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Zack Oates of Ovation on Building Business Connections through Digital Storytelling
Soliciting feedback from customers often seems like a daunting task. However, Zack Oates and his team at Ovation have cracked the code with a proven strategy that not only encourages guest feedback, but also establishes a personal connection for exceptional results.Zack Oates and the guest feedback platform Ovation have taken a radically different approach to hearing from customers, which stems…
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10 Ways Continuous Learning Can Take You From a Good Leader to a Great One
If you've taken the leap into entrepreneurship, you've probably felt the highs of big dreams paired with the lows of some days asking yourself, "What on earth have I gotten myself into?" (I get it — I've been there!) But if there's one secret to building a thriving business, it's…
Why Lack of Accountability Is the Silent Productivity Killer
Leaders frequently become enamored with specific leadership topics. Perhaps they read a book or attended a keynote session and recognized a need within their own organization for a concept that resonated with them. When this happens, they can become quite passionate. The topic becomes a drumbeat, soundbites follow, and the…
4 Ways to Build an Educated Workforce
An organization's success is dependent on how its people handle a constantly shifting market. Internally, it hit me when I saw how our business potential isn't entirely tied to what our team can do — it's also shaped by industry-wide workforce gaps that affect everyone.While building our healthcare equipment management…
Retired Police Officer’s Business Earns $3M a Year
Larkin Combs was always a hard worker. During his childhood summers, while his friends went to the Jersey Shore, he worked on his grandparents' farm in Georgia. "Ten hours a day, from when I was seven until my teenage years," he says.He eventually spent 25 years as a police officer…
How to Future-Proof Your Communications Strategy in a Mobile-First World
Today, we live in a mobile-first world. Experts forecast that this year, more than 70% of internet users will depend exclusively on mobile devices for online access. In fact, 40% of 18 to 34-year-old consumers in the U.S. have no way to access online content except via their smartphones. That…
The Power of Thought in Shaping Your Success
In business, leadership and life, your mindset is the foundation of your success. The circumstances you experience — whether triumphs or setbacks — are not merely random occurrences. They are, in large part, a reflection of your thoughts, decisions and beliefs.This idea, first explored in James Allen's classic, As a…
How They Started a Multimillion-Dollar Sold-Out Business
Rebecca Grinnals and Kathryn Arce, wedding industry veterans of more than 20 years, met in the early '90s while working at The Walt Disney World Resort, where they grew Disney's Fairy Tale Weddings to a $100 million per year operation. "It was a little bit like lightning in a bottle…
Why You Need to Focus on Personal Branding Before PR
When people contact me with questions about executive branding, also often referred to as personal branding, the most common questions I get are: Which magazines can you get me in? Which podcasts can you book me on? While my agency does help clients with media outreach, this is not the…
5 Trends Influencing the Future of Ecommerce
The ecommerce landscape never ceases to amaze, with new trends changing the way businesses build their strategies. With over 2.77 billion people shopping online worldwide and ecommerce sales projected to surpass $6.8 trillion in 2025, the online retail market is more competitive than ever.Moreover, this year, online purchases are expected…
6 Ways to Spot and Capitalize on Emerging Social Media Trends
Social media is one of the most powerful marketing tools available to small businesses and entrepreneurs. Currently, 84% of all consumers check out a brand's social media page before making a purchase, resulting in about 20% of all sales coming directly through links from social media. For this reason, entrepreneurs…
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Creative Ways Startups Can Earn Funding in Tough Economic Times
In a declining economy, startups face an uphill battle when it comes to securing funding.…
I Asked AI to Create a Plan for a Fake Company — The Results Blew Me Away, But Not in the Way You Might Think
With all of the recent news about artificial intelligence (AI), it got me thinking about…
Ideas To Transform You From Good To Better To Best
A while back, I took a couple of my grandchildren on a tour of the…
5 Crucial Challenges Startups Must Overcome
Startups face numerous challenges on their journey to success, and failing to overcome any one…