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Coworking with Jim Freeze
Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here.Jim…
TikTok Data Center Outage Triggers Trust Crisis for New US Owners
TikTok is currently experiencing a widespread service outage in the US, causing disruptions for millions of users only a few…
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
Some brands refresh campaigns annually. Others take a little more time off.It’s much easier, of course, to take a pause…
No Phone, No Social Safety Net: Welcome to the ‘Offline Club’
On cue, the room fell silent. A man seated to my left at a long wooden table began to scratch…
Behind Instacart’s ‘bananas’ Super Bowl ad
Sometimes the obvious answer is the right answer. Case in point: If you’re making an ad about bananas, that ad…
Moltbot Is Taking Over Silicon Valley
Dan Peguine, a tech entrepreneur and marketing consultant based in Lisbon, lets a precocious, lobster-themed AI assistant called Moltbot run…
Some ad-tech companies are pivoting amid open web ‘contraction’
Is ad-tech still committed to the open web, or anticipating its so-called demise? It all depends on who you ask.As…
Meta’s ad revenue climbs amid immense AI push
Advertisers just won’t quit Meta.The company’s ad revenue increased 24% year over year to $58.1 billion in the company’s most…
ICE Asks Companies About ‘Ad Tech and Big Data’ Tools It Could Use in Investigations
US Immigration and Customs Enforcement is asking companies to provide information about “commercial Big Data and Ad Tech” products that…
Brands are using generative AI to make fun of generative AI
Have your slop and eat it, too. At least, that seems to be the strategy for some brands using generative…