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4 Ways B2B Brands Will Differentiate Themselves In 2024
The B2B sales and marketing landscape has seen more disruption in the past five years than it has experienced in…
The Digital Cyrano De Bergerac Of Modern Business
Cyrano de Bergerac is a play written in 1897 by Edmond Rostand. While there is much more to the plot,…
10 new subcultures for marketers to consider when targeting Gen Z
Wake up, babe, new subcultures just dropped.Gen Zers can be hard to understand, making them tricky for marketers to target…
Is It Time To Convert Your IRA To A Roth?
If you have a big wad in a pretax IRA, sit down with your accountant now. Taxes are likely headed…
Part 1. Key concepts, glossary of terms.
For the past year, I have been working on a technology company focused in the AI (artificial intelligence) space. The…
Inclusively Raises $13 Million To Improve Workplace Accommodations
Modern workers, especially Gen Zers, are demanding accommodations from their employers for their physical and mental health – from extra…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs…
Tax Court Finds That Silent Settlement Agreement Means Big Tax Bill
Litigation is time-consuming and expensive. It is therefore no surprise that most litigation concludes, not by trial, but rather through…
Using ‘Daikandou Management’ In The AI Era
Dr. Okochi, founder and director of Okochikai Medical Corporation, helps businesses drive strategic growth. Creator of Daikandou method. What is…
7 Decisive Steps On The Path To Management 2.0
Everyone knows that management must get better. Steadily declining productivity, low levels of staff engagement, workplace disillusion among GenZ, growing…