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How Josh Cellars is responding to all those memes
Like an elementary school classroom in the ’90s, X was full of Joshes last week.The social memes, which focused on…
How Halara uses influencer incentives to go viral again and again
If you’re a TikTok girlie, you’ve probably seen videos that feature Halara clothing. If you’re also a marketer, you may…
Pre-upfront talks at CES reflect increasing optimism—and competition—in ad-supported streaming
For decades, marketers have made the pilgrimage to Las Vegas for CES each January for a number of reasons. Among…
Coworking with Julie Triolo
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
As consumers demand more for their money, some clothing brands shift their messaging to quality
The quality of clothes—particularly women’s clothes—ain’t what it used to be. Items made from 100% natural fibers are hard to…
This advertiser ran for local office and won. Here’s what he learned
For what could be the first time in history, an advertiser may soon be able to fix that pesky pothole…
New Jersey passes consumer privacy law
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…
From basketball to boxing: How one exec made her way through the sports marketing world
Morgan Dewan knows what it’s like to be an outsider in parts of the sports world.She started her first official…
Coworking for creators? The Lighthouse wants to make it happen
There were lots of houses built in the last few years—TikTok houses, we mean.From Hype House and Sway House to…
NBCU’s latest ad tool: One Platform Total Audience
Get marketing news you'll actually want to readMarketing Brew informs marketing pros of the latest on brand strategy, social media,…