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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Data Centers Are the New Powerhouses of the AI Economy
In the age of artificial intelligence (AI), data centers are no longer just physical structures housing servers — they are the backbone of an increasingly connected, intelligent world. As a branding expert, I see this transformation as not just a technical evolution but a pivotal opportunity for businesses to align…
How to Leverage Your Human Design Profile for Effective Communication and Business Success
Human Design is a personal assessment and tool leaders can use to understand themselves and their team better.In human design, the "profile" offers insights into one's personality strengths and weaknesses. In business, your profile can affect how you communicate with others, perceive the world and showcase the qualities that set…
From Barista to CEO: A Conversation With Smashburger’s Leader
When Denise Nelsen stepped into the role of Smashburger CEO after an impressive career at Starbucks, it was clear she was bringing a wealth of experience and a fresh perspective to the fast-casual dining space. Initially, I couldn't find much to uncover online about her transition or much about her…
Steph Curry and De’Aaron Fox Team Up to Change the Sneaker Game
Signature sneakers have been a cornerstone of the basketball business since Michael Jordan signed with Nike in 1984. As the saying goes, everybody wants to 'Be Like Mike.' But the shoe game has come a long way since Nike willingly paid MJ's fines for wearing Air Jordans in "unapproved colors."Turn…
How AI Is Transforming the SEO Landscape — and Why You Need to Adapt
Search engine optimization (SEO) has always been about one thing: making content visible to the right audience at the right time. Traditionally, this meant crafting content around specific keywords — the terms users type into search engines to find information.However, with the rise of artificial intelligence (AI), the SEO landscape…
Boost Your Profits and Customer Loyalty With These 6 Business Strategies
Acquiring new customers has always been quite a challenge, and it's getting more and more expensive and time-consuming in the realities of modern competition. Meanwhile, the main profits for businesses often come from repeat purchases.While the average customer retention rate across all industries hovers around 75.5%, businesses should strive for…
How Strategic Partnerships Catapulted My Business to 200% Growth — and How They Can Help You, Too.
I understand firsthand the power of strategic partnerships. Our firm was fortunate during the pandemic in that many businesses were expanding their workforce to include more remote workers. The geographical dispersion of these employees meant that the companies hiring them needed to register their payroll in several new states. My…
How to Craft Business and Domain Names That Stand Out
I've been down the rabbit hole of naming businesses more times than I can count. Naming your business isn't just about picking something you like — it's about setting yourself apart and giving your brand the perfect first impression. Oh, and if you're thinking, "What about the website name?" we'll…
How You Can Leverage These PR Strategies to Build Your Company’s Credibility and Trust
Many people will tell you that public relations is about telling your story to the media. The truth, however, is that it's just as much about building relationships.Of course, to be successful in public relations, you have to be able to build relationships with journalists and media contacts, but relationships…
Maximize Employee Retention by Tracking These 20 KPIs
It's a new year, and the merry-go-round has started. The strategy is off, the talent isn't delivering, the pipeline is way off where it should be, and the technology is never delivering.Sound familiar? Well, it should do. That's about 80% of the global market right now. So, how do you…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…