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Branding in a ‘Barbie’ World — How Mattel Succeeded in Its Branding
Hi, Barbie!The "Barbie" movie was magic in a bottle (or, more aptly, magic in a box with a cellophane front),…
Marijuana Dispensary Owner Convicted Of Evading Federal Tax, Obstructing The IRS
A federal jury in Detroit has found Ryan Richmond of Bloomfield, Michigan, guilty on charges including evading federal income taxes…
How To Lead Through Uncertainty
Peter is the CEO and co-founder of Seniors Helpers, a leading national non-medical in-home senior care franchise. “This is the…
How BaseCamp Brings Value To Customers
Sustainability is increasingly important to consumers—especially Gen Z and those with a Gen Z mindset. In fact, a whopping 73%…
This Is the Biggest Customer Service Mistake You’re Making — And How To Fix It Fast
If you want to move from middle-of-the-road, ho-hum customer service to the kind of exceptional customer service exemplified by great…
How Success Grew in Brooklyn for This Unique Plant Shop
"We want customers to feel like they just walked into someone's backyard — not just a retail store," says Ivan…
World’s Top Policies To Attract Innovative Immigrants
“If our objective is to increase productivity, innovation and economic growth in the UK, immigrants are our natural allies.” So…
5 Ways Zuru Toy Brand Has Dominated The Blind Box Toy Scene
The ZURU toy brand phenomenon has taken over the blind box toy scene. Everyone from children to teenagers and adults…
Revolutionize Small Business with Generative AI
This story originally appeared on Under30CEO.com.Generative AI can significantly assist small businesses in managing their social media presence more effectively.…
2 Signs It’s Time For You To Step Down As a Leader
Many founders eventually become the chief executive officer (CEO) of their own company, which can be a seemingly natural path…