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Selling A Business? Brokers Share Tips On How To Maximize The Sale Price
The sale of a business marks a major life event. It's emotional, stressful, and exciting all at the same time.…
Thinking About Using English Ads In Spanish-Language Media?Think Twice
Over the past few months, several industry colleagues have asked me the same question: Should our clients air English-language creative…
Starbucks’ Pumpkin Spice Latte Turns 20: How It Was Invented
The fall season and Pumpkin Spice Lattes go hand-in-hand, all thanks to Starbucks' signature autumn beverage.Starbucks' most popular seasonal drink…
In Times of Uncertainty, Is Employee Transparency Helpful?
Every business will run into uncertainty at some point. Unsettled times, almost by definition, are challenging to navigate, and pose…
How One Entrepreneur Is Redefining Luxury In An Unlikely Location
In a lounge at Connecticut’s Delamar Greenwich Harbor Hotel hangs a copy of a portrait of a man named Charles…
A New Magic Show Hits Broadway
When he was just four-years-old Antonio Díaz was given a magic book that transformed the course of his life. In…
3 Ways To Overcome Rejection and Turn It Into Power
Throughout the journey of starting, launching and growing a business, you'll feel like you're on a never-ending rollercoaster of highs…
Expectations About The Economy: Positive Or Negative?
Business owners have a somewhat unique perspective on the economy. They serve consumers and get a perspective on the economy…
CSR And ESG Face New And Familiar Threats
The past several years have tested Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) departments everywhere. From a…
How to Master the Art of Brand Messaging With Clear and Consistent Communication
Pick up any guide to brand messaging, digital or analog, small-business-focused or addressed to multinational conglomerates, and you can be…