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How AI’s Defining Your Brand Story — and How to Take Control
If you ask a large language model (LLM) like ChatGPT or Google Gemini to solve your customers' pain points, it…
What a Stuffed Giraffe Can Teach You About Scaling Service
A stuffed giraffe named Joshie broke the internet — and taught a masterclass in client service.When a three-year-old boy left…
Americans Are Obsessed With Watching Short Video Dramas From China
I’ve been told by multiple people that the set of a short drama doesn’t necessarily look that different from an…
What happens when your social stunt goes terribly wrong?
Dave Mead, chief marketing officer and co-founder of the Austin, Texas-based sparkling mineral water brand Rambler, thought he had landed…
The Overlooked Leadership Trait That’s Driving Big Results
Despite all the talk about strategy, innovation and growth, one of the most undervalued assets in modern leadership is something…
The Kryptos Key Is Going Up for Sale
Ever since artist James Sanborn unveiled Kryptos, an outdoor sculpture that sits at CIA headquarters, amateur and professional cryptanalysts have…
Camp Social: Inside the Branded Weekend Getaway for Adults
Liv Schreiber, 28, was a recent college graduate working in New York City, building businesses and a social media following,…
How brands rushed to get in on Taylor Swift’s album announcement
All Taylor Swift had to do was show off some orange, sparkly text on a podcast preview clip, and the…
What Does Palantir Actually Do?
In response to a detailed request for comment from WIRED, Palantir spokesperson Lisa Gordon said in a statement that the…
The Real Reason You’re Procrastinating in Business
We hear it all the time: work hard, chip away a little at a time, take the first step. But…