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CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the…
Why Your Cash Reserve Is Probably Hurting More Than Helping
If one of your employees didn't have a clear role or goals, you'd probably take immediate steps to fix that.…
How to Create Better Content With AI — Plus 11 Tools to Get You There
AI-generated videos are already here, and this machine is unstoppable. According to a Wistia report, 41% of videos will be…
Business’s ‘Cult’ Back-to-School Products ‘Sell Out So Fast’
When Jacqueline Tatelman and her husband, Scot Tatelman, founded a nonprofit summer camp for hundreds of kids growing up in…
YouTube plans preseason marketing push to promote its own NFL game get
YouTube has a little surprise for NFL fans tuning into this weekend’s New York Giants vs. Buffalo Bills game on…
Stop Building a Business That Traps You and Start Climbing the 5 Levels to Financial Freedom
Most entrepreneurs chase freedom, but end up building businesses that trap them.They leave the 9-to-5 in pursuit of autonomy, flexibility…
How Putting People Before Profit Fueled My Company’s Success
Never have I been more grateful to be a business owner than when I recently caught up with a close…
Everything You Wanted to Know About China’s Auto Industry Takeover
What is the future of cars? For one thing, after substantial government support and poaching of top Western talent, China’s…
Walmart Employee’s ‘Magic’ Side Hustle Surpasses $1 Million
This Side Hustle Spotlight Q&A features 35-year-old New York City-based entrepreneur Mehek Khera. Khera is the founder and CEO of…
Risky moves paid off for Eastside Golf’s head of marketing
This story is the latest in our series on women leaders in sports and sports marketing. Read the rest of…