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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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She Started a Business That Earned Over $30M Last Year
There's no shortage of boulangeries in Paris, Johanna Hartzheim, co-founder of bakery delivery subscription company Wildgrain, tells Entrepreneur. "It's such a cultural thing to have a fresh baguette. You buy a baguette every day, fresh croissants on every corner. It's always warm because they churn bread so much that you…
What Your Clients Aren’t Telling You — and How to Address Their Unspoken Concerns
I recently completed an expensive integrative health and wellness coaching protocol. While the quality of care was outstanding, it became clear that the real value clients perceive hinges not just on the expertise of the coaches but on the entire service delivery experience. How you deliver care — seamless, optimized…
How to Make Sure Your Business Is Prepared For Any Disaster
In today's modern world, the rules of the game are changing faster than ever. The risks that businesses face are no longer just financial or operational — they've become a tangled web of uncertainties driven by tech breakthroughs, new regulations and unpredictable global events. If you're leading a business today,…
Start and Grow a Business: Salt & Straw Enters New York City
In 1996, Kim Malek, CEO and co-founder with her cousin Tyler Malek of craft ice cream company Salt & Straw, dreamed of opening an ice cream shop in Portland, Oregon. "When I moved here, I was struck by the experience of literally meeting people on the street who became some…
The 3 Biggest Hiring Mistakes Leaders Make
I recall interviewing someone for a position at Square years ago when I was an engineering manager there. This candidate had every soft skill needed to excel in the role, but they weren't familiar with our tech stack.Not knowing the technology used at a major tech company seems like a…
The Hidden Truths That Could Lead to Your Business’s Downfall
In both personal and professional spheres, we often encounter the proverbial "elephant in the room" — the obvious glaring issues that no one dares to address. These unspoken problems can cast long shadows over progress, stifling innovation and growth.However, there's another kind of "elephant." This other elephant represents the deeper…
How to Create a Winning Content Strategy Aligned with Your Buyer’s Journey
Understanding your buyer persona and their journey enables you to create content that helps them along that decision-making process while positioning your company as an authority in your space.The buyer's journey comprises four stages: awareness, consideration, decision and action. Your content should be designed to meet the needs and interests…
Disney Using AI to Grow Its $16 Billion ESPN Business
SportsCenter was ESPN's flagship show; its first episode aired when the network launched in September 1979. Now Disney, which owns 80% of ESPN, is taking its oldest offering and adding AI to its sports news, recaps, and analyses to catch the attention of a younger streaming generation.ESPN chairperson Jimmy Pitaro…
How to Build a Strong Tech Brand in a Competitive Market
Technology companies excelled during the early years of the coronavirus pandemic as businesses scrambled to adapt to remote and hybrid working. However, over the past couple of years, the industry has faced challenges including layoffs and global, macroeconomic uncertainties. While the sector appears to be recovering in 2024, having a…
5 Key Strategies for Attracting and Retaining Top Talent
The demand for top talent is at an all-time high, and there is immense pressure to attract and retain the best talent to keep your businesses competitive and highly desirable with clients and customers.Top talent has plenty of options when it comes to selecting the right business in terms of…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…