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Why Columbia leaned into Mother Nature danger to reintroduce the brand
The outdoors aren’t all sunshine and roses. There’s snakes, storms, and vultures—and even deep canyon crevices you could fall into…
WIRED Roundup: ChatGPT Goes Full Demon Mode
Louise Matsakis: I got to say, I think calling this a migration is maybe underselling it. This is an evacuation,…
How I Built a Profitable AI Startup Solo — And the 6 Mistakes I’d Never Make Again
When I launched PhotoPacks.AI, I didn't have a team or funding. Just an idea: offer studio-quality headshots, powered by AI,…
Bud Light drops first NFL campaign of the season
It’s the most wonderful time of the year—the start of the NFL season, and the ad campaigns that come with…
She Bought a Franchise in 6 Weeks. Now It’s a $1M Business.
Rochelle Hendricks moves fast.In 2022, a decade after opening her own insurance brokerage, she decided to try her hand at…
Caught Off Guard? You May Have Found Your Next Big Idea
Being an entrepreneur means experiencing a range of emotions, sometimes in quick succession: there's frustration, inspiration, exhaustion, glee, satisfaction, anger,…
OpenAI Finally Launched GPT-5. Here’s Everything You Need to Know
OpenAI’s blog post claims that GPT-5 beats its previous models on several coding benchmarks, including SWE-Bench Verified (scoring 74.9 percent),…
Don’t Just Sell Video Visits: Build a Healthtech Revenue Engine
Before founding Bask Health, my brother and I once pitched a telehealth startup idea to a VC with a 40-slide…
CMOs plan to up sports spend in 2025, but struggle tracking ROI: report
Much like the cost of electric bills in the summer, the amount of money that B2C marketing execs in the…
Why Your Cash Reserve Is Probably Hurting More Than Helping
If one of your employees didn't have a clear role or goals, you'd probably take immediate steps to fix that.…