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Growing a Business
Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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I Have Seen Million Dollar Businesses Crumble Because They Didn’t Have a Succession Plan. Take These Steps to Ensure That Doesn’t Happen to You.
Running a family business can be an exciting and rewarding experience, but it can also come with its own set of challenges. Your family's company may have survived the high failure threat that hangs over the average small business, but you're not necessarily safe yet. Only 30% of family-owned companies…
How to Build a Landing Page That Converts Visitors Into Customers
Did you know that when a landing page is designed properly, it can help to enhance your conversion rate by as much as 300%? Landing pages are responsible for converting visitors into customers, and this is why they are a very important element in the marketing mix.In this article, I…
These 3 Common Business Mistakes Could Cost You Customers
As the adage goes, "Experience is something you gain just after you need it." But as a young entrepreneur, big moments and major deals can't always wait for the lesson to follow — it could lose you customers, or even worse, everything. I've gained 30 years of experience as the…
3 Steps to Take to Successfully Pivot Your Company and Skyrocket Revenue
When I decided to build a business from scratch, I knew it would demand not just the introduction of technology but also an iron will to address the persistent inefficiencies within the sector. The outdated and fragmented practices in the pharmacy industry were a source of my frustration, as they…
How to Scale Your Startup Without Losing Your Company’s Soul
Many startup stories of iconic brands sound a little like fairy tales. Each of these now global companies started with a few people and now employs thousands across the world. The untold story is about those who did not succeed. And there are plenty. More than two-thirds of startups never…
How to Ensure Business Growth by Managing Your Assets Effectively
Maintaining intangible assets is critical for businesses of any size or industry. From a small business with a few employees to a multinational enterprise, organizations must understand their intangible assets, their value, life cycles, transformations and their potential applications at different stages. Without this knowledge of the underlying assets, businesses…
How to Reclaim Your Time and Start Focusing on Growing Your Business
Everyone has time, yet it's one of the world's scarcest resources. Money comes and goes as fast as the blink of an eye, but time is the essence of life. You can seek more revenue or get another deal; however, the number of hours in a day remains constant. Quite…
What The 2024 Election Results Could Mean for D&O Insurance Costs
Directors and Officers (D&O) insurance — which protects business leaders from personal losses if they are sued due to their decisions made on behalf of the company — is a critical component of risk management for businesses of all sizes. Small to mid-size businesses (SMBs) and non-profits, in particular, face…
I’m a Small Business Owner. Who Should I Vote For?
We are less than two weeks from the election that will decide who will occupy the White House and fill vacant Senate seats, governors' mansions and countless local offices. Whether you realize it or not, how you vote can influence the success or failure of your small business.Tempting as it…
How My Halloween Costume Side Hustle Made $14,000 in 1 Week
This as-told-to story is based on an interview with Sabba Keynejad, co-founder with Tim Mamedov of AI-powered video editing platform Veed. The piece has been edited for length and clarity.In 2013, my flatmate at the time, Virgil, and I were obsessed with Breaking Bad. About mid-October, the season finale was…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…