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Leadership
Zoom’s Return-To-Office Could Doom The Company
Exceptional leaders often excel as skilled storytellers, and for good reason. Once a company hits a certain level of organizational complexity, one of the most important tasks the CEO has is to craft intellectually coherent and captivating narratives about the firm, its purpose, and its performance. Failure in this task means undermining the very existence of the company; a sin…
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Netflix Has 2 CEOs: Greg Peters, Ted Sarandos. It’s Working.
This article originally appeared on Business Insider. How do you share the leadership of a multibillion-dollar company? Netflix co-CEO Greg Peters thinks he and co-CEO Ted Sarandos have got it down. Peters recently told The Verge that he considers having two CEOs to be an "incredibly powerful model" that works…
3 Strategies for Lasting Customer Loyalty and Growth
Customer experience, put simply, is everything. Every interaction our customers have with our business, no matter how big or how small, can positively or negatively impact the relationship. A stellar customer experience can yield many benefits — increased revenue, brand loyalty, market share growth and competitive differentiation, to name a…
Dr. Bronner’s CEO Salary Cap Based on Lowest Employee Wage
Dr. Bronner's estimates that a bottle of its soap is sold every two seconds — but the 150-year-old, family-owned business stands for more than just the products it puts on the shelves.A social media post from Dr. Bronner's last week revealed an internal aspect of its business: the soapmaker limits…
Do You Perpetuate Harm Against Your LGBTQIA+ Employees?
In recent years, companies have taken steps to create more inclusive workplaces for LGBTQIA+ employees. But let's be real — many still face discrimination, aggression and a lack of genuine support from leadership.One major roadblock? Low-conscious leaders who haven't done the inner work to heal their own traumas, judgments, and…
I Started Over 300 Companies. Here Are 4 Things I Learned About Scaling a Business.
Starting a business requires a delicate balance of risk, passion, intel, research and confidence in yourself. You have to trust your instinct — and rest on the hard work you've done to prepare for business growth. You also have to weigh potential risks against the confidence and belief that you…
The 5-Step Elevator Pitch That Attracts Dream Clients
An elevator pitch is a brief, compelling introduction to who you are, what value you offer, and why it matters. It is often referred to as an elevator pitch because it should be short enough to be delivered within the time constraints of a single elevator ride, typically 30 to…
3 Essential Skills I Learned By Bootstrapping My Business
Before I became a dad, I bought a handful of parenting books. A type-A planner by nature, I wanted to know exactly what to expect when my wife and I were expecting. I thought if I prepared for it like a college exam, there was no chance I wouldn't ace…
How to Start a 6-Figure Etsy Side Hustle for Passive Income
More than half (54%) of Americans have picked up a side hustle over the past year to help make ends meet. And although people eager to earn extra cash have near-limitless options nowadays — from dog walking to driving for Uber, tutoring and beyond — some of the best gigs…
How to Utilize the Gig Economy for Business Efficiency
Today, many corporations are turning to the gig economy — a labor market characterized by the prevalence of short-term contracts or freelance work and less dependency on traditional full-time jobs.While an immediate advantage of employing gig workers is cost efficiency, I think there is an often overlooked benefit — tapping…
How Employers Can Protect Their Employees From Medical Debt
It's likely that your employees — at least some of them, and possibly quite a few — are struggling with medical debt. Medical debt has long been the leading cause of bankruptcy, and new data shows that 43% of Americans with commercial insurance through their employer have experienced medical debt,…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…