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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Employees Are Frustrated By These Toxic Behaviors
Salary dissatisfaction, lack of appreciation and poor work-life balance are corporate America's top frustrations — according to the nation's HR pros.A new survey of 1,000 human resource professionals revealed the biggest challenges facing the workforce today, along with the pain points HR problem-solvers are feeling in their departments.Twenty-nine percent of…
She Was a Regular at a Struggling Coffee Shop. Then She Bought It, and 4X the Annual Revenue to $1.8 Million.
Kristen Williams-Haseotes bought a struggling Bad Ass Coffee and made it the brand's top-performing location. Now it's on track to drive at least $1.8 million in revenue in 2024. How? She knew nothing about the coffee business, but she understood the importance of community, and how it gives places meaning.Haseotes…
When I Became President of KFC, Franchisees and Corporate Hated Each Other. But I Believed This Behavioral Theory Could Bring Them Back Together.
In 1994, I became the president of Kentucky Fried Chicken. It was a big job, and I was excited. But when the news got out, I got more calls offering condolences than congratulations.I understood why. KFC had been struggling. It hadn't achieved its business plan and had no same-store sales…
How to Create a Brand Philosophy Your Whole Team Believes In
The day after we finished training our staff for the new Ford's Garage in Gainesville, Florida, a family appeared at the door. They thought we were open because they saw the team in the dining room. We could have told them to come back when the restaurant opened to the…
His Multimillion-Dollar Business Revived Espresso Martinis
"We are coffee-obsessed in Australia," Tom Baker, co-founder of Mr Black Cold Brew Coffee Liqueur, tells Entrepreneur. "It's like a religion. It's a point of national identity."Image Credit: Courtesy of Mr Black Cold Brew Coffee Liqueur. Tom Baker. After World War II, Italians immigrated to the country and brought espresso…
Why Scaling Too Fast Can Sink Your Startup
You've heard the statistics: Around two-thirds of startups fail.Young companies fail for many reasons — from insufficient capital to lack of market demand — but scaling too quickly is the primary culprit. Growing at an unsustainable pace too early can be fatal, contributing to an estimated 74% of startup failures.Gripped…
Why Your Marketing Strategy Needs a Data-Driven Overhaul
In today's hyper-connected world, data isn't just a buzzword — it's the lifeblood of any successful marketing strategy. Yet, despite all the talk about data-driven marketing, most companies are still missing the mark. Are you one of them?If so, it's time to rethink your approach because the new generation of…
How to Succeed in Overcoming the Language Barrier in Multilingual Markets
As entrepreneurs continue to look for ways to expand their global footprint, they often encounter a significant hurdle: the language barrier and the risk it presents. Miscommunication and misunderstandings can lead to costly mistakes, drains on company time and missed opportunities.As CEO of INS Global, I have seen firsthand thousands…
This Chicago Native Wants to Build the In-N-Out of Tacos
Taylor Mason of Taylor's Tacos is on a mission to take her business to the next level and create the "In-N-Out of tacos."With this bold idea in mind, the West Chicago native is transforming her beloved fast-casual taco concept into a streamlined fast-food experience that caters to the modern customer's…
3 Small Changes That Made My Company More Scalable — and Boosted Our Sales by $14 Million in 1 Year
Scaling a business is often painted as this glamorous race to the top. In reality, it's the groundwork you lay that would either make or break your growth. I've been there — building a tech company from scratch to a successful exit and now investing in other startups — and…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…