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2024’s most overhyped marketing trends, according to CMOs
Marketing can be a lot like your TikTok feed: some trends are genius, and others make you scroll right away.As…
Alleviate Entrepreneurial Imposter Syndrome With Franchising
About eight years ago, I finally decided enough was enough — enough red tape, enough bureaucracy, enough of not feeling…
How movie theater marketing aims to keep inviting movie lovers back in 2025
Though Barbie made a billion dollars in 2023, and Inside Out 2 followed in its footsteps last year, movie theaters…
Jumpstart Your Business With These Cost-Saving Strategies
Starting a small business is an exciting journey filled with opportunities and challenges. One of the most critical aspects of…
Why Companies Fail Without Leaders Who See Beyond the Bottom Line
Visionary leaders are often celebrated for their big ideas and charisma, but without a clear path forward, even the boldest…
Wayve’s AI Self-Driving System Is Here to Drive Like a Human and Take On Waymo and Tesla
As I arrive, he's laying out an impressive lunch spread of salads and carved ham and huge blocks of good…
How to Use ChatGPT As an Easy Side Hustle That Brings in $4,000 a Month
Since ChatGPT launched in November 2022, people have asked what the revolutionary chatbot can do for them. There's a seemingly…
Overtime’s social media strategy is all about next-gen sports fans
This story is the tenth in a series about how marketers for sports teams and leagues around the world approach…
How to Navigate the Complexities of Scaling Your Workplace Culture
Workplace culture is at a crossroads. Companies are grappling with the dual challenge of sustaining growth while supporting their employees…
Former Steve Jobs Intern: AI Would Be ‘Top Of Mind’
DataStax CEO Chet Kapoor was once an intern for the late Apple co-founder Steve Jobs.He worked for Jobs from 1989…