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Here’s how three people in the ad industry are using AI
2023 was the year everyone’s parents asked them if AI was going to put them out of a job.We’re not…
US presidential election ad spend is already climbing: report
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
Why brands keep embracing Taylor Swift and Travis Kelce
One Monday in November, Missouri-based marijuana dispensary chain Greenlight Dispensary found itself with more than 2,000 new customers thanks to…
The days of the traditional agency of record could be numbered
Agencies scored plenty of wins in 2023. Major advertisers like Verizon, General Mills, and Kimberly-Clark all named new creative or…
The year in women’s sports—and women’s sports marketing
Sports were most definitely for the girls in 2023.Even though the US Women’s National Team didn’t bring home the World…
Agencies are prioritizing personality, authenticity when hiring
Much like your For You page, the skills ad agencies are looking for in creatives are always changing.For a while,…
What It Means For Passengers
The global aviation industry is expected to experience a significant increase in passenger traffic in 2024, according to the International…
This year’s biggest agency news, executive moves, and account changes
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
How AI is Revolutionizing Customer Service with Human-like Responses
AI is no longer a nice-to-have but a business imperative. 70% of companies plan to increase resources such as budget,…
Agencies are tackling generative AI, but with a little help
It’s been approximately a year since OpenAI released ChatGPT. Since then, seemingly every chief marketing officer and advertising talking head…