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Why The Holiday Season Is Critical For Many Small Businesses
The importance of small businesses to the U.S. economy is difficult to understate. According to the U.S. Chamber of Commerce,…
How Man City wins with fans
It hasn’t been easy to get many Americans to sit down to watch soccer matches outside of tentpole international events…
Do You Need A Forensic Accountant?
They show up in celebrity divorces (think Kevin Costner), big bankruptcies (think FTX) and financial fraud cases. But you don’t…
4 Ways B2B Brands Will Differentiate Themselves In 2024
The B2B sales and marketing landscape has seen more disruption in the past five years than it has experienced in…
The Digital Cyrano De Bergerac Of Modern Business
Cyrano de Bergerac is a play written in 1897 by Edmond Rostand. While there is much more to the plot,…
10 new subcultures for marketers to consider when targeting Gen Z
Wake up, babe, new subcultures just dropped.Gen Zers can be hard to understand, making them tricky for marketers to target…
Is It Time To Convert Your IRA To A Roth?
If you have a big wad in a pretax IRA, sit down with your accountant now. Taxes are likely headed…
Part 1. Key concepts, glossary of terms.
For the past year, I have been working on a technology company focused in the AI (artificial intelligence) space. The…
Inclusively Raises $13 Million To Improve Workplace Accommodations
Modern workers, especially Gen Zers, are demanding accommodations from their employers for their physical and mental health – from extra…
Authenticity wins with multicultural gift-givers, per report
The holiday season is upon us, and, after a rocky handful of years thanks to the pandemic, there are signs…