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Newsletters continue to take off—and so do their ad tools
Two years after the New York Times wondered if we were “past peak newsletter,” the category continues to grow—and newsletter…
How to Future-Proof Your Communications Strategy in a Mobile-First World
Today, we live in a mobile-first world. Experts forecast that this year, more than 70% of internet users will depend…
The One Thing That Will Ruin Your Business Faster Than Anything Else
It's a sad reality when you notice how many people walk around in the business world as sheep dressed in…
How This Raw Food Startup Is Taking a Bite Out of the $45B Pet Industry
Amy Zalneraitis never set out to be in the pet food business.As a creative director in the fashion industry, she…
Understanding bot clicks from data center IPs and their impact on email metrics
Non-human traffic or bot clicks from data center IPs are an industry wide issue for email marketers. They can wreak…
The Power of Thought in Shaping Your Success
In business, leadership and life, your mindset is the foundation of your success. The circumstances you experience — whether triumphs…
3 Books That Made Me 6 Figures — Part 2
My first article on three books that helped me pass the $100K mark was very introspective, and I love the…
AI’s Billion-Dollar Land Grab — 5 Ways It’s Reshaping Real Estate
For decades, real estate booms were driven by urban expansion, corporate offices and housing demand. But now, a new force…
Advertisers upped women’s sports spend by triple digits in 2024
Everyone watches women’s sports, as the T-shirt says, and brands are following the eyeballs.In 2024, advertisers spent more than $244…
How They Started a Multimillion-Dollar Sold-Out Business
Rebecca Grinnals and Kathryn Arce, wedding industry veterans of more than 20 years, met in the early '90s while working…