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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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Why Scaling Too Fast Can Sink Your Startup
You've heard the statistics: Around two-thirds of startups fail.Young companies fail for many reasons — from insufficient capital to lack of market demand — but scaling too quickly is the primary culprit. Growing at an unsustainable pace too early can be fatal, contributing to an estimated 74% of startup failures.Gripped…
Why Your Marketing Strategy Needs a Data-Driven Overhaul
In today's hyper-connected world, data isn't just a buzzword — it's the lifeblood of any successful marketing strategy. Yet, despite all the talk about data-driven marketing, most companies are still missing the mark. Are you one of them?If so, it's time to rethink your approach because the new generation of…
How to Succeed in Overcoming the Language Barrier in Multilingual Markets
As entrepreneurs continue to look for ways to expand their global footprint, they often encounter a significant hurdle: the language barrier and the risk it presents. Miscommunication and misunderstandings can lead to costly mistakes, drains on company time and missed opportunities.As CEO of INS Global, I have seen firsthand thousands…
This Chicago Native Wants to Build the In-N-Out of Tacos
Taylor Mason of Taylor's Tacos is on a mission to take her business to the next level and create the "In-N-Out of tacos."With this bold idea in mind, the West Chicago native is transforming her beloved fast-casual taco concept into a streamlined fast-food experience that caters to the modern customer's…
3 Small Changes That Made My Company More Scalable — and Boosted Our Sales by $14 Million in 1 Year
Scaling a business is often painted as this glamorous race to the top. In reality, it's the groundwork you lay that would either make or break your growth. I've been there — building a tech company from scratch to a successful exit and now investing in other startups — and…
How Entrepreneurs Can Unlock Hidden Potential for Success
I have spent 37 years as a founder, CEO, investor, advisor, board member and leader, and I've seen my share of soaring successes and crushing failures. My entrepreneurial journey has been punctuated by significant challenges, including the Great Recession, where I lost everything. These experiences have taught me the importance…
Here’s How I Drove My Company’s Revenue By Taking One Often-Overlooked Step
I worked at Hootsuite when the social media management leader launched its first paid certification program, and I'm lucky to have witnessed the development of such industry-leading customer education. But I know that revenue was not the main goal going in.At the time, the courses were intended to support lead…
From Startup to Board Leader – My Path to Success
Born and raised in Kyrgyzstan, I've always been captivated by the power of technology and its potential to transform lives. This fascination led me to pursue a career in software development, where my true passion lies in not just creating software but in bringing these solutions to market.In 2007, along…
How Women-Owned Businesses Can Set Themselves Apart From the Competition By Taking This One Simple Step
Running a business is a huge undertaking, especially if you are a woman entrepreneur. Despite progress in gender equality among most sectors of society, women-owned businesses still face unique challenges in the marketplace.A 2023 Bank of America survey found that 31% of women business owners said they have had difficulty…
How to Use Webinars to Boost Credibility and Your Bottom Line
Webinars have become a popular presentation tool for many businesses. They allow a company to educate clients and promote products or services to an online audience. However, some businesses do not use webinars to their fullest advantage. Here are some tips for utilizing webinars that may not be as commonly…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…