Growing a Business

Zack Oates of Ovation on Building Business Connections through Digital Storytelling

Growing a Business 4 Min Read

Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems

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Growing a Business 9 Min Read

A Founder’s Guide to Building a Real AI Strategy

Artificial intelligence is the buzzword of the century. It's been featured across nearly every technology headline and is guaranteed to be included in every sales pitch. It's no secret that this innovative and disruptive technology will revolutionize every industry. Historically, the latest technology has been reserved for resource-flush mega corporations,

Growing a Business 7 Min Read

How This Downtown Vegas Steakhouse Is Thriving

Before Barry's Downtown Prime was a destination in downtown Las Vegas, it was an idea shared among three friends.Barry Dakake, Yassine Lyoubi and Marco Cicione weren't strangers thrown together by opportunity. As the team behind Make It Happen Hospitality, they were a tight-knit trio with years of service under their

Growing a Business 8 Min Read

How to Build Resilience and Drive Growth in Turbulent Times

If you've been reading headlines, you might believe global trade is in decline. From trade wars to supply chain bottlenecks and deglobalization, there's no shortage of doom and gloom predictions for entrepreneurs.But from where I stand, the reality is very different. Global markets are buzzing with opportunity — and entrepreneurs

Growing a Business 10 Min Read

Brothers Start Business From Garage, Leads to $100 Million+

Coulter and Trent Lewis, Colorado-based brothers and co-founders, wanted to give yards across the U.S. a major update — and it led to the launch of an innovative lawn care brand in 2019: Sunday.Image Credit: Courtesy of Sunday. Trent Lewis, left, and Coulter Lewis, right.  "I'm standing in the aisle

Growing a Business 9 Min Read

Here’s Why I Tell Enterprise Companies to Make Time for Play

I recently found myself in a room full of engineers and program managers at an enterprise company. These were data-driven people, laser-focused on delivery. I only had minutes to get them all in the right mindset to be creative and open.I wasn't sure how my warm-up was going to go.The

Growing a Business 8 Min Read

How to Earn Customer Trust and Boost Sales Without Big Ad Budgets

For every one dollar businesses invest in public relations (PR), they earn an average of $5.50 back in media coverage. For this reason and more, major corporations consider PR indispensable.PR can make a big difference for companies and organizations of all sizes, however. As consumers' trust in traditional advertising and

Growing a Business 5 Min Read

How the Next Generation of Entrepreneurs Is Outpacing Us — and Why

When I launched my first startup, hustle culture was the playbook. You worked nonstop, obsessed over the product and hoped customers would show up later. Everything revolved around the grind.But the next generation of founders? They're building smarter — not just harder.They're rejecting outdated startup myths, reshaping what success looks

Growing a Business 8 Min Read

Why Your Company Updates Get Ignored — and How to Fix It

You spent hours drafting it, your team member proofread it, the CEO signed off on it and then you hit publish. The company update is now live on LinkedIn, your website's blog and even in the monthly newsletter. You waited, but nothing happened except maybe a couple of likes from

Growing a Business 7 Min Read

Why Emotional Branding Is Out and Functional Loyalty Is In.

32% of customers say they would walk away from a brand they love after just one bad experience, no matter how long they've been loyalBrand loyalty isn't dead, but it is evolving. At Digital Silk, we've worked with hundreds of growing brands across industries, and the pattern is clear: emotionally

Growing a Business 10 Min Read

Here’s the Strategy Smart Leaders Use to Outpace Disruption

Nothing tests a leader like turbulence. Just ask the thousands of executives watching AI disrupt their industries. ChatGPT was released just two years ago; OpenAI reports it now sees over 400 million weekly users, with more than 90% of Fortune 500 companies integrating its tools. By comparison, the internet didn't

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