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Ad agencies are counseling brands through tariff uncertainty
Tariffs and broader economic uncertainty are throwing marketing plans into disarray and threatening to derail ad spending. Agencies are hard…
This Quiet Shift Is Helping Founders Build Fierce Customer Loyalty
Earlier this year, I asked a flight attendant for an extra graham cracker. She came back with three. A small,…
How to Turn Your Side Hustle Into a 6-Figure Business
Does the challenge of turning your side hustle into a six-figure business excite you? If you are a beginner or…
LTK wants to be creators’ post-social platform of choice
Everyone is pivoting to video, and LTK is no exception.Amber Venz Box started as a creator on Wordpress, and founded…
4 Things I Wish I Knew Before Starting My Own Business
No matter how gifted or driven you are, starting a business is hard, taxing work. In 2021, I left my…
How to Win New Clients — Without Any Sales Experience
As a founder, you start your business with a bold vision, a breakthrough product and tremendous industry expertise — but…
ICE Is Paying Palantir $30 Million to Build ‘ImmigrationOS’ Surveillance Platform
“No other vendor could meet these timeframes of having the infrastructure in place to meet this urgent requirement and deliver…
5 Steps to Launch a Business in Retirement
It's no longer just about relaxing and enjoying retirement. For many, it's a chance to acquire new skills, rekindle passions…
Powerade taps La Liga stars Lamine Yamal and Rodrygo Goes for new campaign
Serena Williams wore the same pair of socks until she lost during tournaments. Mia Hamm had to tie her right…
How Businesses Can Actually Make an Environmental Impact
As Earth Day kicks off, it's a great reminder for small and medium-sized businesses (SMBs) to rethink how to approach…