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How Interviewing Jimmy Carter Changed My Life
When I first met former President Jimmy Carter, I had a lot to learn.It was the late '90s and I…
It’s Official: Boring Cities Are Bad for Your Health
A significant proportion of people today live in towns and cities that grew up around trade, industry, and cars. Think…
In 2025, e.l.f. Cosmetics is sticking with sports
When e.l.f. Cosmetics ran a regional Super Bowl ad starring Jennifer Coolidge in 2023, beauty brands and sports weren’t typically…
To Fight AI Search Spam, Prioritize Real Human Voices
At some point in the future, AIs may create works of art, music, and writing that rival human-created ones. For…
Side Hustles in 2025: Expert Shares Insights on Gig Economy
About 36% of U.S. adults have a side hustle in 2024, and 32% of them believe they'll always need the…
Why football sponsors are going beyond the traditional ad format
From Friday Night Lights to All American, dramas and sitcoms about football have permeated TV networks for decades. In recent…
10 Reasons Startups Fail — and How to Deal With Them on an Emotional Level
Hi there! I'm Dima, the founder of PitchBob — an AI co-pilot for entrepreneurs. We started as an AI pitch…
4 Ambitious Goals My Business Has Set for 2025 — and How We Plan to Achieve Them
Setting goals is essential for any agency aiming to thrive and grow in a competitive landscape. Goals provide clarity and…
How Failing 22 Times Paved the Way to My Success
Let me drop a little truth bomb: overnight success is the biggest gimmick ever.Yeah, I said it. The term "overnight…
Get ready for consolidation in 2025, media investors say
In the New Year, the Lumascapes could get a little smaller.That’s because, if the tea leaves are correct, advertisers are…