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Marketing 7 Min Read

How a Brooklyn soccer team is building its brand starting at home

Last year, New York welcomed a new women’s pro soccer team in Brooklyn FC, which just wrapped up its inaugural

Growing a Business 8 Min Read

5 Steps to Negotiate Confidently With Tough Clients

If you're a founder, freelancer or small business owner, chances are you've had at least one sales conversation go sideways

Startups 4 Min Read

Palantir Is Going on Defense

Palantir, facing mounting public scrutiny for its work with the Trump administration, took an increasingly defensive stance toward journalists and

Start A Business 8 Min Read

The Real Pros and Cons of Running Multiple Businesses

Running more than one business can be both rewarding and demanding. For some entrepreneurs, multiple ventures offer financial security, diversification

Marketing 5 Min Read

ESPN kicks off push to promote DTC service during NBA Finals

You won’t see the New York Knicks or the Minnesota Timberwolves in the NBA Finals this year, but you will

Growing a Business 9 Min Read

Why Passion Alone Won’t Lead to Business Success

We've all heard the saying "Love what you do and you'll never work a day in your life." There is

Leadership 8 Min Read

What I Learned From my First Major Crisis as a CEO

When you take on the CEO role, you expect to face challenges, strategic pivots, competitive pressures, maybe even a recession

Start A Business 7 Min Read

Founder’s Syndrome Is Real — Here’s How to Cure It

When Thomas Keown founded his nonprofit, Many Hopes, dedicated to rescuing children from injustice, he had a mission and a

Marketing 7 Min Read

Oura goes for the impossible for its first film franchise partnership

The girlies are all in on Oura rings. Now, the wellness-tracking wearables brand is hoping Tom Cruise can help get

Leadership 3 Min Read

Mark Cuban and Dallas Cowboys’ Micah Parsons on Success

On every episode of The Playbook, produced by Sports Illustrated and Entrepreneur, we match an elite athlete with a business