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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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How This ‘Simpsons’ Writer Found a Career as a Food Influencer
The Simpsons is known for predicting the future by reflecting the present.So when someone who was a head writer for the legendary animated comedy series sounds an alarm about his industry, you should probably pay attention."The business of television has collapsed," Bill Oakley said as he strolled the floor of…
6 Expert Tips to Protect Your Business From Holiday Scammers
The holiday season is a critical time for businesses, marked by increased sales and customer interactions. But alongside these opportunities, fraud and cyberattacks surge as fraudsters exploit the holiday rush. The rise in ecommerce, coupled with a high volume of transactions and seasonal urgency, creates a fertile ground for cybercriminals.…
Gen Z Talent Will Walk Away — Unless You Try These 6 Strategies
It's no secret that in today's workforce, there's a vast chasm between the most senior employees, and the most junior. Societal shifts, changes in economic security, the internet, the pandemic and a million other factors have created a generation of younger workers who are looking for purpose, transparent dialogue, work-life…
How AI Can (and Should) Drive Innovation Across Your Entire Company
Thanks to AI, we are entering a new golden age of innovation — a time when anyone, from the smallest startup to the largest corporation, can drive transformative change. But if history is a teacher, one harsh lesson stands out: Many companies will miss this opportunity. They'll miss it not…
How to Identify and Address Niche Market Pain Points
Business leaders are always looking for new ways to make their brands stand out. There are opportunities everywhere, but the most significant ones usually come up when you identify a personal, specific and often ignored pain point.It was the alcohol flush effect for me, which is also known as the…
How to Unify Your Tech Stack in 30 Days — and Save Money
Did you get into business to manage software? Unless you're in tech (like me), you probably didn't. But thanks to software sprawl, you may spend more time juggling tech tools than talking to customers.Software sprawl happens when you find yourself with more apps or tools than you can effectively manage…
Why The Independent Workforce Is Here to Stay
The workforce has undergone seismic shifts in the past 4 years.Spurred by the pandemic, the great resignation and immediate remote work adoption, the "freelance economy" has looked promising as the future workforce.But then 2024 happened. Widespread layoffs replaced the great resignation. Return-to-office policies from Amazon to Dell replaced broad remote…
4 Coaching Practices Every Leader Should Master
When I coach softball for kids new to the sport, my advice to batters is simple: stand at the plate, bring the bat up to shoulder height and keep your eye on the ball. It's simple because they're young and inexperienced. I'm happy as long as they're learning and having…
How to Build Coaching Business That Clients Trust
Let's get real: If you've been on social media lately, you've probably seen everyone and their dog claiming to be a "coach." Big promises, high-ticket prices and flashy marketing are everywhere — Become a millionaire overnight! Get unlimited success in 30 days! All that hype has created one big problem:…
How to Create a Brand That Turns Customers Into Diehards
In an age where data-enabled digital marketing has become a science, one would think consumer understanding would be measurable and predictable.But it's not that simple.Take the music industry, for example. From the iPod to Spotify, the industry's 21st-century story was digitalization. Today, virtually every song ever made is available online…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…