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A conversation with PepsiCo’s CMO about its 125th anniversary
PepsiCo has done a lot of promotion in its 125 years, from iconic ads to sports sponsorships to music marketing.Perhaps…
The OECD Tax Plan’s Pillar 1 Amount B: Disagreements And Divides
Tax Notes contributing editor Ryan Finley provides an overview of amount B from pillar 1 of the OECD’s two-pillar corporate…
These Entrepreneurs Are Empowering Moms In The ‘Great Re-Emergence’
Millions of women left the workforce during the pandemic, throwing many moms into a world devoid of rules and structure.…
One Marketing Model That’s Helped Google, Apple, Nike & Amazon Become Extraordinary
Well-known brands such as Google, Apple, Uber, Nike & Amazon didn't become extraordinary by accident—it's taken a strategy and an…
As Rumors Fly About Mar-A-Lago, What You Should Know About Taxes And Family Property Transfers
Tongues were wagging this morning after a Zillow update reportedly indicated that former President Donald J. Trump sold Mar-a-Lago for…
Four Different Ways To Structure Your Business
By: Rhett Buttle As a business owner, there is lots of information that you’ll need to determine how to structure…
Crafting A Compelling Letter Of Interest To Ignite Your Job Search
“How important are cover letters?” wondered Ashley after hiring a resume writer and realizing most jobs also required to send…
Connected TV and social platforms remain resilient with advertisers
Get marketing news you'll actually want to readThe email newsletter guaranteed to bring you the latest stories shaping the marketing…
The Vital Steps to Converting Referrals Into Customers
Often described as the most powerful form of marketing, referred customers — among their many virtues — have no less…
How Organizations Can Create Inclusive Cultures: Four Steps
Mary-Frances Winters, CEO of The Winters Group, Inc., award-winning DEI consultant, and author of 7 books including Racial Justice at…