between companies and consumers was one way. Businesses spoke to customers through advertising, but there was limited opportunity for customers to respond. Times have changed, and today, customers make buying decisions based on their experiences, not price and practicality. You can have two…
BJ’s Wholesale Club Names Anjana Harve Chief Information Officer
Big-box retailer BJ’s Wholesale Club on Monday announced Anjana Harve has joined the company as EVP and Chief Information Officer, effective immediately. She will report to Chairman and CEO Bob Eddy and will serve as a member of BJ’s executive leadership team. She will be responsible for the strategic leadership…
Secrets Salaries And Talent Retention: Transparency Helps
In Italy the topic has gone by in relative silence, maybe because the effective application of the norm is still quite far away timewise and we shall only get round to it in due course. Or maybe because the EU directive 2023/970, which rules out keeping salaries secret, actually touches…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…