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The story behind that Bon Iver canned salmon
For artists like Ariana Grande or Lady Gaga, brand collabs tied to album releases are to be expected. That hasn’t…
Why ‘If You Build It, They Will Come’ Is Terrible Startup Advice
"If you build it, they will come."That's the famous phrase whispered by mysterious, disembodied voices to Ray Kinsella, an Iowa…
When tariffs hit, how do luxury brands convince consumers to spend even more?
Some Chinese manufacturers on TikTok may have just started using Trump’s tariffs as an excuse to peddle $2 wholesale “Louis…
If You’re Using ChatGPT This Way, You’re Doing It Wrong
By now, most marketers have experimented with ChatGPT. You've probably asked it to write a blog outline, draft a few…
Tariffs Will Squeeze Your Margins. These 8 Questions Will Chart a Smarter Path Forward
All the chaos in the economic and financial markets these days, largely around the impact of new tariffs, is causing…
The Subjective Charms of Objective-C
After inventing calculus, actuarial tables, and the mechanical calculator and coining the phrase “best of all possible worlds,” Gottfried Leibniz…
Here’s What Being an Entrepreneur Is Really Like — From Someone Who Did It
Becoming an entrepreneur is one of the most exciting decisions you can make. But is it hard? Well, yes. It's…
Coworking with Michael Della Penna
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Michael…
Founders Are Missing This One Investment — But It Could Be the Most Profitable One You Make
In today's high-stakes business climate, being a founder isn't just ambitious — it's brutal.You're managing more capital, facing fiercer competition,…
3 Game-Changing Business Insights from My 25-Year Journey
This year marks my 25th anniversary in B2B tech public relations. It's been a time of great transformation for both…